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WE INC. Marketing

Name: WE INC. Marketing
Address: 1990 N California Boulevard Floor 8, Walnut Creek, CA, 94596, US
Telephone: +14157069795

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WE INC. Marketing

Boutique marketing agency serving the performing and visual arts, non-profits, and awesome organizat

05/28/2026

✨ Client Spotlight: AXIS Dance Company

We’re proud fans of AXIS Dance Company — a truly singular group of artists redefining what dance can be. AXIS works with disabled, non-disabled, d/Deaf, and neurodiverse artists to create innovative, world-class productions that redefine dance 💛

This season, they took their home program from Walnut Creek's Lesher Center for the Arts all the way to New York City's Lincoln Center (!!!). Bravo to these incredible dancers and choreographers.

Bay Area friends — keep an eye out for their workshops this summer.

05/26/2026

Soft skills that get results ⤵️

The skills that move the needle aren’t always the things that you list on your resume.

• Clear and concise communication
• Boundaries (for projects and for yourself!)
• Thoughtful decision-making (let’s not rush into that, ok?)
• Conflict navigation
• Delegation
• Empathy (for self and others!)

Which soft skill has saved your work this year?

05/07/2026

We were so proud to help bring the excitement of into our local Bay Area community! 🎪💫

Through grassroots marketing, strategic partnerships, community outreach, and local promotions, the campaign helped build buzz, drive ticket sales, and connect ECHO with audiences across the Bay.

📈 Highlights:
✨ Exceeded revenue + ticket sales goals
✨ 44 community partnerships secured
✨ 15.8M+ impressions garnered across promotions, social, email, media, print + OOH
✨ 2,800+ giveaway entries generating excitement and extending reach

From cocktail collaborations to conservatory panels to citywide visibility, this campaign was all about making wonder feel local.

Check out the full case study at our link in bio 🔗

05/05/2026

If it’s hard to read, it’s hard to buy.

Accessibility isn’t extra, it is ESSENTIAL.
Simple fixes like larger type, higher contrast, captions, and alt text can make a big difference in who can engage with your work.

More access = more connection. 💛

04/23/2026

Subscription campaigns don’t usually fail because the season isn’t strong. They stall because one part of the system is doing too much work.

If sales are slow, it’s usually one of these: Messaging • Checkout • Capacity

If it’s MESSAGING: People don’t understand the value fast enough.
✅ Write ONE “why subscribe” sentence + add it everywhere

If it’s CHECKOUT: People want to buy… then get stuck.
✅ Open your subscription page on your phone and try to buy. Fix the first thing that slows you down — unclear starting price, too many choices, account creation, or a vague button like “Submit.”

If it’s CAPACITY: Your campaign requires a gargantuan effort, and eats up staff hours.
✅ Fix: Reduce the plan to what’s doable. Pick one hero offer + two channels + three messages on repeat.

Need help figuring it out? We’ve got you.

Learn about our Single Channel Audit services at our link in bio.

04/17/2026

✨ Client Spotlight: California Symphony

Proud to be partnering with this incredible Bay Area institution for another season — and a big one at that: their 40th. 💛

Stunning design by Larry Williams, and a season full of moments you won’t want to miss.

Subscriptions are already pacing 15% ahead of last year, and it’s been such a joy to support a season that’s clearly resonating with audiences.

🎶 Don’t miss the 25/26 finale featuring Rachmaninoff’s Piano Concerto No. 3 — May 9 & 10 at the Lesher Center for the Arts. A true showstopper to close out the season.

📸 Photo credit: Kristen Loken

04/03/2026

Before you write another email or spend another dollar on ads, do this:

Open your subscription landing page on your phone.

In 10 seconds, can someone find:
• what this is
• why subscribe
• starting at $___
• one clear “next step” button

If any of that is hard to find, you’ve got a quiet leak. Fixing it is often the fastest win.

What’s most challenging to fix on your page right now: value, pricing, or checkout?

04/01/2026

The truth: if your landing page has three competing CTAs, visitors pick… none.

When a page asks people to donate, buy tickets, subscribe, sign up, and “learn more” all at once, you’re making them do decision-making work, and… most folks will bounce before they choose.

Quick win opportunity: pick one primary action for this page (one button), then make everything else secondary—smaller, lower on the page, or moved to the navigation.

Clear next step = less hesitation to click.

03/27/2026

If your subscription messaging feels like it’s trying to please everyone, it’s probably landing with no one.

Quick win opportunity: create two versions of your core message!

Renewals: belonging, benefits, seat priority, “welcome back”
New subscribers: ease & convenience, discount incentive, insider access, invitation to participate in community, health/wellness benefits

If you already have these audience segments, try breaking them down further:
Lapsed subscribers
Single-ticket buyers
Donors/members (non-subscribers)

Tailoring your message to each group—highlighting the health, community, and creative benefits of music and the arts—helps it resonate more deeply. And in an age of AI everywhere, authentic storytelling about your mission is what truly stands out.

What other segments have you tried?

03/05/2026

Accessible content = content that reaches more people. 🤝

Plus: you don’t need a full redesign to get there. Here are 3 easy upgrades we come back to again and again:

1. Color combos + text sizes: high contrast + big type so people can actually read it at a glance.
2. Captions: because most people watch on mute — and clarity is kind.
3. Alt text: so screen-reader users can fully access what you’re sharing.

Pro tip: Canva has a built-in accessibility checker!

Is there anything we missed?

Image Descriptions:
Slide 1: Bold white text over a green moss background reads: 3 easy ways to make your content more accessible and reach more people.
Slide 2: Check your color combos + text sizes: Make sure to use high-contrast colors and easy-to-read type. Tip: Canva has a built-in accessibility checker.
Slide 3: Add video captions: Captions make your content clear for more viewers, and allow people to follow along with the sound off.
Slide 4: Add alt text to email images, and social posts–even video. If there isn’t an alt text field, add a description right in the caption..

Address

1990 N California Boulevard Floor 8
Walnut Creek, CA
94596

Opening Hours

Monday	9am - 4pm
Tuesday	9am - 4pm
Wednesday	9am - 4pm
Thursday	9am - 12pm

Telephone

+14157069795

Website

http://weincmarketing.com/

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