11/14/2021
What is a content pillar?
A content pillar is a base on which you create your content and gain maximum engagement. It's a mindful content strategy that brings maximum engagement.
How to create one for yourself?
Here is the basic rule or 4 pillars you can follow :
Industry and niche: It's the most general pillar of your content. The contents about industry and niche. For example, if you are a makeup artist whose niche is bridal makeup, you can post your content about that.
Audience pain point: The 2nd and most important pillar. Understanding what your audience is struggling with, what is there exactly pain. Sometimes, they are not aware of their problem even. Pinpoint those problems or myths and bust them.
Solution: Now, in this one, the whole content creation becomes so fun cause it's completely in your control. It's all about how "you" Can solve their problems, how you are helping.
Location (non-compulsory):- If your business is location-oriented, make sure to create content that is relatable with the location(i.e. weather, geographical conditions, hardships etc). But, if you serve all over the globe you can skip this part. However, if you are targeting a particular part of the globe from far away you can also use this
Is it necessary??
Yes: if,
You want to grow your business on social media
If you want to work with your dream client /customers.
No: if,
There is nothing special to grow social media in your case.
You are using it just personally.
