Novel Communications

Novel Communications Communications + proposal agency
Increasing conversions with authentic copywriting for AEC/CRE teams

Choosing the right marketing agency is critical for your business. Understanding what to expect when working together is...
02/19/2024

Choosing the right marketing agency is critical for your business. Understanding what to expect when working together is the key to success.

At Novel Communications, we understand the unique challenges and dynamics of the AEC and CRE industries.

Our expertise goes beyond generic marketing – we specialize in crafting tailored strategies for AEC and CRE firms.

Whether you’re seeking to amplify your business development efforts, refine your proposal writing, or elevate your brand through content marketing, we have a proven track record of delivering results.

Partner with us for a fresh perspective, innovative solutions, and a commitment to showcasing the true essence of your projects to resonate, captivate, and propel your firm toward success in the AEC and CRE landscape.

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architecture engineering industry

digital marketing agency

proposal writing

Winning proposals = winning new business.Writing successful proposals is the lifeline of AEC businesses and these are ou...
02/12/2024

Winning proposals = winning new business.

Writing successful proposals is the lifeline of AEC businesses and these are our proposal checklist must-haves:

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1. Highlight the key elements addressed in your proposal to show that you thoroughly understood the RFP.
2. Clearly define the proposal objectives of your proposal to showcase your understanding of the project’s purpose and outcomes.
3. Showcase your firm’s expertise and differentiator with a focus on relevant past projects and case studies.
4. Customize your proposal to match the specific needs of the project.
5. Present a comprehensive project management plan outlining timelines, milestones, and key deliverables.
6. Provide a budget that is transparent enough to give your client concrete information while also protecting your business model.
7. Sustainability is often crucial in the AEC industry so highlight your firm’s commitment to sustainable practices.
8. Introduce the project team members and highlight collaborations with reputable partners or subcontractors.
9. Craft a powerful executive summary that clearly articulates your value proposition, key strengths, and why your firm is the ideal choice for the project.

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READY TO WRITE WINNING PROPOSALS? Streamline your process with our PROPOSAL TEMPLATES!

Link in bio 👉 THE NOVEL SHOPPE 🛒

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marketing professional services

architecture engineering industry

marketing communications agency

proposal and procurement

In my years of experience, balancing transparency with strategic ambiguity is often the key.At @‌novelcommunications we ...
02/05/2024

In my years of experience, balancing transparency with strategic ambiguity is often the key.

At @‌novelcommunications we help our clients create proposals that showcase openness while protecting the integrity of their business model.
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What’s your approach to budget transparency in proposals? Share your thoughts below!
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marketing agency
architecture engineering industry
communications agency
proposal and procurement
social media management

We established that content marketing is a must for AEC firms in 2024 to increase their digital reach (check our recent ...
01/22/2024

We established that content marketing is a must for AEC firms in 2024 to increase their digital reach (check our recent post to see why), and a content calendar is a key component of that content marketing strategy.

Need help with yours? Our team’s expertise is mixing AEC industry smarts with marketing knowledge to create killer content strategies that make your firm shine like never before.

DM us or link in bio to inquire about our services.

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marketing agency
architecture engineering industry
communications agency
proposal and procurement
social media management

Deciding if your digital marketing efforts should be led in-house or with the help of an agency can mean the difference ...
01/16/2024

Deciding if your digital marketing efforts should be led in-house or with the help of an agency can mean the difference between a solid investment and a loss for firms in the AEC industry.

The document attached outlines the main areas, along with pro’s and con’s for each, that you should review before deciding if in-house, agency, or a combination of both is the best option for your firm to reach your digital marketing goals.

Our recommendation, based on years of working with firms in in-house roles as well running this agency, is the following:
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In-House: Ideal for firms with consistent and well-established marketing needs, and those valuing internal control and immediate response.

Agency: Optimal for firms seeking external expertise, scalability, and a fresh perspective on marketing strategies.

A Mix of Both: May suit firms seeking the best of both worlds—internal control for core operations and specialized agency support for strategic campaigns.

What’s your current strategy, and why? Let’s discuss in the comments!

