05/21/2026
Storytelling is one of the most powerful tools a brand can have and most companies still underestimate it. 👀
In our newest episode of The Corporate Dropout, Rachael sits down with former STIHL Inc. Corporate Communications Manager and current CEO of Roger Phelps Consulting, LLC to talk about leadership, customer connection, brand loyalty, and the marketing strategies that helped shape one of the most recognizable brands in the outdoor power equipment industry.
Roger shares:
✨ How STIHL approached storytelling and customer loyalty
✨ The leadership lessons that changed his career
✨ Why understanding people matters more than chasing trends
✨ What brands still get wrong about social media and communication
This episode is packed with insight for marketers, business owners, creatives, and leaders looking to build brands people genuinely connect with. 💫
🎧 Listen now at the link in bio!