Raise CMO

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12/25/2025

Happy Holidays from Raise!

Wishing you a season filled with peace, joy, and time spent with the people who matter most. May your holidays be bright, your home feel warm, and your new year begin with hope and possibility.

From our family to yours — happy holidays! ✨

12/16/2025

“The product has to deliver or exceed expectations, or you’ll never earn loyalty.” - Luke Cahill

It’s not enough for a product to look good on the shelf or have a clever message. Customers judge brands by whether the experience matches the expectations set at the moment of purchase.

When the product delivers, loyalty begins. When it exceeds, loyalty grows.

In our newest episode, we talk about the connection between clear expectations, strong product performance, and long-term customer relationships. If you care about retention and brand trust, this conversation is worth a listen.

12/11/2025

When a shopper stands in front of a shelf with tens of thousands of products, they only have a few seconds to make sense of what they’re looking at. Luke describes this as the first moment of truth—a 3–5 second window where customers decide whether a product is worth the price.

If a brand can communicate its value clearly and honestly in that moment, the product has a chance to build loyalty. If not, even great products get overlooked.

In this podcast clip, we talk about how brands can cut through the noise, set accurate expectations, and create a lasting connection between product and buyer.

12/09/2025

“Consumer products have to be seen, understood, and wanted in three seconds—or they’ll fail.”

It’s a bold statement, but it’s also the reality of modern retail. With thousands of products competing for attention, shoppers rely on instinct and clarity. They don’t have time to decode what a product is or why it matters.

In our latest episode, we explore why those first three seconds—what the industry calls the “first moment of truth”—make or break a product. We talk about visibility, clear value communication, and how brands can set the right expectations quickly and effectively.

If you work in CPG, branding, or innovation, this conversation is a must-listen. 🎧

12/04/2025

In our latest episode, we dive into a surprising idea: low-quality data can actually set a company back more than having no data at all.

Luke illustrates it perfectly—poor research doesn’t just fail to help; it actively points you in the wrong direction. The belief that “at least we have some data” can be a dangerous mindset for brands making important decisions.

We explore how good insights shape growth, the cost of relying on bad information, and why direction matters just as much as momentum.

Catch the full conversation and see why smarter research leads to smarter results. 🎧

12/02/2025

We’re thrilled about who’s joining us on the next episode 🎙️

Luke Cahill is the CEO and "Nerd-in-Chief" of Real Insight. He brings a passion for research and a strategic approach to designing solutions for various research needs, ensuring high-quality outputs. He focuses on "real work with real humans" to understand consumer behavior and reactions to products, particularly in in-store and e-commerce environments. Luke is also a published author on topics such as the "say-do gap" in consumer behavior, data quality, and packaging insights. Beyond his professional life, he is a hockey enthusiast and enjoys watching his kids play.

Unlocking growth through REAL connection. Passion for empowering brands to win at-shelf.

11/27/2025

Happy Thanksgiving from Raise!

Today we’re feeling extra grateful for our clients, partners, and community who make our work so meaningful.
We hope your day is filled with good food, warm moments, and time with the people you love.

Have a wonderful Thanksgiving ✨

11/19/2025

Did you know the average small business in the U.S. makes about $1.22M a year - but the median CMO salary is $372,663?

For most growing businesses, that math just doesn’t work.
But that doesn’t mean you can go without marketing leadership.

That’s where we at Raise come in.
We provide Exponential CMOs - marketing leaders who bring strategy, focus, and growth direction without the full-time cost.

Because every business deserves great marketing leadership - not just the ones with seven-figure budgets.

11/11/2025

This Veteran’s Day, we honor all who have served - especially Lieutenant Chase, .S. Navy Medical Corps, whose leadership inspires our team every day.

Her service reflects the best of what leadership can be: passion, dedication, resilience, care, authenticity, and integrity - qualities forged by the sea and strengthened through service.

From all of us at Raise, thank you to the men and women in uniform who lead with courage and compassion, both in and out of uniform.

10/31/2025

🧟‍♂️ Don’t join the corporate undead.
Dive into Jesse’s blog to learn how to build a brand with a heartbeat.

Link in bio

10/29/2025

🥃 A big cheers to Sean Dimond for joining us on the UpRaise Podcast and sharing his thoughtful perspective on storytelling, empathy, and the craft of filmmaking.

And since every great conversation deserves a great pour, this one was powered by a glass of Clynelish 18 — a sophisticated, nuanced Scotch with notes of pear and honey.

“It’s lighter, but lighter isn’t weaker.” — Sean Dimond

If you’re not already following Sean and his work, make sure to check him out — he’s doing incredible things at the intersection of creativity, purpose, and story.

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Here’s to curiosity, craftsmanship, and conversations worth savoring.
Cheers to Sean. Cheers to Untame. 🥂

10/28/2025

Most communicators focus on what they want to say.
The best leaders focus on who they’re speaking to.

As Sean put it in our conversation:

“Masterful communicators focus primarily and first on the listening of the audience… You can never be an effective communicator if you don’t understand and have a deep relationship with the context.”

This clip is a reminder that clarity isn’t just about crafting your message — it’s about tuning into the people you’re speaking to.

How often do you pause to consider your audience’s listening before you speak? 🎧

Follow and his amazing work through .be .

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