01/29/2019
SEO TIPS FOR 2019 – MARKETING ICONS
The first tip I have for you is, blogging drives a ton of traffic. You guys know that, Google loves content, as they say, content is king. But here's the thing, there's over a billion blogs right now. So, if you go out there and you just write tons of blog posts because your competitors rank for all these terms, it won't work. Regurgitating the same information repeatedly won't produce results in 2019. What you need to do is create a new unique spin. You must write about fresh stuff that people haven't seen. So instead of focusing on writing a blog post every day, maybe write a post once a week, or if you can't even do that, once a month, but if you write something that's super new and unique, I kid you not, you're going to get a ton of social shares, you're going to get a ton of backlinks, you're going to get a ton of comments and engagement and traffic.
The second tip I have for you is to build a brand. There's a lot of sites out there creating fake news, and Google hates that. They're looking for brand signals, and if you're wondering how big your brand is, go to Google Trends, type in your brand name, versus your competitor, and you'll see how you're doing. The reason they want to rate brands is, it builds trust. They know that if people are looking for your brand, they trust you, and you're less likely to create crap content or write fake news.
The third tip I have for you is, link building is harder than ever. Everyone's hitting up these sites for links. Yes, there's over a billion blogs, but because there's so many sites out there, everyone's getting hit up more and more for links.
The fourth tip is making sure your website loads fast. Google has a mobile-only search engine as well as one just for your desktop and laptop devices. Speed is more important than ever. Yes, I know people have 4G and 5G phones, just because they have fast ones doesn't mean they're in an area with strong reception, so that could mean your website loads really, slow. Use Google Page Speed, it'll show you what you need to fix to load faster in Google's eyes.
The next tip I have for you is voice search. Voice search is becoming more and more popular. By 2020 over 50% of the people will be using voice search. So, you want to make sure with your website and your content, cause that's typically what's going to rank for voice search, you're answering questions people may type in, in short sentences. Not big long paragraphs, but it should be one to two sentences. The shorter you are with your responses to the answer, the more likely you're going to rank.
The sixth tip for you is, update your content. Google's tired of ranking old, outdated content. I've mentioned this many time, there's over a billion blogs, so what does that mean? There's content on everything. Whatever you're writing on, the chances are, there's 50 other articles like that. If you want to do better, I know I already mentioned, write new, fresh content. But even with your new, fresh content, other people are going to copy you, so you need to update it, it doesn't have to be monthly, but at least once a year, go into your best-performing pieces of content and update them. It'll help ensure that you continue to rank high on Google.
