Affinity Creative Group

Affinity Creative Group Award-winning brand & packaging studio rooted in the SF Bay Area. Still helping brands create lasting emotional impact—just doing it as one team.

Now known as .co—a fully integrated agency where strategy, creativity, and performance come together.

05/01/2025

"Wine with a Kick"

We had a blast bringing this concept to life with 1000 Stories Wine! From crafting the script to sourcing talent, producing, shooting, and editing, we brought the story of wine with a kick straight to your screen.

Check out how we captured that bold moment—when smooth meets high-alcohol intensity.

A taste of premium, served with style.✨We partnered with Cupcake Vineyards and PackagingArts to bring their refreshed id...
04/17/2025

A taste of premium, served with style.✨

We partnered with Cupcake Vineyards and PackagingArts to bring their refreshed identity to life—starting with a launch kit that delivers on every detail (and just picked up Silver at the MUSE Awards).🥈

From a peek-through window and curved pocket to embossing, clear foil, and layered tasting notes —this one’s designed to surprise, delight, and capture the essence of Serious Wine.🍇📄 Unserious Name. 🥂💫


Where Japanese tradition meets California spirit 🇯🇵🌉We teamed up with Takara Sake to launch MU|WA—a bold, bourbon barrel...
04/02/2025

Where Japanese tradition meets California spirit 🇯🇵🌉

We teamed up with Takara Sake to launch MU|WA—a bold, bourbon barrel-aged Junmai sake. From naming to packaging, every detail balances heritage with modern luxury. Red-orange like the Golden Gate. Clean lines. Tactile finishes. Pure harmony.

03/25/2025

Press start and let the fun begin! 🎮🔥

We teamed up with Trinchero Family Wines to design an epic website for Atomic Boss—a hard punch, ready-to-drink, non-carbonated beverage. This isn’t just a site; it’s a nostalgic journey back to the retro video games we grew up with. From the "Press Start" age gate to choosing your flavor (Berry Blast or Tropical Fusion?), every moment feels like you’re in your favorite childhood game! 💥🍓🍍

We designed it all—from the interactive experience to the playful details—and we can’t wait for you to explore! Ready to hit "start"? And hey, tell us—what video game does this take you back to? 🎮👾

🏆 Double Win at the SF Chronicle Wine Competition! 🎉🍷We’re raising a glass to 2 Best of Class Packaging Awards! 🥇🥇Gnarly...
03/17/2025

🏆 Double Win at the SF Chronicle Wine Competition! 🎉🍷

We’re raising a glass to 2 Best of Class Packaging Awards! 🥇🥇

Gnarly Head x Grateful Dead Zin – Whimsical
We turned up the volume on this fan-favorite collab, adding holographic foil for a surprise-and-delight moment that’s pure magic. ✨

East Side Crossing Cabernet – Modern Illustration
A bold fusion of black & white photography + custom graffiti makes this Lodi-inspired design impossible to ignore.

Big cheers to our amazing clients for trusting us to bring their vision to life! 🙌💡 Let’s keep making waves. 🚀

02/27/2025

When the concept is “unhinged” and the creativity flows—magic happens! ✨

For Fetzer Wine, we had a blast creating “The Perfect Pairing”—a playful take on an 80s dating game show, starring none other than the Gewurztraminer aka GEW (yes, in a full wine bottle costume!). The contestants? Food pairings that were a perfect match for the wine. And the best part? Everyone’s a winner! 🍷💫

Big shoutout to Patty for giving us the creative freedom to go all-in on this fun, outside-the-box concept! 🎉

Here’s what went into the project:

🎬 Concept & script development

🎭 Talent scouting & costume creation

🏠 Set design & styling

🎥 Full video production (and a bonus library of TikTok content!)

This was one for the books, and we couldn’t be more proud of how it turned out!

02/13/2025

The Evolution of an Icon & the Creative Genius Behind It ✨

Looking back on 2024, we couldn’t have been more honored to be chosen by Paul Hobbs Winery for its multi-dimensional refresh, and with the utmost care and attention to detail, we made it happen!

New Label, Fresh Photos, Engaging Website Update ✅
We did it all. And we made it subtle. This was our challenge and it guided every step of the journey. Small tweaks, subtle quality cues, a nostalgic touch, captivating storytelling, stunning imagery.

The result was all that we (and they!) hoped for: Preserve their esteemed identity but enhance their image.

