To advance public relations as a profession of vital importance to organizations, associations, businesses, institutions and to the campus and community as a whole
2. To exchange ideas and experiences and to collect and disseminate information that may enhance and improve the professional knowledge, standards, ethics and standing of the membership
3. To encourage the understanding of the current
theories and procedures in the practice of public relations
4. To provide for students of public relations an opportunity to become acquainted not only with their peers but with professional practitioners
5. To encourage students to adhere to the highest ideals and principles of the practice of public relations and to instill in them a professional attitude