Storycraft Lab

Storycraft Lab Storycraft Lab. The Art + Science of Experiential Engagement.

Storycraft Lab was onsite at the second Google Xi Days in Atlanta last week 👋Xi Days 2026 was an intimate, two-day livin...
02/23/2026

Storycraft Lab was onsite at the second Google Xi Days in Atlanta last week 👋

Xi Days 2026 was an intimate, two-day living workshop for Google’s experience institute (Xi), an interdisciplinary coalition of artists, scientists, academics, technologists, designers of every kind, philosophers, poets, writers, filmmakers, and more. They are builders of ideas and shapers of culture, drawn together by a shared mission:

To humanize corporate life and to continuously recenter people as the heart of innovation and the workplace.

We were there supporting the Google Xi team, helping design and facilitate moments that go beyond content to inspire imagination and action through storytelling and research.

Check out a few photos from Google Xi Days 2026 - more insights to come soon!

Stop guessing how your team wants to work. Start understanding!💡The Experience Profiles (EP) Practitioner certification ...
02/19/2026

Stop guessing how your team wants to work. Start understanding!💡

The Experience Profiles (EP) Practitioner certification is now open for our March cohort. Save 26% with code FLOURISH26 through February. This deal ends soon!

This track is built specifically for internal team leads who want to strengthen collaboration, spark better conversations, and turn insight into action through innovative play.

In this 4-week certification, you’ll receive:

- A 1-year license to the Experience Profiles Quiz tool
- Training to confidently interpret results and serve as your team’s internal guide
- Access to the Matching feature to thoughtfully curate 1:1 connections and project teams
- A physical Profiles Card Kit plus an interaction guidebook to bring the work to life

Empower your leadership with connection you can measure.

Enroll here: https://www.storycraft.education/certifications

Got questions? Drop them in the comments below 💬

✨ This week’s Storycraft CoLABoratory explored The Physics of Belonging: the invisible forces that shape whether people ...
02/13/2026

✨ This week’s Storycraft CoLABoratory explored The Physics of Belonging: the invisible forces that shape whether people feel safe, engaged, and willing to contribute.

Hosted by special guest Shannon C. Rose, of SCG Creative Solutions, we grounded the session in lived experience, inviting participants to reflect on: when they first felt a true sense of belonging, when they first felt separate or on the outside, and how their bodies and behaviors responded.

From there, we unpacked three systems that make belonging possible:

⚖️ nervous system stability

🔲 clear energetic boundaries

🌐 coherent relational fields

CoLAB participants shared powerful reflections during the Story-Sharing, including:

“Belonging has always been a struggle for me, but I realized it’s an internal experience first. When I performed, wrote poetry, or danced, that’s when I truly felt safe and seen. It wasn’t about other people noticing me at first; it was about creating my own emotional and psychological safety, and that opened me up to connect with others more fully.”

Participants left the session with new perspectives on how personal awareness, energy, and group dynamics interact to make belonging feel real and actionable.

🤍 Curious to join a future CoLABoratory? Comment “COLAB” to get on the monthly invite list.

Collaboration is an Act of Care 🤝We often say that collaboration is a skill. It’s about more than just working together;...
02/11/2026

Collaboration is an Act of Care 🤝

We often say that collaboration is a skill. It’s about more than just working together; it’s about “playing nicely” in a way that creates space for something new to grow.

Our recent journey with reminded us of what’s possible when tech and storytelling move in harmony. By listening closely to the language of their audience and refining our approach, we’ve seen engagement flourish.

What we explored:

✨ A Rise in Connection: We saw a significant jump in how the community engaged between 2025 and 2026.

🦄 The Best of Both Worlds: We sharpened our segmentation to give our client more useful data, without losing the “Unicorn” results that participants love to discover.

🌱 Human-First Insights: The most beautiful finding? The audience is craving more relationship-driven experiences.

When we empower one another to lead with curiosity, the results go beyond the screen. They lead to a deeper understanding of our beautiful, changing planet and the people on it.

January’s Agents of Change roundtable was a powerful reminder of what’s possible when leaders come together to talk hone...
02/09/2026

January’s Agents of Change roundtable was a powerful reminder of what’s possible when leaders come together to talk honestly about change. ✨

The conversation explored how clarity builds trust, adaptability fuels momentum, and bold ideas create meaningful impact…especially in moments of uncertainty.

What stood out most was the shared commitment to learning, evolving, and moving forward together. 🚀

Are you an industry leader interested in becoming an Agent of Change?

Comment “AOC” and we’ll send you the application👇

Join us as we explore the inner work that makes real collaboration possible in our February CoLABoratory! We’re focusing...
02/05/2026

Join us as we explore the inner work that makes real collaboration possible in our February CoLABoratory! We’re focusing on the internal conditions that allow collaboration, creativity, and true synergy to emerge. ⚡

February’s CoLABoratory features a guest takeover by Shannon C. Rose, of SCG Creative Solutions, who will guide us through The Physics of Belonging: Grounding & Protection. This session is about staying present, setting boundaries, and protecting your energy so you can collaborate openly without burning out. 🧲🛡️

We’ll then move into an interactive discussion on The Synergy Conditions, connecting personal grounding to group dynamics, and unpacking what actually helps people feel safe enough to participate, contribute, and say “Yes, And.”

📅 February 11, 12:00 PM ET

💻 Via Zoom

🗣️ Comment “COLAB” to join our monthly CoLABoratory mailing list.

