CRAFT | Media / Digital

Name: CRAFT | Media / Digital
Address: 1600 K Street NW, Ste 300, Washington D.C., DC, 20006, US
Telephone: +12025254872
Price range: $$

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CRAFT | Media / Digital

CRAFT is a collection of communicators from all disciplines of digital, media, and creative. and beyond.

Forged in the political arena, CRAFT’s heritage is messaging and creative that persuades and inspires audiences by helping clients shape and progress issues, defend reputations, position brands, and develop messaging that influences the influencers in D.C. CRAFT’s work is not defined by one style, approach, or industry, but a new way of reimagining, reinventing, and pushing communications boundaries to break through — when and where it matters most.

08/12/2025

AI video is changing the game: unlocking creativity, speeding up production, and transforming how we think about motion content. At CRAFT, we’ve always believed in storytelling that stands out and inspires action.

Now, we’re fusing our creative DNA with the power of AI, using technology to amplify creativity—not automate it. We know the risks: sameness, robotic visuals, and losing the human touch. That’s why we keep strategy and story at the heart of everything we do.

When content connects, it doesn’t just get watched—it gets shared. Let’s craft work that makes people say, “Did you see this?”

07/21/2025

The New Rules of Influence: 5 Media Shifts You Can’t Ignore

Feeling like your audience is harder to reach? That’s because they’re not where you used to find them. TV spots and traditional channels are history. We’re in a new era of communication—one that demands bold, emotionally compelling stories delivered in the right format, on the right platform.

Here’s what’s changing:

1️⃣ Short-form, visual-first content is king (hello, TikTok and Reels!).
2️⃣ Influencers and creators are the new trusted voices.
3️⃣ News is fragmented and polarized—tailor your message for each audience.
4️⃣ AI and algorithms decide what gets seen.
5️⃣ Trust is shifting to direct, “owned” channels like newsletters and podcasts.

Stay relevant. Move fast. Build direct relationships. The future of influence is here.

09/18/2024

CRAFT Breaks Ground with Proprietary AI for PR and Public Affairs.

Introducing CRAFT GPT, our own custom AI model encompassing over a decade of CRAFT’s communications expertise. What makes CRAFT GPT different?

**Trained on Success:** We’ve trained our proprietary CRAFT GPT on the entirety of CRAFT’s 14 years of communications learnings.

**Tailored for Communications** Custom tailored for corporate public relations and public affairs campaigns to deliver wins for our clients.

CRAFT GPT marks the start of our AI journey. We look forward to sharing more news on how AI is improving our services, products, and team. Read more here: https://craftdc.com/craft-breaks-ground-with-proprietary-ai-for-pr-and-public-affairs/

08/09/2022

We are proud to provide creative support to the National Association of Manufacturers, which won a major victory last week, securing removal of a provision in the reconciliation bill that would have harmed their members.

CNBC reported on the TV ad we produced as part of NAM's successful campaign.

08/17/2021

Taylor McGrath is an Account Manager, helping her clients across event production, content creation, design strategy, and digital strategy projects. She's been following how the Biden administration and Congress' climate initiatives will affect varying American industries in the next 10-50 years and is looking forward to advising her clients on these issues.

Recently, Taylor has helped clients seamlessly transition their in-person events to completely virtual experiences. By mastering CRAFT's virtual event production platform and interactive audience engagement tools, she has helped lead the ex*****on of large-scale, broadcast-quality client events across a wide breadth of industries.

08/04/2021

Sydney is one of CRAFT's graphic designers and the go-to for design thinking and visual design. She enjoys keeping an eye on the latest design trends including 3D design, isometric design, and abstract minimalism, noting that "these will soon start to grow more and more popular."

07/26/2021

Joe is CRAFT's Director of Communications, responsible for providing our clients with earned media and strategic communications counsel.

Joe is proud of his work prospecting, securing, and landing various high-value interviews for clients with outlets including Associated Press, Washington Post, New York Times, Wall Street Journal, MSNBC, CNN, Fox News, Fox Business, and Bloomberg.

07/20/2021

CRAFT wins a record 22 awards so far in 2021: 15 Telly Awards, 4 Communicator Awards, 2 PRNEWS Awards, and 1 Campaign Media Award. We are proud to share these award wins with our clients, who trust us to take their work to the next level. Congratulations to the entire CRAFT team!

07/16/2021

Tara is a member of CRAFT's design team, known for her creativity and extensive design strategy skills. A project she is most proud of is her work on redesigning and relaunching CRAFT's website (which you can see NOW at craftdc.com).

She's been keeping tabs on industry trends including how gender identity influences design, how design shapes everyday living, and the relationship between design and politics.

07/12/2021

Our new website is here. We invite you to be a part of the CRAFT experience!

Check it out at craftdc.com.

05/25/2021

Join CRAFT and industry experts tomorrow at 4PM EST to discuss effective strategies for communicating your organization's CSR, ESG, and DE&I initiatives.

CRAFT will host Meredith Shue, Associate Director, Marketing and Communications at Accenture, and Latricia Boone, Vice President of the Equality of Opportunity Initiative at the U.S. Chamber of Commerce. Register here: bit.ly/3fJJFw7

04/22/2021

Brands that don’t effectively communicate their CSR, ESG, and DE&I efforts will be left behind. This is especially true in Washington, where stakeholders and policy makers expect that organizations are committed to social and environmental causes. More on social impact communications in our latest blog post: bit.ly/32CwPKg

Address

1600 K Street NW, Ste 300
Washington D.C., DC
20006

Telephone

+12025254872

Website

http://CRAFTdc.com/, http://twitter.com/craftdc, http://www.youtube.com/craftmediadc

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