Our fusion of expertise and talent results in unexpected solutions, thought-provoking campaigns and superior outcomes. Services Include:
BRAND + MARKETING
We create differentiators. Brands are about more than a logo, tagline, product or service; a brand is a point of view. Our process is built around discovering your value, your ideals, and what you stand for in meaningful, and immediately identi
fiable ways. Our team fuses insight and imagination to create brands that reflect your character and inspire loyalty. And then we build the tools and collateral to drive customers, donors, members and more to take action. Through creative strategy, content-creation, web development, email and social media management, events and partnerships, we employ tactics that highlight your differentiators and create true consumer value. It’s our job to get your messages in the news. Finding your place in the media clutter takes the right combination of research, strategy…and credibility. Mentions aren’t granted, they’re earned – through compelling storytelling, targeted pitching, and careful orchestration. We think beyond the press release; our team is known and trusted by journalists, so we get the media placements you need. STRATEGIC PLANNING
We chart a course. Are you catching up, maintaining the status quo, or disrupting an industry? No matter where you’re going, you need a defined path to get there. We help you discover differentiators and move into new markets. Armed with a firm understanding of your value, assets, and market discriminators, we build the right strategies to amplify strengths and mitigate threats. Our job is to transform uncertainty into coherent strategy to help you seize opportunity. CRISIS COMMUNICATIONS
We change the narrative. Every organization is vulnerable to crises. Your response determines your recovery. We believe in swift action and transparency. Our job is to inform, not obscure. For this reason, our experts are among the most trusted and experienced counselors in the field. Whether food, drug or consumer product recalls, financial disruption, regulatory scrutiny, workplace disputes, or social media attacks, we have successfully managed the response, so you can get back to business. Crisis communications is different from public relations. It is a sub-specialty of public relations that works to protect individuals, companies, or organizations facing public criticism that may damage its reputation. The goal of crisis communications is to make your story stronger, shorter, and, ultimately, go away. With more than 30 year’s experience in the field and hundreds of successful case studies, we’re ready to help you. DIGITAL ADVERTISING
We reach your audience on the right channel at the right time with the right message. We’re platform-agnostic; we determine where your audiences are online and develop a strategy to reach them there. Choosing the right channels based on your target’s behaviors and preferences is at the heart of effective engagement. Our strategists help organizations build successful digital campaigns by tapping into communities of influence, listening to what they are saying, and developing content to inspire action…and reaction. CONTENT PRODUCTION
We create a connection with your audience. Great content should address the interests, problems and hopes of each individual in your target audience, align with your company and marketing goals, and spur action. Whether it is breathtaking photography, a beautifully designed infographic, animation or video, a podcast or a documentary, we create content that connects on an emotional, intellectual and/or attention level.
