Invision

10/12/2026

is a wrap!

The Invision team descended on marketing’s biggest week in NYC, connecting with senior marketers tackling the toughest questions of the day at Brand Innovators Leadership in Brand Marketing Summit 2026.

We were delighted to partner with Meghan Shookman, VP Marketing, Purely Elizabeth, on a conversation about building and customer-centric marketing, and how she approaches both at one of today’s fastest-growing food brands. Video coming soon! 📹 Thank you, John McMenamin and Savannah Tompkins, for a meaningful few days. 🙌

The team also joined XP Land's half-day program, which made the case for experiences as an essential channel, not an afterthought. In an age of AI and digital overload, the appetite for keeps growing as brands and audiences look for real connection built on authenticity and trust. A great chance to trade best practices with fellow pros, with the iconic Edge NYC as the backdrop. Thank you to Erica Boeke and the Canva team.

Until the next time! 🍎

10/08/2026

Which parts of your event resonated with attendees, and which deserve a rethink?

The numbers can show you the scale of an event. What attendees say in their own words can help you decide where to invest next. You need both to see the full picture.

Invision’s Robb Trost spoke with Rob Carey for a new Meetings Today article on ROI, ROO and ROE, sharing how better measurement can help teams prove an event’s value and improve what comes next.

The October edition of Meetings Today is here featuring...

📏 Our cover story about measuring ROI, ROO and ROE
🎤 The need for event emcees
📱 When it comes to social media, sharing isn’t always caring
🌺 Cultural appreciation during Hawai'i meetings
👤 Your company LinkedIn page is the wrong place to build an event audience
🎶 Plus, how BTS took over Baltimore

Read the full issue now: https://tradepress.com/meetingstoday/mt1026/index.html

10/07/2026

Before you add a speaker, sponsor, or AI feature to your next experience, ask: Will this build audience trust or spend it?

That question leads to our latest Take 5. Developed from a roundtable convened by Invision and ELX, the Trust Filter offers a practical way to decide what belongs in your program.

Also in this issue:
• What still matters from Cannes Lions 2026, 90 days later
• Why stories stick when audiences can see themselves in them
• How to turn an event calendar into a connected campaign
• Where AI can help build pipeline before, during and after an event

Five perspectives to help you make more intentional choices about the experiences you create.

Read the full issue: https://www.linkedin.com/pulse/your-experience-building-trust-spending-invisioncommunications-fu0nc/

10/06/2026

Missed the webinar? The Cannes ideas worth watching are the ones that still matter after the buzz fades.

During From hype to insight: Cannes, 90 days later, Invision’s Evan Strange, Claire Carroll, and Michelle Bartosiewicz revisited what they experienced firsthand at Cannes Lions 2026. Three months later, they explored what had staying power and what experiential marketers should carry forward into 2027.

Watch the 30-minute conversation for a fresh perspective on creating brand experiences that are distinctive, relevant, and worth remembering.

For a quicker read, we also captured five lightning insights from the conversation in an easy-to-scan recap.

Watch the recording: https://www.youtube.com/watch?v=z8kYWvDIJsg
Read the five key takeaways: https://www.iv.com/blog/5-cannes-lions-2026-takeaways-shaping-experiential-marketing-in-2027

09/30/2026

The most meaningful experience you create may be the one that gives someone else access.

As , we understand the power of an invitation, an introduction, or simply helping someone navigate a room they have never entered before. We also have access we can use to create opportunities for women.

We’re excited that our CEO, Angie Smith, will join Sherron Washington at IMEX America for a session that explores this very topic: “Discovering Butterflies: Expanding Access for the Next Generation of Women.”

Join them on October 14 from 11:35 a.m. to noon for a powerful conversation centered on one important question: Who will have more opportunity because you were here?

Learn more about Angie’s session: https://america.imexevents.com/sessions/99859
Register: https://america.imexevents.com/register

09/29/2026

92% of B2B event attendees say trust in a brand influences whether they take action after an event (Invision’s 2027 Business of experiential study).

