07/31/2025
Google’s AI is Running the Show on Your GBP
If you’ve logged into your Google Business Profile recently and thought, “Wait… is this thing smarter than me now?” you’re not alone. Google’s AI is quietly (but aggressively) taking over how GBP content is displayed, sorted, and recommended to users. As of late July 2025, Google Search’s “AI Mode” has surpassed 100 million monthly active users in the U.S. since launching in late May and even more users are interacting with some form of AI-enhanced results. From summaries of your reviews to smart suggestions about what your business does, Google’s AI is now acting like your virtual business spokesperson, whether you asked for one or not. If you haven’t fully optimized your profile yet, now would be a good time… because AI is watching.
Google’s Latest AI Expansions:
AI Mode Expansion: Google has continued the expansion of AI Mode, most recently to the U.K. Wondering what the benefit is? Right now, Google AI Mode doesn’t show ads since they’re still rolling it out; it only features local businesses’ GBPs on local searches in AI mode, giving your business prime real estate.
New Summaries Powered by AI: Google is now using AI to auto-generate summaries of menu items and has previously added other summaries, such as overall business summaries and summaries of your reviews. Expect this to expand into services and other sections soon!
Ask AI Button in Testing: Google is testing new layouts with an “Ask” button, letting users ask the AI questions about your business directly on your profile. It’s like live chat, minus the human. If the info on your GBP is wrong, you’ll likely miss out on customers.
So what do you do with all this? Hopefully nothing new, because if you’ve been following us for a while, you’re already ahead of the curve. We’ve been shouting from the rooftops for a while now: FULLY OPTIMIZE YOUR GBP! Add every service. Upload photos regularly. Answer and ask questions. Get keyword-optimized reviews (yes, those matter a lot). Why? Because every post, review, image, and update you make feeds Google’s AI engine, which is now making the first impression for you. If you leave your GBP looking like a ghost town, AI is going to be scared to mention it.
Too busy to stay ahead of the AI SEO curve? Then you’ve got to check out Paige, our fully automated local marketing optimization AI agent, that keeps your GBP on top despite the fast-changing landscape of Google’s AI. We recently updated our website to explain better what makes Paige the #1 AI SEO tool in the world
Paige is the #1 AI SEO tool for Google Business Profile SEO, Google Maps SEO, and Google AI Mode SEO. See why over 10,000 SMBs trust Paige to get them more local customers on autopilot.