What do you think about the power of subtle updates? Tell us your thoughts in the comments! 💬

01/29/2025

Yountville’s finest has a new digital home!

We partnered with Priest Ranch Winery to create a website as unique as their wines. This wasn’t about designing “just another wine website” – it was about creating an interactive experience that highlights their rich history, stunning tasting room, and world-class wines. 🍷

📸 Content? Check. We captured the magic of their Yountville tasting room, showcasing what makes it unforgettable.
🌐 Web design? Done. We blended storytelling, wine, and innovation into one seamless, consumer-first experience.

If you’re in Yountville, don’t miss the chance to explore Priest Ranch in person. Until then, their new site is waiting for you to take a peek!

12/03/2024

We’re excited to introduce CaliLily—a premium cannabis-infused fruit chew brand founded by two amazing women from the Southern coast of California! 🌿✨ With globally inspired flavors and high-quality ingredients, CaliLily is here to elevate life’s everyday moments.

oneteam™ had the privilege of bringing this exciting launch to life through:
👩‍💻 Brand Development
🍬 Packaging Design
🖥 Website Design & Development
🎥 Content Development

A special shoutout to our longtime friend and client, Liz, for taking the leap into this amazing new venture. We’re so proud to be part of this journey and can’t wait to see CaliLily bloom! 🌸

From wine 🍷 to art 🎭 to honey 🍯! Donum may be known for their wine, art, and focus on sustainability, but it was a new e...
09/26/2024

From wine 🍷 to art 🎭 to honey 🍯!

Donum may be known for their wine, art, and focus on sustainability, but it was a new endeavor that brought them to us: an unforgettable unboxing experience for their estate-grown honey!

Our team got to work and made magic happen!

The Box📦: 1 jar of honey 🍯 1 hand-crafted honey jar 🏺 1 honey spoon 🥄 1 unique art insert 🐝

With local partnerships, sustainable materials and an impeccably designed label, the unboxing experience was perfect for Donum and its family of successful products!

Released just in time for gifting season, their honey is now in more homes than ever!

What do you think of this unboxing experience? Let us know in the comments! 💬

What an unforgettable adventure! 🎉🍇A massive thank you to Mezzacorona and Prestige Wine Imports for inviting us to exper...
09/12/2024

What an unforgettable adventure! 🎉🍇

A massive thank you to Mezzacorona and Prestige Wine Imports for inviting us to experience the stunning Dolomites and visit the beautiful Mezzacorona winery in Trentino. 🇮🇹🍷 From breathtaking vineyard views to learning all about the winemaking process, this trip gave us a firsthand look at the passion and craftsmanship behind every bottle.

We’re especially grateful for the incredible team who guided us through this journey, sharing their knowledge and making every moment memorable. From vineyard tours to mountain views, every experience was one to remember!

Now, we’re back, inspired, and ready to dive into the next phase of our project. This trip was a true source of creativity, and we can’t wait to return soon! 💼✈️

Cheers to more exciting collaborations ahead! 🥂

09/05/2024

🏆✨ Does Award-Winning Packaging Really Matter? 🍷💡

At Affinity Creative Group, we believe it does! Winning design awards isn't just about the accolades—it's about showing your brand’s confidence and creativity. From premium labels to luxury packaging, awards can amplify your brand’s appeal and attract attention in a crowded market.

Check out some of our recent successes: 🥂 Coppola’s Vibrance Pinot Grigio – Lauded for its eye-catching design that highlights quality and uniqueness. 🍇 Paul Hobbs Wines – Celebrated for its luxurious refresh that balances elegance and storytelling.

No matter your segment, great design makes a statement. So even if you’re not entering competitions, make every detail count. Your packaging is your brand’s first impression—make it unforgettable!

🎉 Check Out Our Full List of Award-Winners! 🏅✨

🥈 Acidity Trip Wines – Silver Medal, Graphis
🥉 Coppola Diamond Collection Vibrance – 3rd Place, WBM PACK
🥈 Old Soul – Silver Medal, Graphis
🥇🥇🥇🥈 Paul Hobbs – 1st Place Luxury, People’s Choice Luxury, People’s Choice Packaging Series, WBM PACK; Silver Medal, Graphis
🥈 Force & Grace – Silver Medal, Graphis

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1155 Walnut Avenue
Vallejo, CA
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