07/26/2022
Wisdom from the Guru of the Marketing Guru's.
I want you to think for a minute. Think about your life.
Think about the transactions you have in your business as the executive buyer for all kinds of products and services for your business and in your personal life as a consumer for necessities around the home, for products or services that you use for indulgences.
Think about the people you deal with and think about the people in your life that you respect the most because they are not passive. They are not equivocating. They are not willing to solicitously and panderously let you buy anything you want.
They take a stand. They assert themselves.
Like the bicycle store that counseled a father who was buying his son his first bike. He said that he shouldn’t buy the $400 one, because the little boy was going to fall. He’s going to beat the you-know-what out of it. It’s going to be harder. It’s a wonderful bike but it’s much harder to ride.
The $125 one is a much better starter bike. It’s going to serve him well. It’s durable. It can be banged up. It can be ridden twice as fast, get balanced, take training wheels off. It was designed for this purpose.
As soon as you’re done with it, he’s gotten all the trials and tribulations, then you can upgrade him.
You’ve got a responsibility to guide them to the right decision, and you've got to see your relationship as a permanent one, not as a static one.
You've got to see that you’re having a relationship with that person forever, and even if you have currently nothing else to sell, that person is important to you.
He or she is becoming a valued client and a dear and valued friend, and as such, you’ve got an obligation, responsibility to counsel, guide, and concern yourself with their well-being for the rest of their life, and that means connecting with them.