A clear, audience-centered story can help build that trust. It gives every keynote, demo, activation, and follow-up a shared purpose, so each moment builds on the last.

In Invision's latest blog, Sam Rudelich, Research and Insights Project Manager, shares five principles for creating event stories audiences can recognize, believe, and remember. Through work with our client partners Atlassian, Siemens, Gartner, and Phoenix Labs, we show what these principles look like in practice.

Read the blog for the 5 principles: https://www.iv.com/blog/before-you-add-more-content-fix-the-story

09/10/2026

🎤 The most powerful feature the people they are meant to engage.

When audiences see their *own* challenges, aspirations and possibilities reflected in a story, they have a reason to lean in.

In our latest podcast episode of Inside the Brand Experience, Sarah Spivey sits down with Invision strategist Erin Ruane and researcher Sam Rudelich to explore the art and science behind stories that stick. They discuss why emotion, specificity, relatability, and authenticity matter, and how an audience-first approach can make even complex ideas easier to understand, trust, and remember.

Because the best stories do more than deliver information. They give people a reason to care.

Listen now: www.iv.com/blog/podcast-episode-what-makes-stories-stick
Apple Podcasts: https://podcasts.apple.com/us/podcast/what-makes-stories-stick/id1593062437?i=1000788558075
Spotify: https://open.spotify.com/episode/5LY1vTgT1DWrDnjfHDwvbk
YouTube: https://www.youtube.com/watch?v=JlFetecPrqo

09/08/2026

The yachts have set sail. The rosé and celebrity DJs are gone. The Croisette is quiet once again. Cannes Lions 2026 is officially in the rearview mirror.

Now comes the more interesting question: What actually stuck?

Learn from a team that saw and experienced it all first-hand and is bringing back all of the learnings. Join Invision’s Evan Strange, VP Strategy, Claire Carroll, Strategy Director, and Michelle Bartosiewicz, Senior Creative Director, on September 22 for a candid, 30-minute conversation to explore what had staying power, what experiential marketers can stop chasing, and where bigger creative risks could pay off in 2027.

You’ll leave with:
• The Cannes signals that still matter and why
• Fresh ideas for creating experiences that break through a growing sea of sameness
• Practical thinking on what to double down on, what to experiment with, and what may be time to stop chasing as you plan for 2027

Whether Cannes was on your itinerary or on your radar for 2027, you’ll leave with a practical perspective on creating brand experiences that are distinctive, relevant, and worth remembering.

Tuesday, September 22
11:00 a.m. PT | 1:00 p.m. CT | 2:00 p.m. ET

Register now: https://iv-com.zoom.us/webinar/register/WN_BfT_fLIETryXb2x1RgXZWA #/registration

09/01/2026

Your event pipeline shouldn’t begin when the doors open or end when the booth closes. The key is an integrated system that drives conversions more efficiently. That’s where can help.

Following their CEMA Summit 2026 session, [tag]Eileen Page, SVP, Digital/IXC at Invision, and [tag]Julian Velázquez, Technology Strategist, share a practical framework for building an AI-powered event pipeline without losing the human value of the experience.

Learn how to:
• Start priority conversations before the show
• Capture context, not just contacts
• Turn those insights into faster, more relevant follow-up
• Connect the handoffs across teams, stages and systems

Read how one connected approach can help your events deliver more value long after the show ends: https://www.iv.com/blog/how-to-build-an-ai-powered-event-pipeline

08/28/2026

Family Day, NYC style! ☀️🌳

Our New York team headed to Central Park for an afternoon of sunshine, great food, lawn games, and quality time with colleagues, friends, and family. With delicious bites from Poppy’s, a beautiful setup by Picnic in Bloom, plus face painting and balloon art for our littlest guests, it was the perfect way to spend a summer afternoon together. 🧺✨

Thanks to everyone who joined us and made the day so special! 💛