Emulent

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Emulent We flipped the traditional agency model to represent what a modern agency experience should be.

We are a new breed of digital marketing strategists and creatives founded by Bill Ross based in Raleigh, NC and Wake Forest, NC, but work with clients globally. We use the latest strategies to help your business identify and solve the problems limiting its growth.

10/13/2026

Google’s new quality guidelines for AI contentGoogle is not against AI content; but, to match what it requires, it’s nearly impossible just using AI.01 EffortRewards human work and care; devalues bulk automated production.02 OriginalityDemands unique perspectives or data not found everywhere else.03 Skill & ExperienceRequires subject-matter expertise or authentic lived experience.04 AccuracyEnforces strict factual correctness, especially on sensitive topics.

10/12/2026

Here are three things we’ve learned after testing AI and marketing for three years…….

1. AI isn’t a technology skill. It’s a communication skill.
The quality of what AI gives you depends on how clearly you brief it, so subject matter experts who can explain context, audience and goals get the best results.

2. AI is the average of everything. Average never built a brand.
AI pulls you toward the center of what everyone has already said, and your job is to bring the stories, data and point of view that move you to the edge.

3. Give AI the work that drains you, not the work that defines you.
Hand off the drafts, data cleanup and repetitive tasks, and keep the strategy, relationships and judgment that make your brand human.

10/09/2026

I want to thank everyone for attending my talk last night about AI and Marketing titled.. Just because you can, doesn’t mean you should.” It was a packed house at the Wake Forest Area Chamber, with standing room only.



Wake Forest Downtown The Loading Dock

10/08/2026

Join me today at the Wake Forest Chamber from 12 to 130 for the AI and marketing event.

We’re gonna learn about what AI is good for, what it’s not good for. go over some data that we have from doing close to three years of testing with AI.

If you haven’t signed up yet, please do so. Head over to the Wake Forest Founders website, scroll down a bit, and you’ll see the event. Look forward to seeing everybody there.

10/07/2026

What makes content great?

Here’s the short answer: the right reader leaves satisfied. They got what they came for, from someone who clearly knows the subject, and they don’t have to search again.

That’s not just my opinion anymore. Google now spells it out: real effort, original information, skill, accuracy, and above all, trust.

“Great” used to mean it performed.
Now it means it was worth making.

So here’s a simple test for your next draft. Could a competitor, or an AI, write this without you? If the answer is yes, it might be good. It isn’t great yet.

Great content comes from inputs, not tactics. First-hand experience. Your own data. A real, named author. Facts you’ve actually checked.

And it isn’t about a magic word count, more pages, or tricks for AI search.

It’s not about producing more content. It’s about getting more value from the content you produce.

Ask yourself: would you have made it if search engines didn’t exist?

10/05/2026

Morning everyone, here at Wake Forest at the loading dock, it’s about seven o’clock in the morning.

Just wanna let you guys know, if you’re confused about AI, hearing and reading a lot of things online, don’t know what’s hype, what’s really actually working for marketing - join me on October 8th from 12:00 - 1:30 at the Wake Forest Chamber.

We’re going to be going through all that based on data and tests that we’ve run.

It’s from 12 to 1:30, hope to see you there.

In partnership with The Loading Dock, Wake Forest Area Chamber and WFBIP

10/02/2026

Drop in any URL and get a Page Quality rating based on Google's Search Quality Rater Guidelines. You'll see the specific rules that drove the score, what the page is already doing well, and the fixes that would move it up.

Want to go deeper? Add a search query to see how well the page meets that searcher's needs. You can also factor in website and author reputation, and the tool gives you the same searches raters use to research it.

The rubric follows the September 2025 guidelines, with spam policies current as of August 2026.

Stop guessing what Google considers quality. Check your page and get a clear list of what to fix.

Try it free at the link in our bio.

10/02/2026

Drop in any URL and get a Page Quality rating based on Google’s Search Quality Rater Guidelines. You’ll see the specific rules that drove the score, what the page is already doing well, and the fixes that would move it up.

Want to go deeper? Add a search query to see how well the page meets that searcher’s needs. You can also factor in website and author reputation, and the tool gives you the same searches raters use to research it.

The rubric follows the September 2025 guidelines, with spam policies current as of August 2026.

Stop guessing what Google considers quality. Check your page and get a clear list of what to fix.

Try it free at the link in our bio.

WebsiteOptimization DigitalMarketing SEOTools ContentMarketing RaleighNC WakeForestNC

10/01/2026

Can AI actually create something original? Honestly? Not really.

Every AI tool learned by studying stuff humans already made: books, art, code, music. So when it “creates,” it’s remixing patterns it’s already seen.

And it doesn’t think the way we do. It predicts what’s most likely to come next. And “most likely” is pretty much the opposite of original.

Now, AI is amazing at the heavy lifting: drafts, research, the grunt work. But the weird angle nobody’s tried yet? That still comes from you.

But here’s the twist. Mark Twain wrote in his autobiography, “There is no such thing as a new idea. It is impossible.” He said we just take old ideas, drop them into a mental kaleidoscope, and turn it to make new combinations.

So if that’s true... are we really that different from AI? Let me know what you think in the comments.

09/26/2026

Just a reminder that I will be at The Loading Dock Beryl location in Raleigh, this Tuesday Sept 29th, from 5:30-7:00 talking about AI and dispelling some myths about what it’s good at, what it’s not quite good at just yet, and giving some tips about how to get the most out of it.

This is the first of a three-part AI series I’m doing with AMA Triangle so don’t miss it!

Address

525 South White Street Suite 201
Wake Forest, NC
27587

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+17737913197

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