Captiva Branding

Name: Captiva Branding
Address: Washington D.C., DC, US
Telephone: +12025521719

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🦩We help purpose-driven brands look, sound & feel as good as their impact. Strategy + storytelling + design for nonprofits and businesses.

We help small businesses and nonprofits become mighty through a human-to-human strategy and FLAMTASTIC experiences.

10/09/2026

We’re fortunate to live in a city full of nonprofits doing meaningful work. So choosing where to give your time, energy, and leadership is no small decision, especially when you’re building a business.

That’s why we’re happy to share that our Co-Founder, Maritza Lizama, has joined the Board of Directors of the Washington Area Women’s Foundation.

Mari has admired the Foundation’s work for nearly 15 years, ever since Alex Orfinger introduced her to Washington Area Women’s Foundation during her Washington Business Journal days. She’s honored to now be part of the mission, and ready to listen, learn and contribute however she can.

She joins Jennifer Chavez Rubio and Dr. Akilah Watkins, who also began their board service in September, alongside a committed group of women leaders investing in the power, leadership, and well-being of women and girls of color across the Washington region.

Thank you to the Foundation for the trust and the invitation. Your work inspires us, and we’re grateful to be part of it.

Congratulations, Mari! We’re so proud of you and excited for what’s ahead. 👏🏼

10/07/2026

Some rooms remind you why the work matters.

We joined National Hispanic Health Foundation (NHHF) and partners National Minority Quality Forum, and AAMC for the DC Leadership Reception Celebrating Excellence in Health at The University Club.

The night marked a celebration of leadership, as well as the launch of the NHHF Action Fund. This a new advocacy arm will focus on reducing health disparities and supporting a more diverse health workforce.

Congratulations to this year’s Leadership Award honorees, Congressman Raul Ruiz, M.D. and Carl Garrett, and to the 2026 scholarship recipients and graduating Leadership Physician Fellows. The next generation of health leaders is in good hands.

A special shoutout to Dr. Elena Rios MD and the entire NHHF team. We’re proud to partner with you and to support a mission that advances Latino health through leadership, research, and education. Thank you for always making us feel like part of the family.

09/30/2026

Proud Latinas. Not just in September. 🦩

This Hispanic Heritage Month, WBEC Greater DMV featured Pam and Mari on the people, relationships, and experiences that have shaped Captiva.

Thanks, WBEC Greater DMV for the interview! Read the full story at the link in bio.

09/29/2026

Some of our best ideas don’t happen behind a screen.

Last week, our social media strategist, Diana Navarrete Tovar, flew to DC to work side by side with Pamela Nieto and Maritza Lizama: planning content, shaping strategy, filming video for the next few months. We’re a remote first team, so we don’t get to do this too often.

A few photos from our working session, and a peek behind the scenes of how it came together. More is coming from what we built together.

09/22/2026

This month, our co-founder Pamela Nieto was named one of the Latino Executive Network (LEN) (LEN)’s 2026 Top 10 Latino Voices. This honor belongs to the whole Captiva team: Maritza Lizama, Diana Navarrete, Carol Lyn Colón, Gina Ropain Franco, Viveka Galindez, and Mariana Nonino.

It’s humbling to be included alongside great leaders, such as Marvin B. Figueroa, Maria Teresa Kumar, Cinthia López, Jennifer Pichardo, Sindy Benavides, Victor Burrola, Beatriz (BB) Otero, Guillermo Christensen, and Gabriela Febres.

This group represents the breadth of Latino leadership in this region, in public service, in business, in advocacy, and in community life.

Congratulations to all ten honorees, and thank you to the Latino Executive Network for celebrating Latino leadership across the DMV.

09/16/2026

Nearly 1 in 10 Latino households in the U.S. still keep their savings “under the mattress.” Millions more are underbanked.

Most financial institutions think this is a language issue. They translate a postcard, hire a bilingual teller, etc. and consider it solved.

This is a trust problem.

In this edition of The Captiva Edit, we break down what actually earns Latino trust in financial services. Read the full edition: https://captivabranding.com/how-banks-can-earn-latino-trust/

09/09/2026

Three in four Latinos who qualify for preventive medication won’t take it.

They don’t trust what’s in the bottle. They’d rather take a home remedy. 🍋

That’s the gap we kept coming back to all week at the DA4S in Anaheim, sitting with corporates and suppliers across life sciences and talking through what it takes to establish trust with Latinos.

Thank you to Ampcus Inc for sponsoring our participation in the conference.

If you’re Latino, what’s your go-to home remedy? Drop it in the comments.

07/30/2026

AI can generate the image. It cannot define the brand. 🦩

The difference is taste, strategy, and a clear creative point of view. That is what turns another AI visual into something worth remembering.

Where have you seen AI imagery done well? 👇

07/27/2026

This summer, we’re making time off to disconnect a priority.

Our team is taking breaks: recharging, spending time with family, and enjoying summer. Because when we take care of ourselves, we show up sharper, more creative, and more present for every client we work with.

And yes, we’ve still got you covered. We’re rotating through time off, so there’s always someone here ready to help.

Taking care of our people is part of how we take care of our work.
Here’s to a good summer. 🦩

07/07/2026

Paid gets you seen. Earned gets you trusted. Carol Lyn Colon, our Senior PR and Communications Strategist, shares why media coverage matters even more, especially in the age of AI.

➡️Read the full article on our website.

Address

Washington D.C., DC

Telephone

+12025521719

Website

https://www.captivabranding.com/

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