RepuVue

02/11/2024

This is week.
Make kindness the norm, be nice always.

02/02/2024

UsTube??

While there’s a lot of talk about generational divisions in everything we do, from how we work to whether we switch subtitles on when watching TV, it turns out that there’s at least one great leveler across the age groups in America: YouTube.

According to a newly released Pew Research Center survey, which ran from May through September last year, the video-sharing platform is the most widely used social media for every generation surveyed. Indeed, a staggering 93% of US adults aged 18-29 said that they use YouTube’s site or app, as well as 92% of 30-44 year-olds and a still substantial 60% of over 65s admitting the same.

More generally, there are few signs of anyone becoming less addicted to their phones.

Indeed, most platforms saw significant rises in reported use amongst adults of all ages since the last time Pew Research ran a similar survey in 2021. TikTok, perhaps unsurprisingly, has jumped furthest in that time frame, with 33% of US adults now reporting using the platform, compared to 21% just 3 years ago. Interestingly, Facebook and X (or Twitter, as it was then) were the only platforms to show declines across the surveys.

The Pew update comes as the CEOs of 5 large social media companies, including X’s Linda Yaccarino, Meta’s Mark Zuckerberg, and Snap’s Evan Spiegel, testified in Congress earlier this week, pressed with questions on how they’re tackling child safety issues on their platforms.

01/27/2024

Chief marketing officer roles are disappearing at Fortune 500 companies. We can help pick up the slack with fractional CMOs and marketing services.

The traditional CMO position has lost some C-suite clout.

01/26/2024

Have you seen a lot of Ace Hardware ads lately? There's a good reason — the brand increased its digital ad spend by $23 million in 2023, and as a result saw a 17% bump in digital business. Because 90% of online orders are placed for local pickup or delivery, most of those customers went straight to their local Ace.

It's no wonder that in 2024, Ace plans to increase digital marketing by another $25 million.

Moves like this help Ace compete in a crowded hardware market. "We're not the biggest, but we'll be the best," says Ace president and CEO John Venhuizen — and in Entrepreneur's ranking, Ace has accomplished that mission. This is Ace's ninth consecutive year as No. 1 in its category, and its fifth overall appearance in the Top 10. It was No. 7 on the ranking last year.

Ace Hardware's recent outreach strategy is not just winning over customers but is also attracting a record number of prospective franchisees — And it landed the brand at #5 in this Year's Franchise 500.To view our entire 2024 Franchise 500 list, including category rankings, click HEREStarted Franc...

01/11/2024

Nurture existing and potential clients by emailing them! Email is a quieter more effective marketing tool than social media. By staying in front of your audience with product updates, promotions, and product benefits you're streamlining the purchasing process for them and not letting them forget about you!

01/10/2024

The benefits of doing paid ads are undeniable.

They allow for a higher return on investment than other marketing channels, allow you to better target your audience, increase engagement with your website and social media channels, and give your business a competitive advantage. They help you stand out from your competitors and reach potential customers who may not have found you through other marketing channels.

11/09/2023

Attention Ecommerce Business Owners! 📣

Ready to dominate this Black Friday and Cyber Monday? The clock is ticking, and the time to prepare is NOW! ⏰

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11/06/2023

Not ready for BFCM 2023?!? The time to get ready is NOW! Contact us today for a successful BFCM and to get started on your marketing THIS week! Don't leave $$$ on the turkey table!! Click here to contact us >>> https://www.repuvue.com/contact-us

11/05/2023

Need to get ready for Black Friday/Cyber Monday FAST? It might seem too late but with this mini course full of templates, outlines and how-to have a successful sales holiday will show it is not too late. On sale now! Check it out here: https://www.repuvue.com/coursesandtemplates/p/black-friday-and-cyber-monday-bfcm-prep-course-for-business-owners-maximize-your-profits-with-minimal-effort

10/27/2023

Are shoppers spending more or less this holiday season?
Inflation is still hitting consumers hard, regardless of age. But according to new research of over 3K consumers, younger generations are more likely than their older counterparts to indulge in discretionary and luxury purchases—and to increase their holiday spending this season. Learn more here https://www.repuvue.com/coursesandtemplates