05/30/2026
You're about to spend $50K on AI.
And it's going to fail.
Because you started with the wrong question.
"Which model?"
"OpenAI or Anthropic?"
"Fine-tune or RAG?"
These are technology questions. They come last.
The failed implementations I've audited always start with tech.
The ones that work start with:
"What decision takes our team too long?"
"What manual step slows our sales cycle?"
"What data are we sitting on that never gets used?"
Then they ask: "Can an AI agent solve this?"
Technology is the answer.
Not the question.
Companies that start with tech spend $50K and get nothing.
Companies that start with problems spend $10K and get 10x ROI.
Are you starting with the solution or the problem?