03/27/2020
What is COVID-19's effect on advertising?
We are constantly monitoring metrics for our digital marketing clients and look to provide personalized guidance & insights on account/ ad campaign performance as this current situation evolves.
What we know:
⭐️ Consumers will likely continue to spend more time online over the next few weeks, especially on social media sites (I'm looking at you, Facebook!)
⭐️ Buying behavior will shift in the coming weeks, causing brick-and-mortar stores to reevaluate spending money on advertising while online retailers ramp up ad spend - is this the right move? It's all industry- and business-model dependent!
⭐️ Don't panic and cut advertising! Now is the perfect time to run a brand awareness campaign (while your target audience is more likely to be online and get to know your brand).
Our team is working diligently to diversify their understanding of this global issue's impact on the advertising world.
Let us help you make a plan for your business!
Contact us on our website at eastonadvertising.com
COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don't have all the answers, but what we do know now is that...