Direct Impact

Direct Impact The nation's leading grassroots mobilization firm We have also tackled some of the most pressing and complicated community-based challenges for our clients.

For the past two decades, Direct Impact has been at the forefront of the grassroots communications industry, bringing a campaign-style approach to more traditional public outreach. Our history is rich and diverse – we have played a role in many of the major social and policy issues of the last two decades, including taxes, Medicare, defense and trade. Our communications ideology stems from beliefs

about what truly inspires mobilization. We were founded on the principles of genuine community-driven outreach as the catalyst for any given movement. Today mobilization is morphing with technology, and communities are just as prolific online as they are in towns across the country. Now more than ever, no campaign is won without a hybrid strategy that includes traditional community outreach and complementary digital expertise. We combine ours on-the-ground field network with Crowdverb’s proprietary digital platform to build on the strength of traditional grassroots outreach with technologies, data and tools to analyze and exponentially grow the power of local online. Together, we deliver:

-Grassroots campaigns in every market in the U.S., United Kingdom and Canada
-Integrated on and offline strategies to influence and persuade audiences
-The ability to move people by leveraging the power of local

As Direct Impact looks toward the second half of an already exciting 2021, we’re happy to share some leadership updates:...
06/16/2021

As Direct Impact looks toward the second half of an already exciting 2021, we’re happy to share some leadership updates: Amy Cloessner has been named Chief Operating Officer and Alissa Hinkson will serve as our Brand and Corporate Strategy Lead.

“Amy and Alissa have played integral roles in driving DI’s culture and growth in recent years. We’re lucky to have them continuing to support the team defining the future of ,” said BCW Global's Michael Fleischer, President, D.C. Market.

We're proud to work with our colleagues at BCW Global in supporting our Asian and Pacific Islander colleagues and commun...
03/23/2021

We're proud to work with our colleagues at BCW Global in supporting our Asian and Pacific Islander colleagues and communities across the U.S.

We encourage you to take a look at the Stop AAPI Hate Community Action Guide below and spread the message to

Today at noon eastern, join us for BCW Global's inside scoop on  .
12/15/2020

Today at noon eastern, join us for BCW Global's inside scoop on .

Last chance to register! BCW has the inside scoop on – join us tomorrow, 12/15, for a conversation with BCW North America President Chris Foster, astronaut-in-training Alyssa Carson and Shawn DuBravac, former Chief Economist of the CTA. Register: https://bit.ly/3lU8dns

What does Joe Biden’s election mean for companies operating in the Asia-Pacific region? Join us at 9:00 pm ET this eveni...
12/08/2020

What does Joe Biden’s election mean for companies operating in the Asia-Pacific region? Join us at 9:00 pm ET this evening to hear from BCW experts, including DI President Sam Myers.

The U.S. election outcome and evolving political situation impact a myriad of dynamics for multinational companies operating in and from the Asia-Pacific region. In the latest installment of our U.S. election conversation series, BCW’s Public Affairs experts in both regions will share perspectives...

After a long week, we now know with certainty that 2021 in the White House is going to look a lot different. But this hi...
11/08/2020

After a long week, we now know with certainty that 2021 in the White House is going to look a lot different. But this historic election means change in State houses across the country as well. Our team pulled together our insights on what issues we can expect to be front and center on the local level in this year’s battleground states.

U.S. Election, 2020, Battleground States

On National Intern Day, we’re excited to spotlight our summer 2020 HAROLD Intern, Robert Andrews. Robert is a rising sen...
07/30/2020

On National Intern Day, we’re excited to spotlight our summer 2020 HAROLD Intern, Robert Andrews. Robert is a rising senior at the University of North Carolina at Chapel Hill and has been supporting our business development efforts and client work across the energy, healthcare and technology sectors. Amid BCW Global's first-ever virtual internship program, Robert has been an incredible asset and we’re thrilled to have him as part of our team. Happy National Intern Day!

This summer we had the privilege of bringing on Elizabeth Cronin and Leah Shin to Direct Impact as part of The HAROLD Pr...
08/13/2019

This summer we had the privilege of bringing on Elizabeth Cronin and Leah Shin to Direct Impact as part of The HAROLD Program. Cheers to these two exceptional young professionals!

