Building Raving Fans

Building Raving Fans We help you Build Raving Fans, in turn, creating Customers for Life.

We are โ€œThe Gratitude Companyโ€ and our proven strategies help contractors and home service companies harness the power of gratitude to generate referrals, repeat business and 5 star reviews on autopilot - book a growth session today! We help contractors and small business owners get clear on core values, implement systems for hiring / training and motivating teams and make more money - all while f

ocusing on delivery Exceptional Customer Experiences. Our award winning software (included in our coaching programs or available separately) allows business owners to automatically and seamlessly obtain customer reviews on the platforms that matter most, market reviews, obtain referrals and more.

๐Ÿ’ก Quick Tip: Timing beats the thank-you itself.One of the fastest ways to miss a referral opportunity?Waiting until the ...
09/03/2026

๐Ÿ’ก Quick Tip: Timing beats the thank-you itself.

One of the fastest ways to miss a referral opportunity?

Waiting until the end of the year to say thank you.

When a customer finishes a project, thatโ€™s when the experience is fresh. Theyโ€™re thinking about the work, talking about it with friends and neighbors, and most importantly, deciding whether theyโ€™d recommend you.

That makes right after the project one of your best opportunities to show appreciation and stay top of mind.

Donโ€™t wait for the perfect moment.

Create the moment. Say thanks while the experience is still fresh.

Timely appreciation can lead to stronger relationships, more reviews, and more referrals. ๐Ÿค

๐Ÿ‚ Fall rush is your busiest season. But it could also be your biggest missed opportunity.When projects wrap up, most con...
09/02/2026

๐Ÿ‚ Fall rush is your busiest season. But it could also be your biggest missed opportunity.

When projects wrap up, most contractors move straight to the next job.

But every completed project is also a potential referral opportunity.

The key is timing.

A simple thank-you, review request, or thoughtful follow-up at the right moment can keep your business top of mind when your happy customers hear a friend or neighbor say, โ€œDo you know a good contractor?โ€

So why do so many contractors miss this opportunity?

And whatโ€™s the simple fix?

We break it down in our latest post. ๐Ÿ‘‡

Read the full post and learn how to turn completed projects into future referrals.

09/02/2026

Stop competing on price. Start competing on trust. ๐Ÿ†

Here's something most contractors get wrong: they think winning more jobs means dropping their price.

But the businesses charging premium rates aren't the cheapest. They're the most trusted.

When someone refers you, that new client doesn't start at zero. They start already believing in you, because someone they respect vouched for you first. And when a past client hires you again, they already know how you show up: reliable, professional, consistent.

That's not just a cheaper lead. That's a better customer, one who isn't going to nickel-and-dime you over an estimate.

The real work isn't chasing more leads. It's building an experience so good that people can't help but recommend you.

๐Ÿ‘‰ Because when clients feel confident referring you, premium pricing stops being a hard conversation. It becomes the obvious choice.

AI is changing contractor marketing.But here's what it ๐—ฐ๐—ฎ๐—ป'๐˜ automate.๐Ÿค Trustโค๏ธ Appreciationโญ Customer loyalty๐Ÿก Word-of-...
08/31/2026

AI is changing contractor marketing.

But here's what it ๐—ฐ๐—ฎ๐—ป'๐˜ automate.

๐Ÿค Trust

โค๏ธ Appreciation

โญ Customer loyalty

๐Ÿก Word-of-mouth

The contractors who win over the next decade won't simply use more AI.

They'll use AI to free up time for the things that matter most:

โœ” Better customer experiences

โœ” More personal follow-up

โœ” Stronger relationships

โœ” More referrals

Our newest article explains how to combine artificial intelligence with relationship marketing to create a business customers remember and recommend.

08/30/2026

Donโ€™t believe us, believe Gemini โญ๏ธ

Building Raving Fans
โ€œThe Gratitude Companyโ€

Proven systems to drive referrals, repeat business and reviewsโ€ฆon AUTOPILOT.

โ€œ๐—ช๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ, ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ. ๐—”๐—ป๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ, ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐—ฒ๐—ฑ ๐—ฎ๐˜.โ€That was the wisdom our fearless leader ...
08/28/2026

โ€œ๐—ช๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ, ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ. ๐—”๐—ป๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ, ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐—ฒ๐—ฑ ๐—ฎ๐˜.โ€

That was the wisdom our fearless leader (Clifton) shared with us this morning, and it set the tone for a really meaningful team meeting.

