The Social Sherpa

08/31/2018

Do you know what marketing messages make your audience tick? Appreciation will get you further than any marketing but how do they go together?

Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance of all the marketing messages we’re exposed to. Research from Rakuten Marketing released ear...

03/17/2015

https://www.linkedin.com/pulse/hey-stupid-its-you-david-clegg?trk=prof-post

"Hey STUPID, It's not about you!" At some time or other, we've all heard those words or words similar. Lord knows, I have. Nowhere today are they truer than in the world(s) of SEO, SEM, Content and online presence.Businesses get this backward ALL the time. They start with the wrong objecti…

10/17/2014

Oh so true. Share with someone who might need the encouragement today.

10/02/2014

I find it ironically delicious that is complaining that is essentially "filtering" their results. http://www.businessinsider.com.au/evidence-that-google-search-results-are-biased-2014-10

Yelp and a coalition of like-minded travel and shopping web sites have created an elegant demonstration of the way they say Google biases search results in favour of Google’s own pages. It’s a Chrome browser extension that Yelp says strips Google+ pages from Google’s search results, forcing the sear…

10/02/2014

Always grateful for the investment other make in me everyday!

You don't know how much I wish I could claim that wisdom as original with me, but I cannot. The only claim to wisdom I can make to these words is being smart enough to ask Chick-Fil-A operator Dustin

10/02/2014

Amid all the complexities of software, tools and tracking, some basic principles dominate.

09/30/2014

http://stephenslighthouse.com/2014/09/28/7-new-statistics-about-facebook-users-that-reveal-why-its-such-a-powerful-marketing-platform-read-more-httpwww-businessinsider-coma-primer-on-facebook-user-statistics-2014-9ixzz3dkcsxmpi/

09/10/2014

This is a company in that is doing a great job with social media.

09/05/2014

Just a great story! http://www.christianpost.com/news/cincinnati-bengals-signs-devon-still-to-practice-squad-to-help-him-pay-for-daughters-cancer-treatment-after-cutting-him-125889/

The NFL's Cincinnati Bengals resigned defensive tackle Devon Still to their practice squad, after cutting him from the team, in order to help him pay for his 4-year-old daughter's cancer treatments.

08/28/2014

Great use of video. Would you call this or would it be better described as ? (please explain your answer)

08/27/2014

Great explination of the 'why' of a well thought out

What do pen-and-ink drawings and Instagram hashtags have in common? Colorado-based street artist Kelsey Montague.