TPG Trade Show & Event Marketing

09/17/2026

One more week until Mr. Olympia 💪🏽 (because somebody’s gotta do it!). We’re pumped for this iconic weekend and proud to support MuscleTech with exhibit design/fabrication, marketing services, program management, onsite supervision, show services, AV, and promo items. Oh my!

Olympia Weekend always brings big energy, big competitions, and a few surprises. Our onsite manager, Rey Sanchez, is leading the charge for us. More updates coming from the show. Visit booth 2601 at the Las Vegas Convention Center! 🏆



(Enjoy a little to prior shows.)

09/15/2026

Thumbs up! 👍🏽👍🏽Getting ready for a trade show? Don’t forget booth training! 🙌

Whether you’re a newbie or seasoned pro, a little training can go a long way in helping your team connect and communicate meaningfully with attendees.

A big thank-you to our amazing client for working with us to create a custom booth training webinar, and to Bryan Pray for bringing the energy, knowledge and presenting chops!

You only get one chance at a first impression. We’re here to help make it a great one.

Learn more: https://www.tpgliveevents.com/activation-engagement/training/

09/11/2026

"No day shall erase you from the memory of time." ~ Virgil

Today, we remember the lives lost, the heroes who stepped forward, and the countless acts of kindness and bravery that emerged from one of our nation’s darkest days. We remember. We honor. We will never forget.

09/05/2026

Happy Labor Day Weekend! This weekend, we’re giving a big shoutout to the unsung heroes of the trade show world: the men and women who can walk into a plain slab of concrete and turn it into a beautiful, fully functioning exhibit. 🙌

To everyone who works hard behind the scenes to make the magic happen - thank you! ❤️

Enjoy a well-deserved break, and we’ll see you on the show floor! 👋

09/01/2026

What we’ve been up to! 🙌 We're proud to announce that TPG’s been busy training booth teams, one of the smartest (and most skipped) trade show prep steps.

Stats don’t lie: Trained teams = more engagement, better conversions, and 20%+ more leads. 📈(Source: CEIR)

Bottom line: Don’t skip booth training. Your people make the show happen.

08/26/2026

In-booth presentations are a great way to grab attention, tell your story, and get attendees to stop and engage. A few quick tips:

1️⃣ Build anticipation with a countdown.
2️⃣ Keep it short. 7 minutes or less is ideal!
3️⃣ Make it comfortable with great visuals and a place to sit. 😊
4️⃣ Capture data! Follow-up is key to maximizing ROI.

Big booth or small, a great presentation can make your exhibit work harder. ✨

Want to make your next booth more engaging? Let’s talk! tpgliveevents.com/contact

08/17/2026

Every smooth, stress‑free trade show starts way before you step onto the show floor.

That’s exactly why we built the Ultimate Trade Show Planning Checklist. It's your new go‑to guide for staying organized, thinking strategically, and keeping the whole team aligned from day one.

If you’re exhibiting once this year or hitting the road for a multiple events, this checklist makes planning feel a whole lot lighter.

📥 Grab your free copy and make your next event your easiest one yet.
https://www.tpgliveevents.com/tradeshow-planning-checklist/

08/12/2026

! It's not tooting our own horn, if somebody else does it. 😉

From strategy and planning to exhibits, staffing, and everything in between, we’re proud of the relationships we’ve built, and the results we’ve helped our clients achieve. Here are a few words from the people who know us best. ❤️

Ready to create an event experience worth talking about? 💬 Let’s make it happen. tpgliveevents.com/contact

08/10/2026

Black Hat is in the books. ✔️ There were many exhibit trends, but one thing stood out: attendees were more interested in experiencing a product or idea than simply hearing someone explain it.

Instead of an exhibitor saying, “Our cybersecurity solution can detect and stop threats,” they were more likely to let attendees hack an application, participate in a threat-hunting challenge, or see the technology work in real time.

In short, it was “show me, don’t just tell me”.

Ready to create an exhibit that gets people to stop, engage and remember your brand? Let’s make your next event an experience. tpgliveevents.com/contact

08/03/2026

What if we've been planning trade shows backwards? 🤔 Your trade show booth shouldn't be the first thing you focus on.

The most successful events start with the right questions - not just a great-looking exhibit.

🚨 WE ARE EXCITED TO INTRODUCE the TPG Event Marketing Excellence Framework™. This is a practical guide to help exhibitors think strategically, create better experiences, and measure success.

If you're planning your next event, this is the place to start.

👉 https://www.tpgliveevents.com/blog/ultimate-guide-event-marketing/

Learn how to build a successful event marketing strategy using TPG's Event Marketing Excellence Framework™. Plan smarter, engage attendees, and measure meaningful business results.