08/21/2023
Traditional TV viewership is going down year after year. For the first time, cable and broadcasting COMBINED is below 50% viewership. Cable has only 29.6% of TV usage and broadcasting only 20%. If you are advertising on cable you are spending 100% of your budget for only 29.6% of viewers. Let that sink in.
Traditional TV viewing is falling off a cliff as media companies scramble to reset strategies.