SPI Collective

09/15/2021

03/16/2021

Buckle up and take ’er for a spin.
Are we throwing you the keys to a Porsche, Lamborghini, or a McLaren? Almost. We want you to take SPI’s new demo reel for a spin! It features snippets from some of our favorite automotive commercials and videos we’ve produced. Put on those leather driving gloves and turn the volume way up.

02/02/2021

For me the Super Bowl is a raceless Sunday between the 24-Hours at Daytona (congrats to Corvette Racing and the new C8.R for the 1-2 GTLM class finish!) and the Daytona 500. Hey, I’m a car guy. I’m more into racing than football. But I’m also a marketing guy, so I pay attention to stuff ...

12/04/2020

𝐌𝐚𝐤𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐕𝐢𝐝𝐞𝐨 𝐀 𝐏𝐚𝐫𝐭 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲.
Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.

11/19/2020

𝐈𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐢𝐳𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐝𝐬 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐦𝐨𝐫𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬.
Dynamic Creative Optimization (DCO) allows you to bridge that gap and serve custom ads that are tailored to the individual that it’s being served to. You know today’s media allows for hyper-targeting. Now think hyper-targeted-messaging!

11/16/2020

𝐀 𝐬𝐚𝐥𝐞 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐜𝐮𝐭 𝐢𝐭.
Once upon a time, retailers believed in the power of the SALE. Today it is less about “the sale” and more about the engagement. Does your website create a good experience for a visitor? Are you tracking what pages they visit, how long they stay there or capturing ways to re-target them after they leave? Let SPI help you out!

10/27/2020

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞𝐬𝐞 𝐝𝐚𝐲𝐬?
Thanks to the ever-growing popularity of Digital Audio...whatever they want. Now, consumers have the freedom to create channels tailored to their personal tastes, and choose from an almost endless selection of music, news and talk channels. Mobile devices allow consumers to connect to their favorite digital audio channels wherever
they go... which gives you the opportunity to deliver your message to them regardless of where their busy lives are taking them. It’s safe to say Digital Audio belongs in your marketing mix.

10/18/2020

“𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐟𝐚𝐤𝐞 𝐚 𝐩𝐞𝐩 𝐫𝐚𝐥𝐥𝐲 𝐛𝐮𝐭 𝐫𝐞𝐚𝐥 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐜𝐚𝐧 𝐛𝐞 𝐛𝐨𝐫𝐧 𝐟𝐫𝐨𝐦 𝐜𝐫𝐢𝐬𝐢𝐬.” The crisis is real, but transparency has never been more appealing. How are you fostering genuine relationships during these trying times?
Read more here: http://ow.ly/gxwX50BVzah

Who said that anyway? Where did that come from? Was it Aristotle? Or Plato? Lady GaGa?

09/24/2020

In today’s technologically advanced world, social media marketing needs to be an important part of every business’ overall marketing strategy.

Whatever industry segment your business falls into, a substantial portion of your target audience is on social media. More than seven out of ten US internet users are social network users. Nearly 45% of these users access social media sites solely through mobile devices. Social Media Platforms, such...