08/31/2026
Media interview training used to be about avoiding blunders and staying on message. Senior Counselor Christine Stencel's new blog explains why the rise of AI and the decline of trust in major institutions have raised the stakes:
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Audiences increasingly want to hear directly from credible, transparent leaders, not faceless organizations.
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AI now indexes, summarizes and quotes executive interviews, creating and feeding a permanent digital record.
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Effective training goes beyond message discipline to build judgment, empathy and confidence under pressure.
Read Christine's blog, "Media Training Evolves in the Era of AI and Trust Erosion." https://bit.ly/4gChy1E