Jones & Jones Advertising, Inc.

03/12/2026

We started Jones & Jones Advertising in 1994 to help small businesses and nonprofits thrive. That is still at the core of what we do today; we don't want you to waste good money on bad outcomes.

Websites should be built with purpose — fast, accessible, easy to use, and effortless to maintain. We believe in craftsmanship, transparency, and education — the three pillars of a great product, a collaborative relationship, and success that continues long after launch.

03/08/2026

We just launched a new website for JJ Photo Gallery. Take a look! https://jjphoto.gallery/

03/04/2026

Is Your Google Business Profile Attracting the Wrong Leads?

In 2026, your Google Business Profile (GBP) categories are the "roadside signs" of the digital world. If you pick the wrong ones, your phone stays quiet. If you pick them well, you attract high-intent customers ready to book.
Why Categories Matter More Than Ever

Google uses your primary category as one of its strongest ranking signals. With over 4,000 categories now available, being specific is the only way to win. "Contractor" can’t compete with "Electrician" when a homeowner’s breaker panel is sparking.
How to Choose Your Winning Categories:

Identify Your Anchor: Your primary category should be the service that drives your highest revenue and demand. Don't choose a "container" category like "Consultant" if a direct match like "Website Designer" exists.

The Rule of Secondary Categories: Add 2–4 secondary categories only if you actively sell and fulfill those services.

Prove It to Google: Ensure your website has dedicated service pages that match your chosen categories. If you claim to be an "HVAC Contractor" but your site doesn't mention furnace repair, you create a "trust gap" with Google.

Audit Your Profile Quarterly
Don't let your profile rot. Every 90 days, compare your top-searched services in GBP insights against your categories. If they don't align, it’s time for a refresh.

Want to know exactly where your local SEO stands?
We offer a comprehensive Local SEO Analysis for a one-time charge of $197. Let’s make sure your business shows up for the searches you deserve.

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Choose google business profile categories that match your real services in 2026, so you rank in Maps, get better leads, and avoid wasted impressions.

02/26/2026

https://look2jj.com/check-business-spam-folder/

Checking spam for business accounts, use a daily, weekly, monthly routine to rescue real leads, spot phishing, and tighten Microsoft 365 or Gmail settings.

02/09/2026

Stop "Repainting" Your Website Until You Read This! 🏠💻

Redesigning a WordPress site can feel like renovating a house while you’re still living in it. You want the new look, but you don't want the doors to vanish or the lights to flicker.

In 2026, a sloppy launch can lead to lost rankings and broken tracking. We’ve put together the ultimate WordPress Website Redesign Checklist to help you keep your performance and measurement intact.

What’s inside:
🔹 The Audit: How to find your "money pages" before you touch a single line of code.
🔹 SEO Safety: Managing 301 redirects, canonicals, and schema markup so Google stays happy.
🔹 Speed & UX: Optimizing for Core Web Vitals, mobile responsiveness, and accessibility.
🔹 The Launch Plan: A step-by-step Pre-launch vs. Post-launch guide.

A redesign should be a lighter backpack for your business, not a heavier one. Check out the full guide and grab the copy/paste checklist to make your own PDF!

Full Guide here: https://look2jj.com/wordpress-redesign-checklist/

02/06/2026

Think of backlinks as the digital version of a neighbor saying, “Call this plumber.” 🏠✨

When a credible website links to yours, they are essentially giving you a public vote of confidence. Google sees these "votes" and realizes your business is established, your content is useful, and your brand is the real deal.

But be careful—chasing "cheap" links from random directories can actually put your site at risk. The best strategy is the "boring" one: building real relationships and creating helpful content.

3 Easy Ways to Earn Better Links:

- Claim Your Easy Wins: Ask your vendors, builders, or local nonprofits you sponsor to include a link to your site on their "Partners" page.

- Be a Local Resource: Create a simple "Neighborhood Guide" or a "What to Expect" checklist that people actually want to share.

- Stay Human: Reach out to local bloggers or reporters with a helpful resource, not a sales pitch.

Backlinks are like planting a garden—you water, you wait, and you watch the results grow. 🌱

Need help figuring out which links are helping and which are hurting? Send us a message or contact Jones & Jones Advertising for a custom backlink audit!

Read Tor's article > https://look2jj.com/backlinks-for-business-owners/

02/03/2026

Stop drowning in data and start focusing on what works. 📈

Ever log into your email dashboard and feel like you need a pilot’s license just to read the charts? Between heat maps, bounce rates, and engagement scores, it’s easy to get overwhelmed. But for a small business, you don’t need to track everything to know if your emails "matter."

An email matters when it gets seen, leads to a next step, or builds a real relationship. To keep your "email garden" growing, focus on these 5 simple metrics:

✅ Open Rate (20-40%): Are your subject lines hitting the mark?
✅ Click Rate (2-3%+): Is your content driving action?
✅ Unsubscribe Rate (

01/28/2026

We recently launched a new website for Carter: https://carter.global/ Are you ready for a new website?

01/27/2026

Engagement, relatability, and visual appeal for a community of business owners.

Staring at a sales report that doesn’t match your visitor count? 📉 It’s a common frustration for WooCommerce store owners, but the fix might be simpler than you think.

In 2026, your product page has two big jobs:
1️⃣ Being a high-converting sales page for shoppers.
2️⃣ Being a high-ranking SEO page for Google.

If a shopper is unsure about size, fit, or materials, they hesitate. And in e-commerce, hesitation usually means "never."

Quick Checklist to Boost Your Sales:
🔹 Use unique product titles (not just SKUs!).
🔹 Add "Real-Talk" FAQs based on actual customer questions.
🔹 Ensure your "Add to Cart" button is thumb-friendly on mobile.
🔹 Show clear delivery dates, not just "ships in 24 hours."

Optimizing your product pages is the quietest way to raise your margins and reduce those pesky return requests. 🚀

Which product page feature do you think is most important for trust? Let us know in the comments! 👇

Learn more in our latest blog post - https://look2jj.com/the-importance-of-optimized-woocommerce-product-pages-2026-guide/

01/20/2026

- people hadn't taken a chance on me
- mentored me
- allowed me to fail gracefully
If you're experienced at what you do, take the time to invest in people—specifically people who haven't had the same opportunities as you.

01/06/2026

“I Don’t Know What to Write…” Read This If Email Marketing Feels Hard

Ever sat down to write an email to your list… and your mind goes completely blank?

You’re not alone.

Most business owners don’t actually struggle with ideas—they struggle because they’re trying to write “perfect marketing emails.”

A much easier (and more effective) approach?

👉 Tell simple, real stories.

Here are a few places your best email stories are hiding:

- A client you helped overcome a big challenge
- A mistake you made and what it taught you
- A time you turned a bad customer experience into a win
- Why you started your business in the first place
- Behind-the-scenes moments from your day-to-day work

You can use this simple story structure for your emails:

1 - A person with a problem your audience can relate to
2 - What they tried to fix it
3 - What happened next (the result or lesson)

When you send story-based emails instead of dry tips and promos, people pay attention. They actually read what you send. They reply. They click. And yes—they’re more likely to buy.

If you’d like help turning your own experiences into engaging, story-driven emails your audience actually looks forward to, send me a message. Let’s make “I don’t know what to write” a thing of the past. ✍️

Learn More > https://look2jj.com/from-i-dont-know-what-to-write-to-emails-your-audience-loves/