06/03/2026
A hearty congratulations to Jeff Daly, Chad Gallup, and Ray Merritt on being recognized for this creative endeavor that adds so much to the story of Astoria.
CEDR Award Winner
Innovation-Guest Experience-Astoria Underground
Tonight, we honor a group that transformed Astoria’s hidden history into one of the region’s most unforgettable guest experiences. While most people walked the streets above, Jeff Daly saw the stories buried beneath them — forgotten tunnels, historic spaces, and the foundations of a city built on resilience, fishing, fire, and hard work. Alongside partners of the last eight years Chad Gallup and Ray Merritt, Jeff turned that vision into the Astoria Wunderground Experience: part history lesson, part theater, and entirely unique. Through creativity, storytelling, humor, and a deep love for this community, they created an attraction that has connected nearly 20,000 visitors and locals alike to Astoria’s remarkable past!
What began as a simple idea grew into a true community asset. Their innovation wasn’t just about creating a tour — it was about preserving stories, inspiring pride of place, and giving people a new way to experience Astoria. Tonight, we proudly recognize their passion, imagination, and commitment to guest experience. Please join me in congratulating this year’s Innovation – Guest Experience Award recipients: Jeff Daly, Chad Gallup, and Ray Merritt of Astoria’s WundergroWhat began as a simple idea grew into a true community asset. Their innovation wasn’t just about creating a tour — it was about preserving stories, inspiring pride of place, and giving people a new way to experience Astoria. Tonight, we proudly recognize their passion, imagination, and commitment to guest experience. Please join me in congratulating this year’s Innovation – Guest Experience Award recipients: Jeff Daly, Chad Gallup, and Ray Merritt of Astoria’s Wundergro Experience.