Every week, we start the same way: by checking in with each other and sharing our ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐˜„๐—ถ๐—ป๐˜€. ๐Ÿ™Œ

What are we celebrating? What went well? What did we overcome?

Because at BRF, we believe the person behind the work matters just as much as the work itself.

We talked about clients, projects, everything happening in the business. But we also talked about life: the good things, the hard things, the moments we're proud of, and where we know we can do better.

That led us to a conversation about ๐—ต๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†.

๐—ข๐—ป๐—ฒ ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐˜€๐˜๐˜‚๐—ฐ๐—ธ ๐˜„๐—ถ๐˜๐—ต ๐˜‚๐˜€: ๐—›๐—ผ๐˜„ ๐—ฏ๐—ฎ๐—ฑ๐—น๐˜† ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐˜„๐—ฎ๐—ป๐˜ ๐—ถ๐˜?

It's easy to say we want something. Wanting it and consistently working toward it are two different things.

An accountability partner can encourage you. A teammate can check in. A leader can challenge you. But your why has to come from you.

That's why we're taking health accountability more seriously as a team. Not because we expect perfection, but because having people beside you makes it easier to keep showing up.

And isn't that what a great team does? Celebrate your wins. Encourage you when things get hard. Challenge you when you need it. Remind you of what you're capable of.

That's what makes our weekly meetings about more than business. We don't just talk about what we're building for our clients; we take time to build each other, too. โค๏ธ

Because success isn't only about the numbers we hit, it's also about the people we're becoming along the way.

So here's to measuring what matters, managing what we can, and celebrating the wins together. ๐Ÿ™Œ

Great work creates satisfied customers.Appreciation creates ๐—ฎ๐—ฑ๐˜ƒ๐—ผ๐—ฐ๐—ฎ๐˜๐—ฒ๐˜€.Too many contractors believe referrals happen auto...
08/28/2026

Great work creates satisfied customers.

Appreciation creates ๐—ฎ๐—ฑ๐˜ƒ๐—ผ๐—ฐ๐—ฎ๐˜๐—ฒ๐˜€.

Too many contractors believe referrals happen automatically after a successful project.

The truth?

Customers are far more likely to recommend companies that continue making them feel valued after the work is finished.

That's where the ๐—”๐—ฝ๐—ฝ๐—ฟ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—™๐—น๐˜†๐˜„๐—ต๐—ฒ๐—ฒ๐—น comes in.

When you consistently:

โœ… Show appreciation

โญ Ask for reviews

๐Ÿค Stay connected

๐Ÿก Continue providing value
..one happy customer can naturally lead to many more.

Our newest article explains how to build a repeatable appreciation system that fuels referrals, repeat business, and long-term growth.

Mike Tappert was getting referrals for his new roofing brand, but he was also watching friends and family hire someone e...
08/27/2026

Mike Tappert was getting referrals for his new roofing brand, but he was also watching friends and family hire someone else, simply because they didn't realize that kind of work was something his company did.

That's a brand recognition problem, not a lead problem. Swipe through to see how Upper West Exteriors closed that gap and built an 85% five-star Google review rate along the way, with a little help from Building Raving Fans.

๐Ÿ‘‰ Full story in the carousel.

08/27/2026

People remember how you make them feel, not how often you sell to them.

Build relationships by staying connected, showing appreciation, and delivering value long after the job is done. That's how trust, referrals, and repeat business grow.

๐—”๐˜€๐—ธ ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ: ๐—œ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—น๐—ฎ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€๐—ต๐—ถ๐—ฝ๐˜€ ๐—ผ๐—ฟ ๐—ท๐˜‚๐˜€๐˜ ๐—ฐ๐—ต๐—ฎ๐˜€๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜…๐˜ ๐˜€๐—ฎ๐—น๐—ฒ?

Most contractors believe the sales call is the most important part of the customer journey.It isn't.The **30 days after ...
08/26/2026

Most contractors believe the sales call is the most important part of the customer journey.

It isn't.

The **30 days after the project ends** often determine whether customers...

โญ Leave a review

๐Ÿค Refer their friends

๐Ÿก Hire you again

โค๏ธ Remember your company years later

The work may be finished.

But the relationship shouldn't be.

Our newest article explains why the first month after project completion is one of the biggest missed opportunities in contractor marketing and how a simple follow-up system can generate long-term growth.

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