MediaJel

03/10/2026

Jake Litke recently joined Greenway Audio Magazine for a deep conversation about something most cannabis operators feel but can’t always explain:

Why marketing in cannabis feels harder than everywhere else.

The reality is the dispensary buyer journey doesn’t follow a clean “ad → click → purchase” model.
Customers see impressions across devices. They delay purchases. They respond to timing, habit, and promotions, often days after exposure.

Jake walks through how MediaJel built its own attribution stack to connect top-of-funnel programmatic and connected TV impressions to real purchase behavior, and why transparency matters when reporting results upstream to executives.

It’s a candid conversation about measurement, skepticism, and how to build marketing systems that actually hold up under financial scrutiny.

You can listen here: https://bit.ly/4cLJpfz

Tim Pickett goes solo on Greenway Audio Magazine for a deep marketing conversation with Jake Litke, CEO of MediaJel. Jake breaks down why cannabis marketing ...

03/05/2026

A simple programmatic buying checklist we use when planning campaigns:

• Start with multi-layered targeting (don’t rely on one signal)
• Rotate creative often to avoid fatigue
• Set frequency caps early
• Use exclusions aggressively
• Check pacing weekly, not monthly

Most underperforming campaigns fail on one of these, not the tech itself.

We expanded this into a full programmatic buying playbook if you want the deeper version.

https://bit.ly/46KUU2Z

02/28/2026

Programmatic advertising is automated media buying at scale.
Thousands of buying decisions happen in real time, every time an ad impression loads.

For each impression, the system evaluates:
• Who should see this ad?
• Where should it appear?
• Is this impression even worth bidding on?

Instead of manually selecting placements, programmatic connects audience data, location signals, inventory rules, and performance feedback to instantly decide whether to buy or pass.

That automation is why programmatic works so well for cannabis businesses.
It delivers scalable reach with compliance and budget efficiency, without wasteful placements.

If you want the plain-English breakdown, we put together a full guide on how it actually works:
https://bit.ly/3MUUIHt

02/17/2026

3 days until our Alternative Funding Strategies panel.

Here's what makes this different from every other "how to raise money" webinar:

❌ We're NOT telling you to chase VCs who aren't writing checks
✅ We ARE showing you the paths that are ACTUALLY working in 2025

Our panelists have: → Secured crowdfunding approval (Adelia - Event High) → Built a category-leading brand without VCs (Avi - Uncle Arnie's) → Helped dozens of BIPOC entrepreneurs leverage grants (Ernest - BIPOC Cannabis)

Feb 19 | 11am PST | Free

The cannabis funding landscape has changed. Are your strategies keeping up?

Register: https://bit.ly/3Ojcpkx

02/10/2026

Directories dominate broad cannabis keywords, but that’s not where dispensaries win.

They win by owning the hyperlocal searches that big platforms can’t personalize.

When someone types “dispensary near me open now,”
Google isn’t choosing the biggest brand. It’s choosing the store with the strongest GEO signals:

• accurate business data
• fast-loading menu
• neighborhood landing pages
• structured data
• positive reviews tied to the area
• inventory that actually matches the search

Local intent is the great equalizer.

You don’t need the biggest budget.
You need the most accurate and relevant localized experience.

If you want the GEO keyword list and the strategy behind it, it’s all in this guide:
https://bit.ly/3ZuyPl9

02/09/2026

Your customers are telling you exactly where they’re confused.
They’re just not tagging you when they do.

Repeated questions = patterns.
Patterns = insight.

Social media listening reveals what traditional monitoring misses: emotion, friction, and unmet needs hidden in real conversations.

Here’s how brands use listening to stay ahead 👇
https://bit.ly/3ZXfnh1

02/06/2026

Your cannabis marketing strategy should look completely different depending on whether you're in a mature, growth, or new market.

Most operators use the same playbook everywhere. That’s how budgets get burned.

We just broke down the 2026 strategy shifts for each market stage — plus what to stop doing before expensive mistakes stack up.

👉 Watch the full strategy breakdown + grab the free playbook on demand:
https://bit.ly/4rEXcZy

02/03/2026

Cannabis marketing in CA ≠ cannabis marketing in OH.

Market maturity changes everything:
• what channels work
• how to allocate budget
• when to prioritize retention over acquisition.

We built a 2026 state-by-state strategy breakdown for dispensaries, MSOs, and brands.

Free when you register for our upcoming webinar. → https://bit.ly/4qTsb3R

01/31/2026

If discounts are driving traffic but margins keep shrinking, this is a familiar challenge.

As Harris explains in this conversation, the real shift happens when teams start with data instead of defaulting to promotions. Margins, inventory movement, and customer behavior create the context for smarter decisions — and more sustainable retention.

When that foundation is in place, discounts stop being reactive. They become intentional, targeted, and tied to real customer needs.

That’s how brands move beyond short-term traffic spikes without letting discounts become the brand story.

👉 Learn more strategies and real-world examples in the full webinar.

https://bit.ly/4qUizpJ

01/22/2026

Every cannabis promo works.
Until it doesn’t.

At some point, customers stop responding to the experience
and only respond to price.

That’s when retention gets expensive.
And loyalty gets fragile.

The dispensaries winning long term are pulling back on discounts
and doubling down on experience, culture, and trust.

If this feels familiar, we’re breaking it down in our next webinar. 🔥
> https://bit.ly/3LXSaIc

01/21/2026

Loyalty isn’t created at checkout.

The experience does.

If the vibe was off…
If the staff felt rushed…
If it felt like just another dispensary…

No amount of points will bring them back.

Discounts fade.
Feelings don’t.

And customers always remember how you made them feel. 🔥

If you’re rethinking how retention actually works,

we’re breaking it down in our next webinar
https://bit.ly/4pPb6XG