The Fold Marketing

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Washington D.C., DC
The Fold Marketing

Strategic social media, content creation, and brand marketing for restaurants, hotels, and hospitality brands that value excellence in every touchpoint.

"My hope as your doula is that when we go through vulnerable and new experiences together, you always feel informed, supported, and cared for by the people surrounding you."
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I never had a ‘this is my calling’ moment because in my bones I’ve always been a doula, a giver, a sister, a person to lean on. I love all aspects of what I do, whether it’s physically holding hips or emotionally holding s

pace.
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Within my practice I try to achieve a 50:50 balance of the spiritual, energetic with the scientific, evidence-based. As I learn more about you, our conversations shift to augment the type of support that best resonates with you and supports your goals. I fully believe that all pregnant persons have an innate inner-knowing that is a powerful guide through pregnancy, birth, and postpartum. Our time together will emphasize self-discovery as we listen to your intuition, practice mindfulness & breathwork, energetic healing & support, and prepare for a birth as unique as you.
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I live in Washington, DC with my husband and our two pups. When not attending you can find me holed up in a coffee shop, baking something new, trail running, or sharing cuddles with my family.
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✳︎ CERTIFICATIONS ✳︎
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Certified Birth Doula　•　Carriage House Birth　•　February 2020
Certified Lactation Counselor　•　Lea Rivera, MA, IBCLC, Empire Lactation　•　March 2020
Acupressure (NCBTMB)　•　The Center for Massage Therapy　•　September 2020
Certified Abortion Doula　•　Birthing Advocacy Doula Trainings　•　June 2021
Certified Fertility Doula　•　The Midwifery Institute　•　December 2021
Shoden Reiki Level I　•　Mitra Session　•　January 2022
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✳︎ TRAINING + EDUCATION ✳︎
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Comforting Touch for Doulas (Acupressure + Massage)　•　Yiska Obadia　•　March 2020
Intuitive Doula Work　•　Domino Kirke, Carriage House Birth　•　June 2020
Loss and the Doula’s Role　•　Domino Kirke, Carriage House Birth + Jill Schock, Death Doula LA　•　June 2020
Twin Magic for Doulas　•　Lindsey Bliss, Carriage House Birth　•　November 2020
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BA Philosophy + Anthropology　•　St. Mary’s College of Maryland　•　May 2015

08/07/2026

This trend has me in a chokehold 🥸 Welcome to my kinda chic life of working in an industry I love, building something for myself, running mile after mile, and ensuring my toddler always has a lollipop 🍭

07/28/2026

Founders are finally waking up! If you social media manager can’t tell you where buyers are dropping off in the funnel, where you’re bleeding, what pillars to target, what worked and didn’t work in your marketing and WHY then you don’t have a strategy, you have a content creator.

If you want GROWTH, you’re in the right place.
Follow for more.

07/14/2026

Everything I’d post this week as the founder of a social media agency with 10 years in marketing and 15 years in hospitality.

The best part? Every one of these ideas can be turned around quickly because they’re built around a strong library of B-roll.

That’s why we prioritize capturing it from day one. As part of onboarding, we build a dedicated B-roll archive alongside campaign-specific A-roll, so when trends pop up or an opportunity comes along, we’re ready to create without scrambling.

Strategic content isn’t just about planning what to post, it’s about planning what to film.

06/29/2026

Turning clicks into reservations ✨🫗

This restaurant had the food and the atmosphere. ✨ What it needed was social content that matched. We rebuilt their Instagram presence around hospitality and lifestyle, not just plates, and watched engagement follow guests all the way to the reservation link.

6 months in: ⬆️68% more reach, ⬆️42% more engagement, and growth that’s actually 📍local.

06/26/2026

Beautiful plating gets a like. A feeling gets a regular. If your content is only doing the first one, here’s where to start.

🍵 Your restaurant doesn’t have a content problem.
🍵 People don’t become regulars because of a pretty photo of pasta.
🍵 Hospitality is emotional — people come back for how they felt, not what they ate.
🍵 If your content only shows the food, it’s not showing the actual reason people return.
🍵 Comment STORY and I’ll send you one thing I’d change about your current content.

06/25/2026

Mini audit tips for anyone— especially restaurants— trying to grow on Instagram or TikTok!

🫗 Treat your account name as searchable real estate. Details about your cuisine, neighborhood, and vibe let’s people find you, not just your restaurant’s name.

🫗 Share content in a way that’s native to the platform and feature thereof. Doing so ensures that you’re speaking the language of the space and makes finding information seamless for your audience.

MU

Follow along for more , insider info on the DC and , adventures in , and my diary living founder life.

06/17/2026

From the Archive

Strategy: Letting the food speak the same language as the rooms and nights it occupies.

Creative: Slow, intimate energy with slightly cinematic photography. Dim corners and orange glows that makes you stay longer than planned.

ROI:
2.4x higher save rate on late-night dining posts vs. menu-only content
3.1x longer average view duration on cinematic, low-light reels

For more, follow The Fold
Ready to join The Fold 🥂 Waitlist in Bio

Fine Dining | DC DMV | Social Strategy | Date Night

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Washington D.C., DC

Website

http://thefold-marketing.com/

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