Becka Cruz

Becka Cruz Hey there! I'm Becka, your mindful Marketing Strategist 🌿

Reducing your carbon footprint isn't just about turning off a light when you leave the room or using fewer plastic bags ...
07/20/2022

Reducing your carbon footprint isn't just about turning off a light when you leave the room or using fewer plastic bags (which are both great things to do), it's also about what you do online!

📌 Here are a few small steps you can take today if you happen to be a website owner or are planning on making one soon.

Did this post help you? Let me know in the comments! 🌱

Let’s catch up ☕I’ve been pretty distant on social media lately, and rather than picking up right where I left off, I th...
07/14/2022

Let’s catch up ☕

I’ve been pretty distant on social media lately, and rather than picking up right where I left off, I thought I’d be transparent about what I’ve been up to.

✨ Website Refresh ✨

My new website is up and running! After hours of brainstorming, tweaking, and testing, I’m happy to finally share the new look and services with everyone. Check it out through the link in my bio!

✨ Listened and Learned ✨

After recently receiving my certification from , I’ve continued to educate myself and learn new ways to become more sustainable in my personal and business life. Here are a couple of my favorite current learning outlets:

🔌 Google Digital Garage - Free courses provided by Google to learn about running Google Ads, coding, and the basics of digital marketing if you’re just getting started.

🔌 Scaling Sustainability Podcast - Hosted by , this podcast is great for companies looking for ways to implement more sustainable practices into their organizations.

I’m so excited to start sharing everything I’ve been learning and gathering throughout my time away.

💬 What are some things you’re proud of yourself for accomplishing lately?

I can’t even begin to put into words how devastating it is to hear about the shooting that occured in Uvalde, Texas yest...
05/25/2022

I can’t even begin to put into words how devastating it is to hear about the shooting that occured in Uvalde, Texas yesterday morning.

After the same situation happens time and time again, it’s difficult to find what more can be said without it seeming repetitive. It shouldn’t be repetitive. This isn’t something that children should fear for when going to school. It shouldn’t be something that comes up in the news every other month.

It brings me so much sadness to think about the grieving families and friends of those affected due to this tragedy. I can only hope that they are allowed the time to grieve and find peace in their pain.

When events like this occur, it can also be troubling to feel like you’re just watching from the sidelines with nothing in your control. Do what you can, when you can - educate yourself where need be, donate to the families, take a break from social media when it all feels like too much.

Starting a business can be stressful, confusing, and downright terrifying at times. 😥 Recently, I’ve been feeling those ...
05/25/2022

Starting a business can be stressful, confusing, and downright terrifying at times. 😥 Recently, I’ve been feeling those things more than ever.

I started a business excited to share my passion with the world but soon found that I was spending more time doing everything besides that - taking additional courses, organizing my backend systems, tweaking my client portal, etc.

Being the only person running the entire show starts to get tiring, and you’re not alone if you’re feeling the same way!

Here are a few things you can do to make work seem less like work, and more like your passion:

🤸‍♀️ Schedule ‘brain break’ times - take these moments to stretch, drink water, and do anything *besides* work

🤸‍♀️ Reward yourself for completing certain tasks - not every task will be fun to do, but it has to get done. For me, it’s pouring myself a glass of wine once I complete it.

🤸‍♀️ Outsource jobs - sometimes it’s just one task, or maybe it’s a whole project. If you think it will take too much time away from your passion, look into hiring a professional to do it for you!

Although running a business may be overwhelming at times, it can also be super exciting! As an entrepreneur, you’ve taken the plunge to do something you truly believe in and enjoy doing. In the end, that’s what makes it all worth it.

Anyone else find themselves spending too much time doing things outside of their passion? How do you cope with it? 💬

It’s official, I’m Green Marketing Academy certified! ✅I took this course in hopes of relearning marketing in a way that...
05/19/2022

It’s official, I’m Green Marketing Academy certified! ✅

I took this course in hopes of relearning marketing in a way that I wish was taught in school - the sustainable way! Thankfully, I was given that and more.

This course has given me faith in the future of marketing, it has given me a community of ecopreneurs striving to change it for the better, and has motivated me to continue putting people and the planet over profit.

Thank you to for the time and care you put into this course. Excited to implement all that I’ve learned into each of my current and future projects! 💚

With the rise of eco-conscious consumers, greenwashing is more prevalent than ever.What is it exactly? 🥀Greenwashing is ...
05/17/2022

With the rise of eco-conscious consumers, greenwashing is more prevalent than ever.

What is it exactly? 🥀
Greenwashing is when companies give off the impression that they’re doing more for the environment than they really are.

What does it look like? 🐍
1. Creating a limited conscious line of products:
Although a conscious line might look like a step forward for the planet, it doesn’t provide much benefit if the company is still providing other harmful products

2. Excess use of eco-friendly images and colors:
Don’t be fooled! The use of environmental pictures and colors is often used to trick people into the idea that companies are eco-friendly, even when the details show they’re not.

3. Misleading labels on packaging:
Did you know that companies can create their own environmentally friendly certification logo? Just because it’s green and looks like a leaf doesn’t necessarily mean it has the stamp of approval - Always double-check to see what it stands for!

How can you prevent it?
1. Embrace transparency with your audience
2. Have evidence to support your claims
3. Avoid vague statements, stick with the facts

🌱 But of course, we can all only try our best. If you’d like to make sure your business isn’t greenwashing but don’t know where to start, feel free to message me so we can jump on a call!

ID - [You might be guilty of greenwashing…] text on a white backdrop with a tree shadow

And why do you need one? ☕️If you're spending a lot of time on marketing and not seeing results, it's probably because y...
03/02/2022

And why do you need one? ☕️

If you're spending a lot of time on marketing and not seeing results, it's probably because you're not focusing on the ✨ why ✨ behind your efforts.

🖋 Here are the things I focus on as a Marketing Strategist:
1. Creating content that aligns with your brand values, voice, and mission
2. Using market research to find the exact group of people that are ready to work with you
3. Bringing purpose to your marketing to ensure measurable results

The key term in this role is ⚡️ strategy ⚡️

I do the research and preparation so that you can make the most out of your investment 🌱

💬 What part of marketing do you think you spend the most time on? Comment below!

Hey there! I’m Becka, your mindful Marketing Strategist ✨I currently live in the sunshine state of Florida but, thanks t...
02/28/2022

Hey there! I’m Becka, your mindful Marketing Strategist ✨

I currently live in the sunshine state of Florida but, thanks to the magic of the internet, I can work with you from anywhere!

Here’s what you should know about me:

🌿 Helping others share their passion with the world is my favorite part of marketing. You had the courage to start something new - now let’s get everyone’s eyes on it!
🌿 On my downtime, you can find me on nature walks, kayaking in a spring, or having a painting night with friends
🌿 I’m a complete foodie at heart. I love learning about the history behind dishes and trying something new. Let me know what your favorite dish is!
🌿 I will travel almost anywhere to attend a good concert. Most recently, I traveled to Las Vegas to see Harry Styles perform 🕺
🌿 My absolute favorite film is Pride and Prejudice (2005). I’ve lost count of how many times I’ve watched it and I’m sure I’ll be watching it plenty more!

Now that you know a little bit about me, tell me about yourself!
Introduce yourself in the comments or message me to learn more about what I can do for you 💬

Address

Uvalde, TX
78801-78802

Website

Alerts

Be the first to know and let us send you an email when Becka Cruz posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Becka Cruz:

Shortcuts

Share

Category