Daedalus Creative Design + Marketing

10/28/2022

We’re grateful for the opportunity to serve our local heroes.

Proud supporter of our local Vacaville VFW POST 7244. Thank you for the honor. 🇺🇸

08/19/2021

Thinking about how you can get more reach on social media for your business? You don't need to know a Kardashian to use the power of influencer marketing. Pro Tip: do your homework and reach out to influencers with under 1 million followers with high engagement with their audience and share core values with your brand.

David Fairfull explores why influencer marketing is a key medium for small businesses and how it can be used effectively by SMEs.

07/07/2021

What a fantastic evening with the Vacaville Chamber of Commerce! We survived this last year and exciting to see new things to come. Looking forward to innovative leadership under new Chairman of the Board, Ed Rapisarda. Was so happy to see Shawn McMahon recognized as Public Servant of the Year after his generous efforts during the pandemic that both fed our seniors and help our restaurants. And always wonderful to hear the inspiring words from Ron Rowlett Vacaville Mayor as MC. There were so many highlights that made this Night of Champions special. Love our community!

07/06/2021

Advice from Gary V: These 3 Social Media Platforms are a requirement for small businesses.

Is your small business on TikTok? We definitely need to explore how small biz can win on TT.

As small businesses prepare for a reopening boom, serial entrepreneur Gary Vaynerchuk says that ad spending on these three social media platforms are paramount.

06/30/2021

Social media for your business can too easily take a back seat to just running your business. But prioritizing storytelling is key to staying top of mind with your audience. Here are some great tips for a social media strategy for small business.

Here's how to establish growth-maximizing social-media plans for small companies.

05/04/2021

We were very fortunate to be trusted with the Media Direction on this campaign and work with a wonderfully authentic, generous, and innovative candidate for Vacaville City Council, Greg Ritchie 4 Vacaville. It makes the hard work so much more gratifying when you believe in the "product" you are marketing.

I also had the privilege of collaborating on the production of this video with the extremely talented Darin of Dragon Roll Media. We worked frame by frame, over the phone (bc you know, COVID) and they took all of the abstract, elusive ideas and made them into this beautiful video. I highly recommend them for any high-quality video needs. These guys are so creative and easy to work with (and I have worked with a lot of video editors).

We were able to cut up this video into several bite sized clips that I used for posts, social media ads (keep them 15 seconds or less) and website content. Invaluable storytelling tools.

Looking forward to teaming up again soon!

04/13/2021

Search Engine Optimization (SEO) is a critical tool for your business marketing. Even if you are paying for digital ads, optimizing your chances of being discovered by consumers looking for your services or products is marketing gold. Consumer leads acquired through online search tend to have a lower cost of acquisition that those through paid advertising. And these potential customers are usually warmer because they are actively on the hunt for your product/service, meaning they are closer to converting into a purchase. Sounds great, right? I know what you're thinking. SEO is hard.

Not true! The only thing that makes SEO hard is not understanding how to implement it. Here are some great guides and classes from the king of SEO, Neil Patel. He was my original source for my self-taught journey into tackling SEO years ago and he continues to provide the most cutting edge, up-to-date information in the industry so do yourself a favor and follow him. And of course, you can follow us here for more tips, hacks, and inspo for your SMB.

Are you interested in using SEO to build your brand? Or do you want to use SEO to get more leads and sales? Most importantly do you want to avoid the common mistakes that hold back rankings? Well today, I thought I would do something a bit different. I wanted to break down how you […]

04/04/2021

Happy Easter! This time of year is synonymous with rebirth -flowers are blooming, birds are chirping, life is springing up everywhere. It’s a time to remember that we are blessed with the grace to start anew. Whether that means shedding bad habits, toxic relationships, starting a new venture or just accepting or offering forgiveness, it’s never, ever too late. I promise you are worth the effort. 🌷❤️🌸💐

While you are contemplating your next move, here is some good juju from one of my favorite soulful spots in Big Sur. Love and peace to you!

03/27/2021

PPP Deadline extended! Great news for America's small businesses that need assistance!

In an overwhelmingly bipartisan vote, the Senate voted to give small businesses more time to apply for loans.