Jones & Jones Advertising, Inc.

07/08/2026

Ever have a website with genuinely good pages... that nobody ever finds?

That's usually not a content problem. It's a pathway problem.

In 2026, search engines (and your visitors) read your site's structure just as much as your words. If your service pages, city pages, blog posts, and FAQs aren't linked together in a smart way, your best pages end up sitting on an island — getting zero traffic and zero love from Google.

In our latest blog post, we cover:
🔗 How service pages and city pages should link to EACH OTHER (not just one direction)
🔗 Why your blog posts and FAQs should be doing more heavy lifting
🔗 The "orphan page" mistake almost every local site makes
🔗 A simple, no-rebuild-required rollout plan to fix it

If your site already has solid pages, you might be closer to ranking better than you think — you just need to connect the dots.

Read the full breakdown here 👇
https://look2jj.com/internal-linking-strategy/

Questions about your own site's structure? Drop them below or give us a call at (772) 778-9797. 📞

Internal linking strategy tips for local service sites in 2026, improve local SEO, support website maintenance, and guide service, city, and FAQ pages.

06/23/2026

We're looking forward to building a new website for Beacon Management & Consulting.

06/16/2026

Why does the same brand color look amazing on your website but completely different on a brochure or banner?

The answer is simple: different mediums use different color systems.

✅ RGB is for screens and digital marketing
✅ CMYK is for printed materials
✅ Pantone is for exact color matching when brand consistency matters most

Many businesses don't realize that a color approved on a laptop can appear very different once it's printed on paper, packaging, fabric, or signage. Understanding color formulas helps prevent surprises, saves money on reprints, and keeps your brand looking professional across every marketing channel.

In our newest blog, we break down:
• The differences between CMYK, RGB, and Pantone
• Why colors shift between digital and print
• When each color system should be used
• How to avoid costly color mistakes in your marketing

Read the full article and make sure your brand colors stay consistent wherever your customers see them.
https://look2jj.com/color-formulas/

06/10/2026

Did you know your competitors could be gaining search visibility while you're not even aware of it?

Search rankings change constantly. A competitor's new service page, stronger local SEO, or fresh content strategy could impact how easily customers find your business online.

That's why competitor SEO monitoring is so important.

Regularly reviewing what competitors are doing can help you:
✅ Find new keyword opportunities
✅ Improve your content strategy
✅ Strengthen your local SEO
✅ Make better marketing decisions
✅ Stay ahead of industry trends

The best SEO strategies aren't built on guesswork—they're built on insights.

Check out our latest blog to learn what to watch, what matters most, and how competitor SEO monitoring can help your business grow online.

https://look2jj.com/competitor-seo-monitoring/

06/08/2026

Local Link Building Still Matters in 2026

Want better local visibility in Google Maps and search results? The strongest local SEO wins don't come from hundreds of directory listings—they come from trusted local connections.

✅ Chamber of Commerce mentions
✅ Local news coverage
✅ Community sponsorships
✅ Supplier & partner websites
✅ Helpful local resources on your website

For service businesses, a few high-quality local links can do more for your online presence than dozens of low-value listings. The key is building real community trust and creating content people actually want to reference.

Read our latest blog to learn practical local link building strategies that work in 2026 and beyond.

Read our blog post > https://look2jj.com/local-link-building/

06/01/2026

When was the last time you posted on your business page?

If someone lands on your profile and sees outdated content, it can quietly hurt your credibility—even if your business is doing great.

The good news is most abandoned profiles don’t need a full restart. They just need a smart refresh.

Here’s where to start:
• Update your profile photo, bio, and links
• Remove or fix outdated posts
• Keep your best content (testimonials, helpful tips, project photos)
• Start small—2 to 3 posts per week is plenty
• Ask simple questions to get people engaging again

You don’t need to go viral. You just need to show up consistently.

A steady, active presence builds more trust than a big comeback followed by silence.

If your page has been quiet, this is your sign to turn the lights back on 💡

Read our blog post > https://look2jj.com/revive-social-profile/

05/23/2026

A great blog post can still miss the mark if the backend setup in WordPress is sloppy.

Before you hit publish, it is worth checking the details that affect how your post looks, ranks, and performs, like categories, tags, author name, publish date, headings, URLs, internal links, image alt text, and featured images.

Our latest blog breaks down a practical WordPress blog post backend checklist to help business owners and marketing teams publish with more confidence and fewer mistakes.

If you want your content to look polished and support SEO at the same time, this is a smart checklist to keep handy.

Read the blog here: https://look2jj.com/wordpress-publishing-checklist/

03/12/2026

We started Jones & Jones Advertising in 1994 to help small businesses and nonprofits thrive. That is still at the core of what we do today; we don't want you to waste good money on bad outcomes.

Websites should be built with purpose — fast, accessible, easy to use, and effortless to maintain. We believe in craftsmanship, transparency, and education — the three pillars of a great product, a collaborative relationship, and success that continues long after launch.

03/08/2026

We just launched a new website for JJ Photo Gallery. Take a look! https://jjphoto.gallery/

03/04/2026

Is Your Google Business Profile Attracting the Wrong Leads?

In 2026, your Google Business Profile (GBP) categories are the "roadside signs" of the digital world. If you pick the wrong ones, your phone stays quiet. If you pick them well, you attract high-intent customers ready to book.
Why Categories Matter More Than Ever

Google uses your primary category as one of its strongest ranking signals. With over 4,000 categories now available, being specific is the only way to win. "Contractor" can’t compete with "Electrician" when a homeowner’s breaker panel is sparking.
How to Choose Your Winning Categories:

Identify Your Anchor: Your primary category should be the service that drives your highest revenue and demand. Don't choose a "container" category like "Consultant" if a direct match like "Website Designer" exists.

The Rule of Secondary Categories: Add 2–4 secondary categories only if you actively sell and fulfill those services.

Prove It to Google: Ensure your website has dedicated service pages that match your chosen categories. If you claim to be an "HVAC Contractor" but your site doesn't mention furnace repair, you create a "trust gap" with Google.

Audit Your Profile Quarterly
Don't let your profile rot. Every 90 days, compare your top-searched services in GBP insights against your categories. If they don't align, it’s time for a refresh.

Want to know exactly where your local SEO stands?
We offer a comprehensive Local SEO Analysis for a one-time charge of $197. Let’s make sure your business shows up for the searches you deserve.

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Choose google business profile categories that match your real services in 2026, so you rank in Maps, get better leads, and avoid wasted impressions.