Sometimes small signals point to big shifts. In 2025, we analyzed insights from 17,000+ surveys, and what emerged was… f...
02/03/2026

Sometimes small signals point to big shifts. In 2025, we analyzed insights from 17,000+ surveys, and what emerged was… fascinating!

Here are three signals experience designers should be tuning into right now (and using to shape higher-engagement strategies):

🔹 Context is king

68% of people want context before they engage. Meaning doesn’t follow interaction anymore: it leads it.

🔹 One size fits none

No single engagement style dominates. The strongest experiences offer 3–4 intentional pathways, not one “ideal” journey.

🔹 Action is rising

“Discovery-first” preferences are declining, while action-oriented engagement is up by 10%. People want to do, not just observe.

So the question is: How will these shifts influence your design choices?

01/30/2026

Is your exhibit booth just a 10x10 space? Think again. ✋ Most brands see a booth. Successful brands see a Strategic Journey Touchpoint.

At EXHIBITORLIVE 2026, our founder & CEO, Naomi Clare Crellin is teaming up with MK Donnelly, Global Head of Customer Marketing at Kyriba, to flip the script on trade show strategy. In the session, “Where Macro Meets Micro,” they’ll be showing you how to turn small booth moments into massive business wins.

What they’ll be covering:

✅ Pre-event: Building the buzz before the doors open.

✅ In-booth: Creating engagement that actually sticks.

✅ Post-show: Turning follow-ups into a continuous narrative.

📍 Join the Session:

Session: Wed6182

Topic: Where Macro Meets Micro: How Your Exhibit Booth Becomes a Strategic Journey Touchpoint

When: Wednesday, April 1, 2026 | 2:30 PM-4:00 PM ET

👉 Secure your spot on the EXHIBITORLIVE website.

✨ Our January CoLABoratory was about turning reflection into direction.🎨 Check out a few of the vision boards our partic...
01/28/2026

✨ Our January CoLABoratory was about turning reflection into direction.

🎨 Check out a few of the vision boards our participants created, capturing what that future momentum looks like in practice!

After reflecting on what mattered most in December, January was all about focusing on what comes next:

🔮 vision building

💫 alignment

🧭 & creating intentional momentum for 2026!

The outcome was shared clarity with clearer priorities, common language, and a stronger sense of where teams and leaders want to invest their energy moving forward.

🤍 Curious to join a future CoLAB? We’d love to have you! Comment “COLAB” to get on the invite list.

🌄 From adventures in Park City to award-winning moments on stage, RainFocus Insight 2026 was one for the books!🎉 We were...
01/26/2026

🌄 From adventures in Park City to award-winning moments on stage, RainFocus Insight 2026 was one for the books!

🎉 We were thrilled to see Workday Rising take home the award for Best Event Marketing, and proud to have supported the Rising Signs experience that helped connect 15,000+ attendees to content, people, and purpose through the Experience Profiles technology.

The Storycraft Lab team was in action:

🧠 running Profile readings,

💡 collaborating behind the scenes,

👥 and bringing our human-centered approach to every moment.

Swipe through the photos to see: adventures in Park City, Storycraft team presenting in RainFocus Insights sessions, and our personal Profile readings in full swing. ✨

Thanks to everyone who connected with us, played along in Braindate Trivia, or explored the power of Experience Profiles!

Storycraft Lab is heading to RainFocus Insight! Here’s your official guide to getting the most out of your schedule (and...
01/17/2026

Storycraft Lab is heading to RainFocus Insight! Here’s your official guide to getting the most out of your schedule (and spending some time with us 👋):

Step 1: Take the quiz

Step 2: Access your personalized Profile Guide

Step 3: Sign up for Synergist Braindate meetups, designed to spark more meaningful, human connections based on your Profile

PLUS: Join a Trivia Team Challenge! Hosted in Braindate, Tuesday at 7:00 PM.

🚨Don’t miss Naomi Clare Crellin, Founder & CEO of Storycraft Lab, presenting in these sessions:

✨ Connection Is a Journey: How Belonging Starts Before Day One

🗓 Tuesday, Jan 20 | 4:30–4:50 PM MST | 📍 Powder Mountain

A candid look at how belonging is intentionally designed, starting before registration and carried through the onsite experience, hosted alongside Michael Barnett.

✨ What’s Your Rising Sign? Adventures in Personalization, Preferences, and Profiles at Workday Rising

🗓 Thursday, Jan 22 | 10:00–10:45 AM MST | 📍 Powder Mountain

A behind-the-scenes case study on the wildly popular Rising Signs quiz, and how Experience Profiles connected 15,000+ attendees to content, people, and purpose without survey fatigue, hosted alongside Kat Tranzillo.

🧠 Want to go deeper? Sign up via Braindate for a 1:1 personal reading with Katy or Naomi!

HUGE NEWS!!We’re launching our brand new community platform, hosted by Intrivium… and we want you there!Think of it as y...
01/16/2026

HUGE NEWS!!

We’re launching our brand new community platform, hosted by Intrivium… and we want you there!

Think of it as your go-to space for:

💬 Community forums with interesting topics

📚 Exclusive resources you won’t find anywhere else

📅 A calendar of Storycraft Lab events: CoLABs, workshops, and more

✨ Updates on everything our team is cooking up

Sign up to receive the invite: https://forms.gle/BCv5ddYMgTVZRQHy5

Can’t wait to see you in the community!

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