Javaun King Marketing and Consulting

Javaun King Marketing and Consulting I help service providers grow and scale their business without breaking the bank.

02/18/2024

Facebook ads ebook on the way..

Beginners guide to success.

Hey! If we made you a cool ad that would come with complete with ad text and video that would also be delivered within 7...
06/06/2023

Hey! If we made you a cool ad that would come with complete with ad text and video that would also be delivered within 72 hours all for $1 would you take me up on that offer?

Post #1Let’s assume you have a brand new business and all of the equipment you need..3 things you NEED to consider for O...
12/06/2022

Post #1
Let’s assume you have a brand new business and all of the equipment you need..
3 things you NEED to consider for OPTIMAL success
1. Decried who you are as a COMPANY
People skip this basically 99% of the time. Let’s remember the business isn’t for you (shocking). Unless your going to buy your own services and products on a regular basis you need to remove your opinion and emotions from the work.
But, what are you going to stand for? What things are you going to value the most? Is it the level (volume) of work that you would be doing or the detail of the work that you would provide.
Are you going to be involved in the community? If so, what are you willing to supprt on the community? What will you donate your time and funds too (Most if you are saying that doesn’t matter O YEAH IT DOES, people do business with those that they know like and trust)
2. Define a CLEAR USP
Yikes 😳!! What’s this… yeah exactly. A usp (unique sales proposition) keep it simple now… Is the main thing that separates you and EVERYONE else in the marketing place. Normally you will include this in your marketing but you don’t HAVE too. But it would be wise. When you define this or attempt to define this it forces you too make sure you aren’t like everyone else. I know they teach you to be like everyone else in school but in business the Odd Ball is going to win.
Example: There is this company that I know (won’t say the name) Thay sells high quality and high priced silk afghan 🧣 scarfs. From the outside you would never buy them but the reason they are so high priced is because 50% of proceeds is donated to stopping 🛑 human traffic efforts of woman/children in the Middle East. Now when you add that then it changed the dynamics of the company and seperates that company from all others.
Next Post:
What are your products/services and who is your ideal client.

Who you hire for your marketing matters!We got hired from 2 different companies seeing if we could improve ad results.Re...
06/02/2022

Who you hire for your marketing matters!

We got hired from 2 different companies seeing if we could improve ad results.

Results below 👇

Not all companies are made the same, some are better than others. But the best advice is to not hire anyone and to LEARN how to generate customers on your own.

Why give someone the lifeblood of your business.

Sales!!The #1 focus of all business no matter the niche!Don’t get confused or lied to by online marketers showing you $...
04/18/2022

Sales!!

The #1 focus of all business no matter the niche!

Don’t get confused or lied to by online marketers showing you $2-3 per lead cost.

Pay low lead cost doesn’t increase your revenue, but it does play a big part to it.

Paying low lead cost will allow you to have a higher profit margin but it’s not the end all be .

Things you can do to increase sales.

1. Follow up with every single prospect. This can be through text message, call or email. Phone is best.
2. Send text blast and email blast to existing clients. If they bought from you once they will buy from you again.
3. When you leave a customers house, try to set up a follow up appointment to do the service again or another service. This may not be an actual job but can be an estimate for another service.

Happy advertising 😊

When I first started my business my main goal was to make sure I could get consistent leads into my pipeline.About 2 yea...
03/16/2022

When I first started my business my main goal was to make sure I could get consistent leads into my pipeline.

About 2 years later I can confidently say Iv proven to myself I can do that time and time again.

Now I’m on a path to teach others to do the same, because it’s no point to post pictures and cool captions like I’m all that unless I can teach others how to do the same

If you want to learn to do same 👇

https://www.homeservicescaling.com/

03/12/2022

⚠️ Run Ads at your own risk ⚠️
👇

03/12/2022

Something to think about before you run ads…

1. How do you want your clients to contact you
2. What type of device is this for?

Different services require different ad campigns because it may be higher or lower in value and you can afford to pay more.

I currently only use messeng ads for carpet cleaning, but I’m willing to run lead generation and conversion ads for hardwood and tile.

When you run conversion ads you will most likely pay more per lead but the lead quality will be the highest.

When you run lead generation you will pay less per lead but the quality may not be the best.

The choice is yours. They all work. Just depends on how you want them to come and how much you are willing to pay.

Happy advertising 😊

Facebook Ads won’t work anymore for service based business… Iv heard this time and time ago.When in reality there is usu...
03/11/2022

Facebook Ads won’t work anymore for service based business… Iv heard this time and time ago.

When in reality there is usually more to the story. I look at ads every single day and one common denominator is that people turn their ads off too soon. OR have false expectations.

Yes Facebook ads can be a gold mine but they aren’t always. Sometimes it’s a 1:2 ROI and sometimes
it’s a 1:25 return. The only way to tell is to T-E-S-T.

Spending $100 is not testing. When I am doing lead generation I try not to judge ANYTHING until I have at-least 500 leads.

Moral of the story is:Facebook ads DO work and they will work for your business model. It may just take some time and if it does enjoy the ride and the journey on the way.

02/21/2022

Tired of paying an agency to give you mediocre ad results and Just feel like you can do better yourself?

Over the next 3-5 minutes, I am going to show you how to set up your first ad for your service based business that will ACTUALLY give you results

Because ads can be complicated…I put together a checklist you can use to create ads. Drop me a line below this video-- and I’ll drop it into your messenger. No email or any kind of opt-in required. My gift to you for watching my video

For those of you who don’t know me… My name is Javaun King, I’m the owner of Home Service Scaling where I teach and help Home Service Providers grow and scale their business using practical and easy to understand Ad strategies without breaking the bank.
In every single video, you’re going to get one strategy you can implement immediately into your business that will give you an edge over your competition.

And in the next 3-5 minutes, i am going to help you put together your very first Facebook Ad so YOU TOO can start booking more jobs with Way less stress… TODAY… let’s get started!

02/15/2022

Remember 💡

Running ads shouldn’t be your main strategy for gaining customers. But a piece of part of the pie.

Don’t forget about

SMS texting
Email Marketing
Referral Based

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Washington D.C., DC

Telephone

+12029682068

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