Croc's and Clicks

Croc's and Clicks Full service marketing agency based in Vancouver WA.

Year one review from Nathan Henifin of Crown Electric
05/25/2026

Year one review from Nathan Henifin of Crown Electric

05/16/2026

When marketing on Meta you have to undestand when and how to pivot your strategy based on the data coming in. Watch a profesional adjust his meta strategy.

04/26/2026

A lot of Vancouver business owners hear the word SEO or search engine optimization being thrown out when talking about marketing. I'm diving into what SEO is and the fundamental process to generate revenue from SEO.

04/25/2026

Most Vancouver business owners are running on educated guesses. I’m pulling back the curtain on why your gut feeling is failing you.

In this video, I break down the 92% Variance Gap. That’s the mathematical noise where your profit is currently leaking.

We are moving past "Funnel Optimization" and into Predictive Profit Modeling. If you don't know how variables like Location Age and Review Clustering are weighted against your Gross Profit, you aren't managing a business. You’re managing a mystery.

I’m showing you exactly how we use Applied Regression to find the missing factors in the local market. This is the difference between a standard agency and a Principal Strategy.

The Agency Way: Funnel optimization and hope.
The Principal Way: Independent variable analysis and 92% Predictive Certainty.

If you are doing $2.5M+ and your marketing team hasn't shown you a Residual Plot of your revenue, you are leaving your market share to chance.

Logic over luck. Watch the breakdown.

04/03/2026

Most Vancouver businesses don't know what factors actually drive their revenue.
We can use things like ad spend, Google ranking, and reviews to build a model that predicts revenue for each location.

Once we have that prediction we can plot the difference between what the model predicted and what actually happened. If that difference shows a pattern it means we are missing a factor.

In this example there is a clustering pattern. Each cluster shares something in common. They are from the same market. Using this information we can go back to the model and see if adding market as a factor makes the model more accurate.
This is how analytics-driven marketing actually works in Clark County.

04/03/2026

If your agency is sending paid traffic to your website it is probably hurting your Google rankings without anyone telling you.

Google measures how users interact with your site after they arrive. Cold traffic from ads bounces fast and engages almost nothing. That behavior signals to Google that your site is not relevant and your rankings drop as a result.

The fix is simple but almost nobody does it correctly. Paid traffic needs to go to dedicated landing pages that are blocked from Google indexing entirely. That way cold traffic behavior never touches your organic ranking signals.

There is also a better way to structure the ad itself. Most agencies put the problem and the solution in the same ad. If you put the problem in the ad and the solution on the landing page you create a pull through effect that increases landing page conversion rates.

This is one of the most common and most expensive mistakes local businesses in Vancouver WA are making right now.

04/02/2026

Most Vancouver WA businesses can rank on Google and run Meta ads. The hard part is building a program that gets more profitable the bigger it gets.

When you scale your marketing budget your cost per lead does not move the same direction across every channel. Social media gets cheaper as your brand builds frequency across your market. Google gets more expensive as you compete harder for the same searches you are already winning.

At the same time your fixed costs stay the same while revenue grows. That gap between gross and net compresses every time you add a client. Which means you can afford leads your competitors cannot.

This is what a mature local marketing program actually looks like in Vancouver WA.

04/02/2026

First week advertising on Facebook

03/25/2026

Do you want a dashboard that visualizes operation metrics such as revenue, profit, and leads instead of marketing metrics such as likes and impressions? Here is a short video going over how all the systems work.

03/23/2026

How much revenue is your SEO generating you?

03/23/2026

How does someone viewing your Meta turn into a client? Watch me break down the process.

Address

Vancouver, WA

Website

Alerts

Be the first to know and let us send you an email when Croc's and Clicks posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category