Invision

05/29/2026

And just like that, our Women in Events Reception at EMS 2026 is one for the books. ✨

Last week, we gathered some of the most exceptional brand-side event leaders in the industry for an evening built to celebrate the Superpowers that make this community so extraordinary. And wow, did they show up!

From curated connections that sparked something real, to engaging activations that had everyone uncovering their own Superpowers, to entertainment and a few well-placed surprises along the way, the energy in that room was electric. This is exactly why we do what we do.

To every incredible woman and ally who joined us: thank you for bringing your brilliance, your warmth, and your story. You are the real Superheroes behind the unforgettable brand moments that move people.

A heartfelt thank you to our co-host Event Marketer and our partners The Venetian Resort Las Vegas and BUZZ for helping us bring this vision to life in such a meaningful way.

We came for the energy. We stayed for the connections. And we're leaving seeing our strengths in a whole new light. 💫

05/27/2026

The best event technology? The kind your audience barely notices.

In Smart Meetings’ latest feature from Managing Editor Kate Zaliznock, Invision’s Eileen Page and Evan Strange share why the future of events isn’t about making tech the main character. It’s about using it intentionally to create more human, emotional and trust-building experiences.

From -powered personalization to measuring , the conversation is shifting from spectacle to meaningful connection.

“If attendees are focused on figuring out an app instead of connecting with each other, you’ve already lost the plot.” — Eileen Page

Read the article: https://www.smartmeetings.com/magazine_article/the-best-tech-you-dont-see

AI-powered personalization, immersive environments, predictive data tools—the list of possibilities keeps growing. And yet, the most impactful events don’t necessarily feel more high-tech. They fee

05/21/2026

Flashy gets attention, but substance drives action. Today’s audiences want hands-on experiences, real conversations, and meaningful engagement, not just spectacle.

In our latest Business of Experiential study, we surveyed 1,000+ event attendees across roles and seniority levels to understand what actually drives action.

Here’s what stood out:
• Trust drives action more than anything else• Inconsistent values break trust fastest (especially with the C-suite)
• Data for value isn’t optional, it’s expected
• Real access beats “wow” moments every time

Get the full study → https://annualreport.iv.com/2026/report.html

05/20/2026

Digital transformation isn’t a project with an end date; it’s an ongoing commitment to evolving how we serve people, solve problems, and lead through change.

We’re proud to see our CEO Angie Smith featured in Forbes Business Council Expert Panel discussing why organizations can’t afford to view transformation as “complete.”

One of the most important takeaways:
“The real costs are relevance, momentum and engagement. The problem we’re solving today won’t be the one we’re facing tomorrow. If we’re just checking a box and calling it “transformation,” we’re already behind.”

The organizations that will thrive in the years ahead are the ones building cultures that embrace continuous learning, innovation, and agility, not just new technology.

Read the full Forbes article here: https://www.forbes.com/councils/forbesbusinesscouncil/2026/05/18/digital-transformation-18-reasons-it-should-never-be-viewed-as-done/

05/18/2026

Invision, Dell Technologies, and Snowflake are Ex Awards finalists! We’re excited to celebrate all of the incredible, boundary-pushing, work tonight at Event Marketer’s Ex Awards gala.

Dell Technologies World 2025 is a finalist for Best B-to-B Conference and Snowflake Summit 2025’s “Falling Snow” experience is a finalist for Best Use of AI. No matter the outcome, we’re honored to be recognized alongside so much impressive and innovative work.

Here’s to an inspiring evening, and hopefully two wins! 🎉

05/13/2026

Trust isn't given. It's earned. And right now, audiences are more discerning than ever.

This Thursday at Brand Innovators Humanity x Creativity Summit in Boston, we're bringing together two brand leaders who know exactly what it takes to build credibility in categories where skepticism runs high.

Join us at 10:40 AM for Building Trust in an Age of Skepticism, where you'll hear from:

Meredith Bilski Joselow, Director of Brand Management, Reproductive Health, Ritual; and Caitriona Daly, Senior Manager, Brand and Product Marketing, Tilt.

Moderated by our own Kat Tischler, Senior Creative Director at Invision Communications.

Expect a real conversation about what transparency actually looks like in practice, how consistency builds long-term loyalty, and why values-driven decision-making is the foundation every lasting brand is built on.

If you're in Boston on Thursday morning, we would love to see you there: https://brand-innovators.com/events/humanity-x-creativity-summit/

05/12/2026

Exciting news! Client partners Atlassian and Snowflake each earned a Hermes Creative Awards, as did Invision for our proprietary event, Brand Experience Summit 2025 at !

The recognize excellence in and communications across industries, with entries judged by global experts.

• Atlassian Team 25' Europe: Platinum — Event Marketing Campaign
• Snowflake Summit “Falling Snow” Experience: Platinum — AI-Powered Brand Event
• Brand Experience Summit 2025: Gold — Event Marketing Campaign, Event Video

Thank you to our clients, teams, and partners Vegas Means Business and The Venetian Resort Las Vegas, for bringing these experiences to life. We’re proud to be recognized on a global stage for creating meaningful, high-impact work.

Learn more: https://www.iv.com/blog/new-wins-2026-hermes-business-awards

05/06/2026

You know your incentive programs drive impact. The challenge is proving it in a way leadership understands.

Angie Smith, CEO of Invision, joins Clive Morris of Explori and Elizabeth Ingram of AGCO Corporation at the 2026 The Incentive Research Foundation Invitational for a practical discussion on measuring the effectiveness of incentive travel programs.

In their session, they will explore the that demonstrate program value, drawing on insights from IRF’s latest research study, Measuring Program Effectiveness: Making the Case for Incentive Travel. They will share how to align metrics with business outcomes, meet leadership expectations, and present results that clearly communicate impact.

The brings together over 500 industry leaders for research-driven education, expert perspectives, and high-value networking.

Check out the event: https://web.cvent.com/event/bc8efe66-17a5-458e-bcb9-9afa6d4d57c7/websitePage:690a5889-3af2-49b3-90fb-a50ae685c168

05/05/2026

Experiences drive 2–3x higher recall than traditional media. And, people don't remember what they're told; they remember what they do.

So why are so many brands still talking *at* their audiences instead of engaging with them?

Today’s audiences want to *do*, not just watch.

That's the idea behind our Innovation Playground, a curated collection of immersive, interactive and technologies designed to turn passive audiences into active participants. It shows what’s next, from interactivity to exploration, to personalized content and mixed reality, and how experiences can be reimagined to create moments people explore, engage with, and remember.

See how: https://www.iv.com/blog/inside-the-innovation-playground-experiential-ideas-that-drive-engagement

04/29/2026

“B2B communications treats people like they are no longer people.”

At London Experience Week ( ), Invision’s Claire Carroll, Senior Strategist, and Kat Tischler, Manager, Creative/Senior Creative Director, stepped inside the conversations shaping what’s next and what’s not working anymore in today.

From why novelty drives real transformation to the rising importance of “measuring goosebumps,” their biggest takeaway is clear: experiences need to start acting human again.

Read the 3 insights, 2 ideas, and 1 question that are challenging how we all design experiences: https://www.iv.com/blog/human-centered-experiences-in-a-tech-driven-era

It’s London Experience Week (LXW), and 700+ event and marketing professionals are gathered in this dark disco to share the secrets behind designing experiential moments that matter. We found that LXW didn’t just showcase great work; it captured both the excitement and the uncertainty we are all ...