Last night we were at The Wharf to celebrate another successful year at DI. Thank you to all of our teams who made the t...
06/07/2019

Last night we were at The Wharf to celebrate another successful year at DI. Thank you to all of our teams who made the trip to and for your continued hard work!

We’ve moved! DI is excited to announce our new home at 1801 K Street. Check out our new digs at BCW Global DC office.
06/05/2019

We’ve moved! DI is excited to announce our new home at 1801 K Street. Check out our new digs at BCW Global DC office.

And last but definitely not least, our final Women’s Leadership Spotlight in honor of   comes to us from Kathy Jeavons, ...
04/02/2019

And last but definitely not least, our final Women’s Leadership Spotlight in honor of comes to us from Kathy Jeavons, Executive Vice President & Interim President.

Kathy specializes in reputation management and engagement – helping clients navigate the connections between government, business and consumers. Her 25-plus years of agency and government experience includes award-winning work in communications, public affairs, issue advocacy and crisis communications for a wide range of corporate and trade association clients in industry sectors including energy, healthcare, transportation and financial services.

Most recently Kathy was Senior Vice President at Story Partners, LLC, where she where she was responsible for leading some of the firm’s most important client engagements in the healthcare, energy, and food and nutrition industry sectors. Previously, Kathy was a partner and director of the corporate and public affairs practice in the Washington, D.C. office of Ketchum, Inc. During her 14 years at Ketchum she provided strategic counsel and designed and led advocacy campaigns for a wide range of clients and sovereign governments. Kathy also served as managing director in the Washington office of Public Strategies, Inc. (now Hill & Knowlton Strategies).

Prior to her agency work, Kathy spent seven years working for the federal government in Washington, D.C. From 1989 to 1992, Kathy served as associate director for public liaison at the White House, where she was the principal White House contact for NGOs, corporations and trade associations on environmental, energy and healthcare issues. During her White House tenure, she organized and maintained a coalition of more than 200 business groups, trade associations and environmental interests to support the reauthorization of the Clean Air Act, which was signed into law in 1990. She also served as a public affairs specialist at the U.S. Department of Energy, where she worked directly with business and trade association representatives and organized coalitions to support the Bush Administration’s National Energy Legislation, which passed in fall 1992.

Kathy serves on the Advisory Board of the U.S. Chamber of Commerce Foundation and is also a former member of the board of the Public Affairs Council. A native of Cleveland, Ohio, Kathy graduated from Dartmouth college with a B.A. in Art History.

Q: What women have served as your role models in life and throughout your career?
A: I’d say the woman has had the most profound impact and influence on my career is my boss from my days in the Bush 41 White House – Bobbie Kilberg. At the time, Bobbie was Deputy Assistant to the President and Director of the White House office of Public Liaison and a wife and mother to five young children. Her ability to juggle the demands of an intense, high-stress, high-stakes job and a complicated family life was truly remarkable. Most importantly, however, it was who Bobbie showed me and my colleagues what effective leadership means. It means trusting and believing in your team and being their champion and their defender when necessary. It means giving them the support they need to have confidence in their abilities and opportunities to challenge themselves professionally. It means giving credit where credit is due and taking responsibility for when things go wrong. And it also means not taking yourself too seriously. I try to live up to the examples she set every day.

Q: How do you think the industry’s attitude towards women has changed since you began your career?
A: I wish I could say that it’s changed significantly and only for the better, but I think that would be a “PR” answer. I think because of the positive experiences I had early in my career at the White House with a strong female role model I probably wasn’t as exposed as others to the challenges so many women faced back then. I never really felt I was denied opportunities because I was a woman. That said, I think what still needs to change is for women to be better at supporting each other.

Q: If you could go back to your early 20s, what advice would you give yourself about entering the workforce?
A: Be more confident and assertive and less deferential.

Q: What book, TV show, or podcast have you been binging recently?
A: My TV show binge is “Secret City” on Netflix. It’s like the Australian version of “Homeland,” – it’s about political backstabbing, government intrigue, national security and terrorism – only more sophisticated and less prone to “jumping the shark.”

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1801 K Street NW
Washington D.C., DC
20006

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