17/11/2025
Last Friday, the Upper Sandusky HS Drama Department had its first sold-out show since COVID, and I am so proud to have played a part in making that happen.
But how did we do it? What made this play different from the past five? The content we posted on social media.
We handed out flyers and hung up posters, but with conversion tracking we were able to quantify that over 50% of ticket sales came directly from our Facebook posts.
Leading up to the show, we posted rehearsal clips, professional photos of the cast in costume, individual posters for every cast and crew member, and, finally, a link to buy tickets in advance—with conversion tracking.
The past 5 musicals didn’t sell out — but this fall play did. That’s the power of social media marketing.