08/03/2026
The McNamara-Saloom Group has been serving buyers and sellers throughout Frederick, Maryland, with the kind of care and commitment that only comes from a family-run team. Their new visual identity was designed to reflect exactly that—professional, approachable, and built to stand the test of time.
This Essential Brand Package included:
• Responsive logo suite
• Refined color palette
• Custom iconography
• Brand patterns
• Social media assets
One of my favorite parts of every branding project is uncovering what makes a business unique. For McNamara-Saloom Group, it became the tagline:
“Rooted in Family. Built on Trust.”
The best part? Before we had even wrapped up the project, they were already putting their new brand to work—creating marketing materials and rolling out their refreshed identity that very same week. That’s exactly what great branding should do: give businesses the confidence and tools to move forward with consistency.
Thank you to The McNamara-Saloom Group for trusting me with your brand. Wishing you continued success! 🏡❤️