Pané Marketing

Pané Marketing Building impactful brands for purpose-driven service providers using psychology, storytelling & visual design. Learn more: https://www.marissapane.com/about

With nearly a decade of marketing experience, Marissa Pané founder of Pané Marketing helps small business owners accelerate their business growth through psychology-infused marketing strategies.

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Pané Marketing was founded on the principle of providing stress-free digital marketing solutions for small businesses. We primarily focus on advising and assisting business owners with social media m

arketing, content marketing, buyer psychology, and funnel optimization. This agency is essentially the brainchild of Marissa's two biggest passions: helping others and understanding human behavior.

06/06/2026

The yap challenge is doing the lords work getting so many people to FINALLY show up and market their business.

However 🙃 once the hype train dies down and the shiny object syndrome stops… you better keep goingggg!

Don’t do it because everyone else is doing it.

Do it because you know at your core there are people who need what you have to offer. YAP ABOUT YOUR BUSINESS. loud and proud until the end of time. Okay? Ok.

06/05/2026

I always get questions about marketing & branding and what strategy looks like across these areas bc it can be damn confusing with how they all bleed together.

In simplest terms, this is the order of importance and how you should dive in👇

Brand strategy > marketing strategy > content strategy > social strategy

The most important lesson here: you can’t do social before defining your brand. (!!)

And you have to make sure social aligns with the overall content strategy (bc you shouldn’t be operating in a silo) and that content strategy has to make sense and align with your overall marketing strategy.

And yes, you need to know your brand foundations before you start marketing if you really want to make an impact.

HOPE THAT HELPS 🫶🏻

06/04/2026

And one more time for the people in the back…

Until you understand the message your brand is trying to communicate, who it’s trying to reach, and why someone would choose you over the countless alternatives available to them, you’re not ready to invest in social media marketing.

Because social media doesn’t fix a lack of clarity. It amplifies what already exists.

And if YOUR confused, your audience will be too.

You’re often better off investing those dollars into brand strategy first so you can gain clarity around your positioning, messaging, audience, and differentiation - that way every piece of content, campaign, and marketing decision moving forward supports the bigger picture.

06/04/2026

“Why isn’t my content working?” 

uhhhh, idk babe maybe because you’re using social media like a creator and optimizing for the individual platform, not your brand????

Strategic content for your business goes far beyond social media.

It doesn’t start there and it doesn’t end there. Social is only one tiny piece of the marketing puzzle, and until you figure that part out, you’ll stay stuck consistently posting with nothing to show for it other than a full feed.

06/03/2026

Stop leading with the fancy title and provide context as to what the heck you’re actually doing first. Promise it’ll help 🫶🏻

I know I talk a lot of sh*t about trends, but trends aren’t inherently BAD…They just can’t be the majority of your socia...
06/02/2026

I know I talk a lot of sh*t about trends, but trends aren’t inherently BAD…

They just can’t be the majority of your social content strategy or you’re setting yourself up for failure.

Comment POUR and I’ll send you what’s actually happening underneath the hooks, trends, and “must-do” tactics Instagram gurus swear by so you can finally understand: what makes them work, where they fall short, and how to apply them to your brand with intention. (That last part is key!)

06/01/2026

it was a busy weekend for capturing brand-led content for my clients over here🧡🪩🍪

05/30/2026

Unpopular opinion, but I’m not impressed when someone says they’re starting something new. 🙈

I’m impressed when you keep at it even when it feels like everything is rooting against you.

When nothing about what you’re doing is shiny.

When most people would throw in the towel and say “it’s too hard” or “this must not be for me.”

Then and only then will I give you the kudos you deserve because THAT is when you’ll see the results from starting something new.

And unfortunately many people quit before they ever get to that point. 🤷🏻‍♀️

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Wappingers Falls, NY

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