B/Rae Branding

B/Rae Branding Exceptional Branding for Elevated Success B/Rae Branding, formerly Purpose Prep, simplifies branding for clients with authentic and powerful results.
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Our full-service agency specializes in revitalizing established businesses across diverse industries, helping them stay competitive and committed to excellence. Our approach prioritizes authenticity, ensuring that every aspect of the brand resonates with you and your target audience.

From logo refresh to full brand strategy, we partnered with Families Forward Resource Center to elevate and align their ...
06/05/2026

From logo refresh to full brand strategy, we partnered with Families Forward Resource Center to elevate and align their brand, messaging, and digital presence. Our work included brand positioning and messaging frameworks, a comprehensive brand experience audit, updated brand guidelines, and a refreshed website, resulting in a more cohesive, community-centered brand that supports their growth, partnerships, and long-term sustainability.

A thought leader needs more than a logo. She needs a brand ecosystem.For Dr. Franita Ware, we developed her full brand i...
06/05/2026

A thought leader needs more than a logo. She needs a brand ecosystem.

For Dr. Franita Ware, we developed her full brand identity and led creative direction for her Warm Demander Teacher framework — translating her methodology into assets as compelling as the work itself.

From logo to lecture — everything aligned.

For Great Education Colorado's "Get It Done!" initiative, we developed a full brand enhancement strategy — from market a...
06/04/2026

For Great Education Colorado's "Get It Done!" initiative, we developed a full brand enhancement strategy — from market analysis and strategic positioning to a new Advocates Network logo, brand guidelines, and Canva templates designed to unify and amplify every marketing effort.

Built to engage. Designed to last.

We’re so grateful to partner with organizations making a real impact in their communities, like Families Forward Resourc...
05/19/2026

We’re so grateful to partner with organizations making a real impact in their communities, like Families Forward Resource Center. Supporting mission-driven leaders like Shawn Taylor and helping bring their vision to life through strategic branding, messaging, and brand experience work is exactly why we do what we do.

Here’s what Shawn had to say about working with B/Rae Branding:

⭐️⭐️⭐️⭐️⭐️
“I highly recommend Brittney to organizations looking to strengthen their brand and effectively communicate their mission. She has a unique ability to translate an organization’s vision, values, and community impact into clear messaging and a cohesive brand presence. Her strategic approach to storytelling and design helps organizations elevate their visibility, connect more authentically with their audience, and position themselves for meaningful growth.”

Thank you, Shawn, for your trust and partnership! We’re honored to support the incredible work FFRC is doing and look forward to continuing to help elevate your impact.

After a decade of brand work across industries, one title has come to describe what I actually do: Fractional Chief Bran...
05/15/2026

After a decade of brand work across industries, one title has come to describe what I actually do: Fractional Chief Brand Officer.

Not someone who simply executes campaigns — but someone who helps brands step back, clarify their positioning, align their narrative, and build the infrastructure that supports long-term growth.

I recently revisited my CliftonStrengths results and realized they describe my approach almost perfectly — Strategic, Activator, Futuristic, Connectedness, Belief. Together, they shape how I operate as a Fractional CBO.

Read Full Blog at braebranding.com/blog

randing

05/14/2026

Strategy should emerge from understanding, not trends.

The strongest brands aren’t built solely from formulas, aesthetics, or what’s currently popular. They’re built from an informed understanding of the business, the audience, the market, and where the brand is going next.

Brands with depth, complexity, and ambition require more thoughtful stewardship — not templated solutions.

Your brand deserves more than a generic formula.

Learn more at braebranding.com






04/06/2026

Soft Power, translated into a digital experience.

Grateful to Celes Phillips at Decision Point Consulting for trusting B/Rae Branding with such an important part of her b...
03/12/2026

Grateful to Celes Phillips at Decision Point Consulting for trusting B/Rae Branding with such an important part of her business journey.

Silence is no longer neutral — it’s a brand decision. In today’s glass-box economy, values, visibility, and authenticity...
02/10/2026

Silence is no longer neutral — it’s a brand decision. In today’s glass-box economy, values, visibility, and authenticity determine who earns trust and who fades out. Read the full blog on why brand activism is now a strategic imperative at braebranding.com/blog.

03/31/2025

A little late, but just as heartfelt—happy belated birthday to our Founder & Creative Director, Brittney Rae ()! 🎉🎂

This weekend, she celebrated another year of creativity, leadership, and passion. Thank you, Brittney, for your vision, dedication, and the inspiration you bring to our team every day! Here’s to more brilliant ideas, exciting adventures, and all the little moments that make life magical! ✨🥂

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