US Press

08/26/2026

Your brand is really what your customers think it is.

If you're not shaping that perception, someone else is. Silence gets filled with assumptions, and competitors are happy to fill it for you.

Controlling the narrative isn't optional. It's the job. Print gets the job done!

08/21/2026

Print marketing is green marketing. U.S. forests are a renewable natural resource and are not shrinking. Net forest area in the United States increased by approximately 10 million acres between 2000 and 2025. – Global Forest Resources Assessment / Two Sides NA

08/19/2026

The emotional impact of a beautifully printed piece, held in your hands, can’t be replicated in other channels. So use the many tools of print to communicate with your audience!

08/14/2026

People respond to touch. Picking the right paper can make a strong first impression. We have the expertise to help with this. Reach out to us early and often!

08/14/2026

Recycled paper isn't one thing. It can come from post-consumer waste like used mail and packaging, or pre-consumer waste generated during production itself. In our latest post, we explain why neither type is categorically better and why limiting your spec to post-consumer content alone narrows your options without a real environmental payoff. A mix of both gives you more flexibility while still supporting a meaningful recycled paper stream!

When you spec a paper with 40% recycled content, do you know what type of recycled paper is actually in it? That 40% might be split between post-consumer waste and pre-consumer waste. What’s the di…

08/12/2026

Greenwashing happens when a company creates a misleading or false impression about how environmentally friendly its practices actually are.

It's more common than many realize: 68% of executives admit their own companies have engaged in it. Paperless billing is just one example.

08/07/2026

More isn't always better on a printed page. Sometimes the most persuasive thing you can do is leave room around your message.

Open space slows people down enough to actually look. A packed layout does the opposite. It gives the eye nowhere to land, so nothing stands out.

Give your message space, and it works harder for you.

08/05/2026

People-first marketing works not when businesses choose one channel over another, but when they combine them in ways that are most useful to the recipient. Print builds trust and drives attention. Digital extends reach and makes response easy.

07/30/2026

New postal rates took effect July 12 with an average increase of 4.8%, but a rate change does not have to mean a smaller campaign or budget. In our latest blog post, we explain why direct mail still outperforms digital by a wide margin, earning roughly 37 times more responses per piece than email. The real savings live in the planning stage, where paper, format, presort, mail class, and list hygiene all add up.

New postal rates took effect July 12, with the mailing services price adjustment (Docket R2026 1) resulting in an average increase of 4.8% across First-Class Mail, USPS Marketing Mail, Periodicals,…

07/29/2026

When businesses slow down their marketing efforts during summer, they create a void that can be filled by competitors. With reduced competition, it’s easier to stand out in a less crowded marketplace.