The Wing PDX

01/25/2022

Think you know your brand?

Download our Free Brand Audit Worksheet to take the guesswork out of reviewing your brand.

With it, you will:
-Get access to more than 40 curated questions to evaluate your brand
-Gain a comprehensive understanding of 4 main aspects of brand
-Understand the What, When, and How of a brand audit
-Enjoy the full and abridged one-page version of the Brand Audit Worksheet
Download it at thewingpdx.com/audit or click on the link in our bio

01/18/2022

More vs. Better: Which is the right choice for your business?
The Wing PDX is almost a year old! Over the past year, we have worked with numerous clients across a wide range of industries. As we grow, we have made a conscious decision to not only do more of what we have been doing, but also to develop better products and services for our customers.
We believe in doing better by our clients. We aim to achieve it by going beyond fancy logos and catchy videos. We will utilize our expertise to help you define your brand's purpose and mission, and develop a plan that would bridge the gap between you and your customers.

What does more vs better look like in your business? Which one is the right choice for you?

01/11/2022

As we begin the new year, let us take a moment to reflect on how our businesses have been doing over the past year.

What has been working well for you? What challenges do you want to overcome this year?

Let us share our insights and experiences so we can help each other.

At The Wing PDX, we believe that small businesses are the backbone of our community. We want to take this opportunity to connect with everyone and offer any advice we can.

01/03/2022

Brand Strategy: What would your customers miss about you?

08/17/2021

While I have some sense of what's it like to run a business from school and from working for other companies, I had no idea what to expect.

After a little more than half a year, here are 3 of the lessons I've learned so far running my businesses.

What are some other lessons
you have learned from
running your business?
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07/22/2021

How to communicate to a new generation of customers?

In this video, Michael and Alex break down their design process to help Diaper Tales, a sustainable diaper company in Portland, Oregon reach a new generation of customers. They also discuss using shape and color associations, along with the increasing importance of scalability.

The Wing PDXWe are a marketing agency based out of Portland, Oregon, and Vancouver, Washington. We specialize in brand strategy, web design, and content mark...

06/16/2021

We all know it is very important to create content for your brand. But staring at a blank canvas- trying to figure out what to write can be frustrating and very time-consuming.

That is why The Wing PDX has put together this Marketing Content Guide to give you a foundation to work from. Included are more than 25 content marketing suggestions, divided into three categories - Engagement, Educational, and Branding - to help you plan your content strategy.
Download now using the link in our bio or thewingpdx.com/content-guide

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06/08/2021

We all know it is very important to create content for your brand. Good content can help demonstrate your brand’s expertise, reputation, and differentiation, which ultimately leads to building trust and relationships with your customers. But staring at a blank canvas- trying to figure out what to write can be frustrating and very time-consuming.

That is why The Wing PDX has put together this Marketing Content Guide to give you a foundation to work from. We created it with small businesses and nonprofits in mind, but it’s also great for your personal branding. Included are more than 25 content marketing suggestions, divided into three categories - Engagement, Educational, and Branding - to help you plan your content strategy.

  Marketing Content Guidelines25+ ideas for social media,blog, and email content A foundation to build on We all know it is very important to create content for your brand. Good content can help demonstrate your brand’s expertise, reputation, and differentiation, which ultimately leads to build...

05/25/2021

Diaper Tales - previously known as Diaper Tails - is a sustainable cloth diaper company that has been serving Portland, Salem, Eugene for more than 10 years. Their value proposition is the cloth diaper rental model that would eliminate micro-plastic that comes from disposable diapers. They aim to reduce the environmental impact of washing diapers by using commercial washing machines to reduce water usage and by using environmentally friendly detergents.
Our mission is to help small businesses and empower our community. After meeting with Diaper Tales and getting to know more about them, We deemed Diaper Tales as a business that not only strives to better the health of our children, but also the health of our planet. For that reason, we decided to do a pro-bono rebranding project for Diaper Tales.
Learn more about our design process in the case study we’ve written.

Overview Diaper Tales Diaper Tales - previously known as Diaper Tails - is a sustainable cloth diaper company that has been serving Portland, Salem, Eugene for more than 10 years. Their value proposition is the cloth diaper rental model that would eliminate micro-plastic that comes from disposable

03/03/2021