09/03/2026
That’s a wrap on Destination DC’s 2026 Marketing Outlook Meeting! 🏈📊
Hundreds of industry leaders, partners, elected officials and stakeholders gathered at George Washington University to look at the data, opportunities and challenges shaping ’s visitor economy.
Here are a few numbers worth knowing:
💰 $11.9B in visitor spending in 2025
💼 114,013 local jobs supported by tourism
🏙️ $2.4B in tax revenue generated
🏈 1M+ attendees expected for the 2027 NFL Draft
📈 10% year-over-year increase in hotel occupancy during the IndyCar Grand Prix
The takeaway? Visitation drives real economic impact and the opportunities ahead are significant. From the NFL Draft and the 100th National Cherry Blossom Festival to new sports venues, openings and major events, DC has plenty to promote.
Now, it’s up to all of us to leverage these moments, tell DC’s story and keep the city competitive.
Thank you to Mayor Muriel Bowser, our speakers, sponsors, partners and members for making this year’s meeting a success. 🙌
📸: Jon Armstrong Photography