JKR Creatives

11/24/2022

11/19/2022

WHY STORIES IN YOUR CUSTOMER’S MIND MATTER.

I was talking with one of my mentors recently and told her just how much I’ve learned from her. She’s had a tremendous impact on my business – the way I run my agency – the effectiveness of my ad campaigns….

One of the most important things she taught me is just how important beliefs are – even in business (where we’re conditioned to think they don’t or shouldn’t matter because they’re “other people’s” personal business).

But in reality – knowing the beliefs of your ideal customers – your potential clients – your current clients – cannot be understated. And here’s why….

When it comes to business, BELIEFS make up the 3 core reasons customers or clients WON’T buy from you:
✅ They don’t BELIEVE in the product or service
✅ They don’t BELIEVE in YOU.
✅ They don’t BELIEVE in themselves.

A big part of our success is making them believe. So, how do we do that in a genuine and authentic way?
⭐️ We meet them where they’re at (addressing their concerns and thoughts about what’s possible)
⭐️ We’re open about who we are (by regularly showing up and being open and honest)
⭐️ We regularly share the results of our work with them.

In my work, I try to regularly ask “how do you feel? How does that sound?” or similar questions to get them to share their beliefs with me.

Think about it….
If you don’t know what your client is thinking – then you can’t help them!

🧠 The stories in their mind matter!

👍 Some clients will tell you – it’s in their nature and personality to be open.
👎 But some clients will NOT tell you.
They’ll stay quiet about their worries and they'll keep things bottled inside.

👹 So while you may think things are going great – they’re having worries and hesitations. This can be the kiss of death…..as they’re quietly giving up on you, themselves, or their product!

Nothing is more important to your success, and theirs, than making open communication a part of your SOPs. While it can be scary to ask your clients how things are going – I’ve learned it can make or break relationships and contribute to long-term, healthy ones.

The long-term clients I’ve retained over time are – without a doubt – the ones with whom I’ve kept open lines of communication with (and those who are willing to be honest with me when I ask!).

If you’re still reading – I really hope this post has been helpful for you. It’s been key in transforming my business!

11/16/2022

🧲 What Makes a Lead Magnet MAGNETIC? 🧲

👀 If you’re reading this post – you’ve been online enough to see lead magnets everywhere! Everyone uses them – from your local yoga studio to a favorite coach, or big brand name. They use them because they WORK! 🤑

🧰 Lead magnets have been effective since the dawn of digital marketing – and believe me – they are still MUST HAVES for your toolbox today! 🧰

❓ So the question is…..with so many lead magnets out there….how do you make sure yours works ❓

‼️ Well – I’ve done enough testing to have a pretty good idea of what works really well – what totally flops – and everything in between.
So – here are a few learned lessons to help you make your lead magnets MAGNETIC:

👉 Design your magnet taking both function and design into consideration. You need to “stop the scroll” – so your magnet much catch the viewer’s eye – and then – once you’ve got their attention, you need to deliver something meaningful.
👉 Make sure your magnet is tailored to attract a SPECIFIC audience (the more specific you are – the “stickier” your magnet will be).
👉 Create a magnet that focuses on solving a problem or addressing a specific issue. Your magnet has to have content that is genuinely USEFUL to your specific audience.
👉 Make your magnet short, sweet, clear, and simple. You want to create easy to consume material to boost engagement.
👉 Remember to optimize your magnet for conversion. Remember – in order for your lead magnet to work for you – it has to be FOUND in the first place!

Hope these tips help. Let us know - share some of your successes!

11/15/2022

11/12/2022

HOW TO ADVERTISE ON FACEBOOK™

Right now, if you advertise on Facebook, your ads can reach 2.17 billion people — in other words, close to 30% of the world’s population. And despite what many people will tell you - the platform’s active user base continues to grow!

If you're not sure where or how to start - check out Hootsuite's complete guide - it'll 🤯

The times may be changing, but knowing how to advertise on Facebook is still an essential skill for most marketers.

11/11/2022

STEPS TO TAKE WHEN FACEBOOK™ ADS ARE NOT CONVERTING

We know Facebook™ ads are a tried-and-true way of increasing traffic and sales for your business. 🚗🚗🚗

We also know it can be extremely frustrating when you invest a lot of time, energy and money into ads that don’t get you the goals you expected.😫

TOTAL BUMMER!

Here’s the deal though …. Facebook™ ads not converting could be for a variety of reasons:
✅ An ever-changing Facebook™ Ads rulebook
✅ The psychology and unpredictability of your audience(s)
✅ Needing to create copy and images that grab attention and engage your target market

Here are 3 SIMPLE TIPS to help right your ship and get those Facebook™ ads to convert….

✅ Rethink your target audience: you need to put a lot of thought into the audience you are speaking to. Don’t try to talk to everyone….because you’ll end up speaking to no one! ☹

✅ Make sure your ads are appealing: people are scrolling through their social media feeds quickly. It takes about 2.6 seconds for a reader’s eye to land on the main point of your copy…..the goal of your image is to grab attention and STOP THE SCROLL! So, make it bright, clean, clear, and eye-catching.

✅ Design a great landing page: remember – your ads take your audience on a journey – and your landing page is the next destination stop on this journey to a purchase.

THE BOTTOM LINE…

Businesses in virtually every industry experience success with Facebook™ ads.
The key is to learn as much as you can about it and create impactful ads that reach your target audience.

And don’t fret – WE'VE GOT YOUR BACK!
JKR Creatives can help.

11/10/2022

Vision boards are a great way to visualize and manifest your goals.

11/09/2022

⚠️ DON’T RUN SOCIAL MEDIA ADS UNTIL YOU READ THIS!

Okay – you already know we support running Facebook™ and Instagram™ ads – after all – that’s our business – and it’s a powerful tool for your business success!

❌ What we DON’T support is….

💸💸 Throwing money at ads and NOT seeing results. Argggghhhhhh! 🤯

Here’s how we want you to use social media ads….
We want you to put ads that CONVERT on AUTOPILOT – so you gain the freedom and flexibility you want as a business owner. 🥳

💰 If you’ve attempted ads on your own, you’ve probably noticed how costly they are. Gahhhh!
It often feels like you’re throwing away money more than seeing results. ‼️ Aint nobody got time for that!! ‼️

That’s because most people teach you HOW to set up ads…..but they fail to teach you the actual STRATEGY. The right strategy means generating leads, sales – REVENUE – with ads that cost less.

We can help. Let's talk!

11/08/2022