08/31/2026
With college football kicking off, Sports Guy Gregg with our client Playfly Sports chatted with Sports Business Journal on the most important metrics for marketers to consider. Sharing this proprietary B2B data reinforces Playfly’s role as a top industry voice while simultaneously supporting its partners in making the most impactful business decisions — all in all, a great earned media win for our team on an important topic in college sports!