KFPR Social

KFPR Social KFPR is a Los Angeles-based agency helping brands connect with celebrities, creators, and cultural influencers through strategic partnerships and campaigns.

Jake Paul’s venture firm holds positions in OpenAI, SpaceX, Anduril and Helion. Nas made early bets on Coinbase, Robinho...
08/27/2026

Jake Paul’s venture firm holds positions in OpenAI, SpaceX, Anduril and Helion. Nas made early bets on Coinbase, Robinhood and Ring, years before any of them were household names. Serena Williams’s fund backs founders who’ve historically been shut out of venture capital.
No campaign, no sponsored post, just capital quietly moving into companies that have nothing to do with their actual careers.
Swipe through for the rest.

Willow Smith’s Free People campaign is the latest chapter in a partnership that already produced a performance video and...
08/22/2026

Willow Smith’s Free People campaign is the latest chapter in a partnership that already produced a performance video and an album listening party. Central Cee’s new Coca-Cola single dropped alongside a full Premier League campaign, not a jingle, an actual release.
50 Cent’s original Reebok deal made him $80 million. Twenty years later, the exact same sneaker is coming back. Kylie Jenner’s first official Alo campaign follows years of wearing it before there was ever a contract.
Swipe through for the rest.

Samsonite just acquired 85% of Shay Mitchell’s Béis for $178.5 million. She keeps a 15% stake and stays on as Founder an...
08/20/2026

Samsonite just acquired 85% of Shay Mitchell’s Béis for $178.5 million. She keeps a 15% stake and stays on as Founder and Head of Creative and Design.

Some expected a bigger number. But luggage isn’t lip gloss, the repurchase math is completely different.

Swipe through for the rest.

Sydney Sweeney’s new Erewhon smoothie is named after her own lingerie brand, and part of the proceeds go to breast cance...
08/14/2026

Sydney Sweeney’s new Erewhon smoothie is named after her own lingerie brand, and part of the proceeds go to breast cancer research. Kim Kardashian just became a Brand Advocate for a wellness company tied to her own psoriasis journey, not a cold sponsorship.

Devin Booker’s new Nike x Chevrolet sneakers are each matched to a real vintage Impala from his personal collection. Carter Faith’s new Stetson hat is named after her own lyric.

A few of this week’s standouts. Swipe through for the rest.

Kai Cenat and IShowSpeed headline arena events and pull press most celebrities would envy. Logan Paul built a business e...
08/14/2026

Kai Cenat and IShowSpeed headline arena events and pull press most celebrities would envy. Logan Paul built a business empire beyond content. Alex Cooper signed a reported $125 million deal and became a genuine media figure.

The old split used to be simple: celebrities bought press, creators bought sales. A handful of names now do both.

Most creators still don’t cross over, and that’s not a lesser outcome. But knowing which few actually have changes how a brand should be booking them.

Swipe through for the rest.

Zendaya fronts Louis Vuitton, Bulgari, Lancôme and On Running, and none of those brands are getting the same version of ...
08/11/2026

Zendaya fronts Louis Vuitton, Bulgari, Lancôme and On Running, and none of those brands are getting the same version of her.

That’s the pattern across most big multi-brand deals right now. Kaia Ge**er, Hailey Bieber, plenty of others, same thing. Different brand, different side of them, on purpose.

Full breakdown inside.

Charlie Puth for Lucky Brand. Cardi B fronting an ensemble cast for Old Navy. MrBeast and Liquid Death dropping a flavor...
08/08/2026

Charlie Puth for Lucky Brand. Cardi B fronting an ensemble cast for Old Navy. MrBeast and Liquid Death dropping a flavor nobody asked for. Gap bringing back its ‘90s fragrances with Victoria Pedretti.

Dwyane Wade isn’t just the face of his Cann flavor, he’s an early investor who helped develop it. Béis just launched its first-ever character IP collab, with Disney.

Swipe through for the rest.

Feastables cleared $1B in 2026. Prime built an entire hydration category from scratch. Both started with a following and...
08/07/2026

Feastables cleared $1B in 2026. Prime built an entire hydration category from scratch. Both started with a following and nothing else, until they didn’t.

MrBeast didn’t build Feastables alone. He brought in Jim Murray, the former president of RxBar, someone who’d already taken a product from startup to mass retail. Prime moved the same way, backed by real beverage industry operators.

Followers get you a launch. They don’t get you a business. Swipe through for what actually makes the difference.

Lola Tung fronted Coachtopia back in 2023. It took three more years before Coach made her a full global ambassador, and ...
08/05/2026

Lola Tung fronted Coachtopia back in 2023. It took three more years before Coach made her a full global ambassador, and there’s still a fragrance deal coming in 2027. Zendaya attended her first Louis Vuitton show in 2016. She didn’t become house ambassador until 2023.

Neither deal happened in a single meeting.

Swipe through for how these relationships actually get built, and why the slow version is usually the smarter one.

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