Top Growth Marketing

Top Growth Marketing Need some help with your media buying and customer acquisition? Effective customer acquisition, top tactics, strategies and skills to grow your online company.

Your SMS channel is probably doing 4% of revenue when it should be doing 20%. We've rebuilt SMS programs for 200+ DTC br...
04/21/2026

Your SMS channel is probably doing 4% of revenue when it should be doing 20%.

We've rebuilt SMS programs for 200+ DTC brands at Top Growth Marketing and the levers are the same every time. Welcome, cart abandon, post-purchase, win-back.

Hit the math and SMS starts pulling paid acquisition up with it because retention is actually carrying weight. Save this for your next retention audit. Which one are you fixing first?

04/20/2026

Stop guessing your ad numbers‍!

We have the exact tools we use to scale accounts and made them FREE!
📊 CPM, CPC & more
⚡ Instant calculations
💡 Smarter decisions, faster

👉 Sign up to our newsletter (link in bio) and get it all

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In today's Top Creatives of the Week: What makes a "Top Creative"? Consistency in tone. 🎨From the playful, giant cat of ...
04/10/2026

In today's Top Creatives of the Week: What makes a "Top Creative"? Consistency in tone. 🎨

From the playful, giant cat of Purrrlandia to the minimalist, high-fashion grid of Bareline, this week’s favorites show the power of knowing exactly who you’re talking to. In a world of infinite scrolling, these brands won by staying true to their unique aesthetic and making us stop for a second look. 👀📸📲

6 years of scaling DTC brands. 8 things I wish someone told me on day 1 and the issue of rising ROAS/CAC year after year...
04/03/2026

6 years of scaling DTC brands. 8 things I wish someone told me on day 1 and the issue of rising ROAS/CAC year after year.

We've managed $200M+ in ad spend across 100+ brands. These aren't theories — they're lessons that cost real money to learn.

Swipe through → (Save this for your next strategy session)

Which one resonates most? Drop it below ↓

😅 Truth is… performance beats pretty every time. The ads that win don’t look like ads, they feel real, native, and hit o...
03/27/2026

😅 Truth is… performance beats pretty every time. The ads that win don’t look like ads, they feel real, native, and hit one clear problem fast. People don’t stop scrolling for perfection, they stop for relevance. So instead of chasing polished, start testing raw, relatable, scroll-stopping content. 🎯

Unpopular opinion: AI isn't replacing the marketers you think it is.Everyone's worried about AI replacing junior markete...
03/26/2026

Unpopular opinion: AI isn't replacing the marketers you think it is.

Everyone's worried about AI replacing junior marketers, media buyers, copywriters etc..

Here's what I'm actually seeing across the digital marketing space:

→ The first roles being automated aren't junior — they're mid-level ex*****on roles that follow playbooks without thinking critically

→ Junior marketers who learn AI tools are becoming 3x more productive than seniors who don't

→ The real skill gap isn't "can you use ChatGPT" — it's "can you think strategically about WHEN and HOW to use AI"

We've integrated AI into almost every workflow at Top Growth Marketing — ad copy, email flows, data analysis, creative briefing, reporting.

The marketers on our team who thrived? The ones who treated AI as a multiplier, not a replacement. They use AI to do 10x the output but still apply human judgment to strategy, brand voice, and creative direction.

The ones who struggled? The ones who either ignored AI entirely or handed everything to AI without quality control.

AI won't replace marketers or a lot of roles people are worried about. But those who understand AI will absolutely replace people who don't.

What's one AI tool that's genuinely changed how you work? ↓

We spent $8K building marketing tools in the past and are now giving a bunch of them away for free.Everyone told us it w...
03/24/2026

We spent $8K building marketing tools in the past and are now giving a bunch of them away for free.

Everyone told us it was a waste of money.

Last quarter, we launched a free tools hub at Top Growth Marketing — ROAS calculators, email ROI tools, ad budget planners, LTV:CAC ratio calculators. No signup. No email gate. Completely free.

Option A: Gate everything behind an email capture form. Build the list. Nurture them. Standard SaaS playbook.

Option B: Give it all away. No strings. Let the work speak for itself.

We went with B. Here's what happened:

→ 2,400+ monthly users within 60 days
→ 34 inbound leads directly attributed to the tools hub
→ 8 of those converted to clients — averaging $12K/month retainers
→ Total ROI: 6.4x in the first quarter alone

The lesson: In 2026, the brands winning attention aren't gating value. They're giving away their best stuff and trusting that the right people will come back ready to buy.

The free tools live at topgrowthmarketing.com/tools if you want to check them out.

Have you tried giving away your "secret sauce"? What happened? ↓

100+ DTC brands scaled.6 things I say in almost every first meeting.Most founders don't want to hear #1.Which one reson...
03/20/2026

100+ DTC brands scaled.

6 things I say in almost every first meeting.

Most founders don't want to hear #1.

Which one resonates most? Drop it below ↓

03/20/2026

A skincare brand cut their CAC by 52% without changing a single ad.

They came to us 4 months ago spending $180K/month on Meta with a $64 CAC.

Their biggest problem: sending all traffic to their homepage. Every visitor got the same experience — whether they clicked a retargeting ad or saw the brand for the first time.

Here's exactly what we did:

1. Built dedicated landing pages for each audience segment — cold traffic got social proof + education, warm traffic got offer + urgency

2. Cut page load time from 4.2s to 1.8s — removed 3 unnecessary apps and lazy-loaded everything below the fold

3. Added a "quiz funnel" for cold traffic that personalized product recommendations before the cart page

4 months later: CAC dropped from $64 to $31. Revenue up 2.4x on the same ad spend.

The real takeaway isn't the tactics — it's that most brands are leaving 30-50% performance on the table with their post-click experience. Your ads aren't broken. Your landing pages are.

Not all ads are created equal… some stop the scroll, others start conversions.This week’s top creatives remind us that g...
03/20/2026

Not all ads are created equal… some stop the scroll, others start conversions.

This week’s top creatives remind us that great performance isn’t just about aesthetics, it’s about intention. From bold hooks to clear value props and visuals that actually sell the feeling, every detail earns its place.

Because in a crowded feed, good design gets noticed…
but strategic creativity gets results. 🚀

We just analyzed Q1 2026 ad performance across 47 DTC brands.The biggest CPA lever had nothing to do with targeting or b...
03/12/2026

We just analyzed Q1 2026 ad performance across 47 DTC brands.

The biggest CPA lever had nothing to do with targeting or bidding.

Swipe through for the full breakdown →

(Save this for your next strategy session)

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