The Trade Desk

The Trade Desk We’re here to help brands drive growth. And we do that by unleashing the full potential of your data-driven advertising. It's more than just clicks.

Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.

New platform enhancements. New opportunities to level up.The Trade Desk Edge Academy's new Trading Essentials: Kokai – Z...
09/14/2026

New platform enhancements. New opportunities to level up.

The Trade Desk Edge Academy's new Trading Essentials: Kokai – Zuma Release certification helps traders discover what's new in our UI, sharpen their trading expertise, and earn an industry-recognized certification.

Enroll today: https://bit.ly/4rbqm36

09/14/2026

In this episode of Trader Tips, Amanda Thai explains how leveraging the omnichannel optimizations feature in Kokai increases channel overlap, driving higher conversion rates and lower CPA.

Learn how our path to conversion and omnichannel optimizations solutions streamline omnichannel performance by replacing last-touch reporting with automatic, insight-driven optimization: https://bit.ly/4gS35zV

09/08/2026

When you’re working with the biggest brands in the world, trust is nonnegotiable.

Hear from our Founder and CEO Jeff Green on the importance of creating a business model that’s compelling enough to bring in the world’s leading brands — and building trust so they never want to leave.

09/03/2026

Better ad experiences aren't just good for consumers. They're good for campaign performance.

The Trade Desk Edge Academy's Strengthening Your Programmatic Supply Chain course explores how understanding the supply chain can help you spot underperforming publishers and drive stronger outcomes.

Explore the free course: https://bit.ly/4yizi9i

09/02/2026

“Owning the process but not the data is a critical part of our future success.”

Jeff Green sits down with Brian Lesser, CEO of WPP Media and host of Made Together, to explain why first-party data is an advertiser’s most valuable asset — and why it’s a mistake for media buying platforms and agencies to try to take it from them.

What's possible when you pair platform expertise with practical strategy?The Trade Desk Edge Academy's new Trading Essen...
09/01/2026

What's possible when you pair platform expertise with practical strategy?

The Trade Desk Edge Academy's new Trading Essentials: Kokai – Zuma Release certification is built to help traders build confidence with our latest platform experience and turn its newest capabilities into real campaign results.

This free course connects Kokai's evolving features to the strategies traders use every day to drive performance — so you can optimize with confidence.

Enroll now and experience the next evolution of Kokai: https://bit.ly/4ycuPF0

08/27/2026

New voices. New workflows. Meet Zuma, the next evolution of Kokai.

Explore The Trade Desk Edge Academy's newest certification, Trading Essentials: Kokai - Zuma Release to preview the latest innovations in Kokai and see how Zuma can help you work smarter, move faster, and deliver standout results.

The all-new certification features:
* A first look at the refreshed Kokai UI
* Expert-led explainer videos on Kokai's key features
* Step-by-step workflow videos to get you moving fast
* Real results and success stories from Kokai

👉 Learn more: https://bit.ly/3SxoYv2

We built our platform to give marketers a better way to plan, buy, and measure their advertising. With the newest releas...
08/27/2026

We built our platform to give marketers a better way to plan, buy, and measure their advertising. With the newest release of Kokai, we’re making it even easier to use, with smarter AI tools and more ways to prove the value of every ad dollar at every stage.

Meet Zuma, the next evolution of Kokai: https://bit.ly/4glh54W

Exciting news! We were named to Newsweek's America's Greatest Companies 2026 list for the second consecutive year.As our...
08/26/2026

Exciting news! We were named to Newsweek's America's Greatest Companies 2026 list for the second consecutive year.

As our industry continues to evolve, we're proud to be recognized for helping drive innovation across the advertising ecosystem while building a business positioned for long-term growth. This honor reflects a combination of strong business performance, innovation, and the experiences of the people who help make The Trade Desk what it is today.

Thank you to our employees around the world, and to our clients and partners who place their trust in us every day. We're grateful to be on this journey together.

Explore our open roles as we continue to innovate, grow, and create impact together: https://bit.ly/4wLvFYl

08/25/2026

There’s something about this time of year that invites a reset. A chance to step back, sharpen your thinking, and build new skills for what’s next.

Programmatic 101 was built for exactly this moment.

Through this course, you’ll explore how programmatic actually works behind the scenes, from the key players and processes to the role data and automation play in driving smarter campaigns.

If you’re ready to invest in your next chapter, start today: https://bit.ly/4hUVL7G

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