Kindling Media

06/30/2026

We’re excited to celebrate a milestone for Kindling Media, our first feature in AdExchanger!

The article highlights a campaign Kindling Media partnered on with Direct Relief, and we’re proud to see our founder, Jennifer Ziman, featured in the story for her perspective on the strategy behind the campaign.

This recognition is a reflection of what we value most: collaborating with great clients, tackling meaningful challenges, and creating marketing that helps organizations make an even bigger impact.

Thank you to Tony Morain and the entire Direct Relief team for the opportunity to partner together, to the Nexxen team for their collaboration throughout the campaign, and to AdExchanger for featuring the work.

Here’s to meaningful partnerships, thoughtful strategy, and many more milestones ahead.

Read the article:

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen's audience curation helped it spread and sustain awareness.

01/08/2026

When budgets tighten, brand is often the first thing cut.
Yet it’s the very thing that determines whether performance works at all.

Nielsen modeling shows that a 1 percentage point lift in brand metrics can drive a 0.5 to 1 percent increase in sales. For a $100M business, that’s $500K to $1M in incremental annual revenue.

Think with Google and Binet & Field research show that brands balancing long-term brand investment with short-term activation generate up to 2x the ROI of performance-only strategies. Strong brand also lowers future acquisition costs by improving conversion and branded demand.

Brand builds the conditions for demand.
Performance captures it.

Without brand, performance gets more expensive and harder to sustain.

We believe brand is the kindling.
Everything else ignites from there.

If you’re a brand marketer and would like copies of the research referenced here, feel free to reach out.