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marketing agency
architecture engineering industry
communications agency
proposal and procurement
social media management

Because starting the year right means feeding your mind with good information.These reads are some of my favorite leader...
01/08/2024

Because starting the year right means feeding your mind with good information.

These reads are some of my favorite leadership books and I hope you replace at least one mindless scrolling session with one of them. 📖✨

Share your must-reads below👇

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marketing agency
architecture engineering industry
communications agency
proposal and procurement
social media management

Need help creating your content strategy in 2024?We’re the go-to crew for whipping up killer content strategies in the A...
01/02/2024

Need help creating your content strategy in 2024?

We’re the go-to crew for whipping up killer content strategies in the AEC world. We mix industry smarts with a dash of creativity to make your brand shine like never before.

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marketing agency
architecture engineering industry
communications agency
proposal and procurement
social media management

Need help creating your content strategy in 2024?We’re the go-to crew for whipping up killer content strategies in the A...
01/02/2024

Need help creating your content strategy in 2024?

We’re the go-to crew for whipping up killer content strategies in the AEC world. We mix industry smarts with a dash of creativity to make your brand shine like never before.

‌

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marketing agency
architecture engineering industry
communications agency
proposal and procurement
social media management

Thank you to each and every one of you who has supported me and Novel Communications. So excited to make 2024 an even mo...
12/28/2023

Thank you to each and every one of you who has supported me and Novel Communications. So excited to make 2024 an even more incredible year alongside you! 🥂🎇

Cheers,

Christine

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marketing agency
architecture engineering industry
communications agency
proposal and procurement
social media management

Ruffling feathers with lessons you should take into 2024…‌1. Cold outreach is a waste of time2. Learn your target audi...
12/27/2023

Ruffling feathers with lessons you should take into 2024…
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1. Cold outreach is a waste of time
2. Learn your target audience before investing in marketing efforts
3. Develop SMART goals for marketing to keep your firm and team on task
4. “We’ve always done things this way” is a major red flag
5. Innovate, innovate, innovate - or stay behind because marketing in the AEC and CRE industries thrives on creativity
6. Design and aesthetics influence decisions, especially in a visual industry like ours, so avoid cutting corners in this area
7. It’s not enough to talk about sustainability; clients want to see it in action
8. Word of mouth outshines awards. Industry awards are impressive, but client testimonials hold more weight

As a marketer in the , I’ve witnessed every one of these. The clients who are on board have always come out on top.
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marketing agency
architecture engineering industry
communications agency
proposal and procurement
social media management

When it comes to winning projects in the , the power of compelling proposals cannot be underestimated.This is why refin...
12/26/2023

When it comes to winning projects in the , the power of compelling proposals cannot be underestimated.

This is why refining and streamlining the process is key.

That’s the reason we developed proposal templates for in-house use. After realizing what an incredible tool they are, we decided to make them available, along with a PROPOSAL WRITING GUIDE to help you through the process.

Choose from Canva or InDesign.

Link in bio to grab yours NOW ON SALE through December 31. 🛒✅

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marketing professional services

architecture engineering industry

marketing communications agency

proposal and procurement

SAVE $30 and make your proposal writing easier. Do we hear a “heck, yea!” from the proposal developers in the room?! 🔥Th...
12/18/2023

SAVE $30 and make your proposal writing easier. Do we hear a “heck, yea!” from the proposal developers in the room?! 🔥

This SF 330 TEMPLATE is the solution you’ve needed!

Add your brand colors, customize the copy, and insert your team’s graphic elements.

**What do you get with your purchase:**

- Editable Part I and Part II sections of the standard SF 330 form (REV. 7/2021) in InDesign and Canva formats
- Tips and best practices for a compliant and differentiating SF 330 submission
- Licensing agreement

ALL THIS FOR JUST $27 (regular $57) now through December 31, 2024.

BUY ONE FOR YOU or GIFT ONE TO YOUR FAVORITE PROPOSAL DEVELOPER 🎁

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marketing professional services

architecture engineering industry

marketing communications agency

proposal and procurement

Address

5185 MacArthur Boulevard, NW #420
Washington D.C., DC
20016

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