TrueSense Marketing

TrueSense Marketing Proven Powerful Partnerships
Finding and cultivating donors whose hearts are touched by your mission. With integrity. Innovation. Common sense. Value.

At TrueSense, we believe donors are building a better world. That’s why we live donor-focused, client-inspired fundraising every day. TrueSense Marketing is a full-service direct marketing agency with more than 150 fundraising pros who are committed to building strong donor relationships, enhancing the donor experience, and creating the conditions for greater generosity. So you see greater income,

with strong donor retention and lower fundraising costs. While analysis and numbers inform what we do, we believe true success comes from the way we work with you. And especially the way we put donors and clients first. We’re about people … about creating relationships, and communicating honestly and powerfully, one-to-one. Because that’s what’s real, and that’s what works.

There are billions of dollars sitting in donor-advised funds, already designated for charitable giving.So how do you mak...
09/03/2026

There are billions of dollars sitting in donor-advised funds, already designated for charitable giving.

So how do you make sure more of those dollars reach your organization?

Join Samantha Jasnos, SVP, Integrated Strategy, and Megan Carder, Sr. VP & Managing Director at TrueSense, on September 10 for a practical conversation about DAF fundraising.

We’ll talk strategy, attribution, donor experience, creative, and more.

Register to join live, ask questions, or receive the recording: https://tsm.pub/45kMApu

See how multivariate models and AI can revolutionize donor targeting for nonprofits, leading to more accurate prediction...
09/01/2026

See how multivariate models and AI can revolutionize donor targeting for nonprofits, leading to more accurate predictions and higher engagement.

Read more here: https://tsm.pub/49ryfu1

How well do donors really know your nonprofit? More importantly, what do they think about your organization when they’re...
08/31/2026

How well do donors really know your nonprofit? More importantly, what do they think about your organization when they’re deciding where to give?

TrueBrand is TrueSense’s ongoing brand tracking research, giving nonprofits a look at how donors and prospects perceive organizations across the sector. We track measures like awareness, consideration and trust to better understand what shapes a donor’s relationship with a nonprofit and how those perceptions can influence giving.

We’ve made some of the research available on the TrueBrand page, and we update it with the latest results. It’s a resource fundraisers can use to see how donor perceptions are changing, benchmark their own organizations and inform decisions around fundraising, messaging, acquisition and retention.

Good fundraising strategy starts with knowing your audience. That includes knowing what they think about your brand.

Explore the latest TrueBrand research: https://tsm.pub/4y0HcUy

Yesterday, some of our Pittsburgh-based crew used their volunteer day to serve alongside our client Greater Pittsburgh C...
08/28/2026

Yesterday, some of our Pittsburgh-based crew used their volunteer day to serve alongside our client Greater Pittsburgh Community Food Bank! Together, the team packaged up over 900 boxes for their senior outreach program. Great work! 👏

The best fundraising decisions start with understanding how people see your organization. This look at Ronald McDonald H...
08/26/2026

The best fundraising decisions start with understanding how people see your organization. This look at Ronald McDonald House shows why brand tracking is worth paying attention to.

https://tsm.pub/3R80g3z

Discover key insights from brand tracking research on Ronald McDonald House, revealing donor motivations and strategies for effective fundraising.

The Serenity House is a beautiful new addition to Yavapai Humane Society's campus, and we're thrilled to celebrate its f...
08/20/2026

The Serenity House is a beautiful new addition to Yavapai Humane Society's campus, and we're thrilled to celebrate its first year of operation alongside their team.

Created as a peaceful space where families can share meaningful final moments with their pets, Serenity House embodies the kindness and compassion that define Yavapai Humane Society's work.

We're proud to be their partner and grateful for everything they do to care for animals and the people who love them.

Tomorrow’s the day! If you're part of The Salvation Army, join TrueSense and Arthur Alley for a practical look at what t...
08/19/2026

Tomorrow’s the day!

If you're part of The Salvation Army, join TrueSense and Arthur Alley for a practical look at what the latest Giving USA data means for your fundraising.

Shawn Reed of TrueSense, Derek Alley, and Steve Waiksnoris of Arthur Alley will connect national giving trends with Salvation Army donor behavior and discuss what fundraisers should be watching as they plan ahead.

Register now to join us live or receive the recording: https://tsm.pub/4hslxQr

Summer giving doesn't have to slow down. Sometimes all it takes is giving donors a few more chances to say yes. This blo...
08/19/2026

Summer giving doesn't have to slow down. Sometimes all it takes is giving donors a few more chances to say yes. This blog shares one simple idea that delivered big results.

https://tsm.pub/4eJGzHg

Discover why understanding cultural nuances is crucial for effective Hispanic fundraising beyond mere translation. Learn...
08/18/2026

Discover why understanding cultural nuances is crucial for effective Hispanic fundraising beyond mere translation. Learn how to build meaningful, respectful relationships with Hispanic donors.

Read more here: https://tsm.pub/49cjyKj

Going live tomorrow at 3 PM EDT.Join Katie Damico, Vice President of Digital Operations, and Alec Polansky, Senior Digit...
08/18/2026

Going live tomorrow at 3 PM EDT.

Join Katie Damico, Vice President of Digital Operations, and Alec Polansky, Senior Digital Marketing Analyst, for a 30-minute look at what our nonprofit client data reveals about text messaging and giving.

Register to join live, ask questions, or receive the recording: https://tsm.pub/4q2nc1b

Address

502 Keystone Drive
Warrendale, PA
15086

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18778786584

Website

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