CLIENTS: Pennings Farm | The Grange | Warwick Summer Arts Festival | Warwick Center for the Performing Arts | Orange County NY Arts Council | Glenmere Brewing Co. | Tower Garden (www.phyllisemmerich.towergarden.com ) | Juice Plus (www.phyllisemmerich.juiceplus.com) | Pennings Farm Cidery | The Gravikord | J. Howard Studios
I offer advise and direction to small businesses to formulate strategies leading to increased sales and customer base. Discover and recommend opportunities to work with existing resources to build business & retain customers. Assess unique elements that affect individual business, from customer loyalty, satisfaction, wants & needs, to staying on top of market trends, technology & environmental factors. Execute/manage social media platforms (Facebook, Instagram, Twitter, YouTube, etc). Page design, Facebook posts/Tweets telling organization’s story to build community, conversations & relationships w/audience. Anticipate, analyze, interpret public opinion, attitudes & issues that impact operations & plans of organization. Research, conduct & evaluate programs of action & communication to achieve the informed public understanding, necessary to the success of an organization’s goals: marketing; event planning; fund raising; employee, community or government relations; & other programs. Write and pitch press releases & specific media alerts to facilitate editorial delivering information to largest audience in the least amount of time at less cost than traditional advertising. Lead media to view business or organization as a valuable resource: Provide useful, timely and accurate information for general news stories or in-depth feature pieces. Localize client story to portray business or organization as enriching entity to community. Develop valuable/newsworthy blog content related to business or organization to inform readers beyond expectations.
