Viva Digital Marketing Group

Viva Digital Marketing Group Viva Digital Marketing helps small business grow, driving results through smart digital strategies

09/19/2026

Different stages of buying cycles (how to influence your customer)
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Matthew | local ads domination

09/19/2026

Your marketing shouldn’t have to find a completely new customer every time you need another sale.

That gets expensive fast.

One thing I think more businesses should focus on is building an audience they can reach again.

Think about everyone who already knows your business:

Past customers.

Old leads.

People who requested estimates.

Website visitors.

Social media followers.

People who watched your videos.

Most businesses spend money getting these people’s attention once…

then barely communicate with them again.

That means every time they need more sales, they go back out and pay for more attention.

I’d rather build systems that keep the business in front of people who already know the name.

Email them.

Retarget them.

Share useful content.

Show new projects.

Ask for referrals.

Follow up with old estimates.

Promote additional services to past customers when it makes sense.

Your advertising should bring new people into your world.

But your marketing should give them reasons to stay there.

The longer you do that, the less your growth depends on constantly starting from zero.

09/18/2026

The biggest meta ads mistake you should avoid
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Matthew | local ads domination

09/18/2026

You can have great ads and still get terrible results.

Sometimes the problem isn’t the marketing. It’s what you’re asking people to say yes to.

I think businesses underestimate how much the offer affects everything else.

You can improve the targeting.

Rewrite the ads.

Build a better landing page.

Increase the budget.

But if the customer doesn’t see enough value in taking the next step, none of those changes solve the real problem.

And a better offer doesn’t automatically mean a bigger discount.

It could mean:

Making the first step easier.

Adding a guarantee.

Offering financing.

Including something competitors charge extra for.

Creating a stronger package.

Reducing the customer’s risk.

Or simply explaining the value better.

Before blaming the platform when a campaign struggles, I like asking:

If I were the customer, would this actually make me want to take action?

That question can save you from spending months optimizing around a weak offer.

Ads create attention.

Your offer gives people a reason to respond.

Sometimes better marketing starts by improving what you’re actually putting in front of the market.

09/18/2026

Want more painting leads for your company 👷🎨🖌️
Dm me “LEADS” to close $150k+ revenue in just 4 months
Matthew | local ads domination

09/17/2026

This is what you need to build your business or you’ll stay stuck
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Matthew | local ads domination

09/17/2026

If you don’t know your close rate, you don’t really know how much a lead is worth.

This is one number I think every business owner should track.

Let’s say you generate 100 leads at $50 each.

That’s $5,000 in marketing spend.

If you close 10% of them, you get 10 customers.

Improve that close rate to 20%…

And those exact same 100 leads now produce 20 customers.

Same ad spend.

Same number of leads.

Twice as many sales.

Obviously real businesses aren’t always that clean, but the point matters.

Before immediately increasing your marketing budget, understand what happens to the opportunities you’re already generating.

How many leads actually answer?

How many book?

How many show?

How many receive an estimate?

How many buy?

Then find where the biggest drop happens.

I think too many businesses try to solve a conversion problem by buying more traffic.

Sometimes you absolutely need more leads.

But sometimes improving what happens after the lead comes in can be the better growth opportunity.

Don’t just know your cost per lead.

Know what percentage of those leads actually become customers.

09/16/2026

No puedes crecer tus anuncios sin el conversión trakcing adecuado

Mándame “LEADS” si necesitan ayuda

09/16/2026

Customers don’t trust your ads because of this …….. 🤫

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Matthew | local ads domination

09/15/2026

The goal of marketing isn’t to get leads here’s why…
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Matthew | local ads domination

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Victorville, CA
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